The Startup Magazine

JULY 20, 2021

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It has annual sales exceeding $100 million and, since it was founded, has some in excess of 4.5 Ninety percent of its business comes from online sales. million sunglasses units.

Viral 156

Viral Private Equity Venezuela Los Angeles 156

Startup Professionals Musings

DECEMBER 7, 2022

Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Startup 335

Startup Social Media Metrics Viral 335

SoCal CTO

OCTOBER 6, 2011

" One was an enterprise software product. The other was a consumer play with possible viral growth. Would it take more work to sell the enterprise product than they could make on it? Would the consumer one get traction and be viral? Neither felt like a slam dunk. billion dollar mistake. billion dollar mistake.

Customer 227

Customer Fractional CTO Viral Lean 227

Startup Professionals Musings

DECEMBER 2, 2022

I expect that should seem intuitive to all entrepreneurs, but every investor I know has many stories about startup funding requests with major business model elements missing. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing.

Business Model 256

Business Model Distribution Viral Green 256

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. Why should your brand be on TikTok?

Sales 115

Sales Customer Viral Marketing 115

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

FEBRUARY 20, 2022

Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. Lacks a sales angle.

Viral 367

Viral Conversion Matching Sales 367

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're putting a 'Retweet' button inside the product to encourage viral growth.". For example, here's what the founder's ( Josh Baer ) availability looks like: Instead of trading emails with lists of available time-slots, Josh just sends the link to this page and the other person uses the product to schedule a meeting.

Software Review 261

Software Review Technical Review Viral Software Developers 261

YoungUpstarts

APRIL 21, 2013

Creators of new products in environments of extreme uncertainty, startups face enormous risks. Insufficient capital, over investment, and low sales are just some of the reasons leading to this sobering statistic. Validated learning should be the goal of all entrepreneurs. This reduces guesswork, time, money and effort.

Lean 193

Lean Technical Review North America Startup 193

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Trade shows.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

MAY 27, 2016

As an angel investor, I’ve learned to believe in this approach, since I have seen great ideas go astray, due to poor execution and I have seen apparently marginal ideas make millions, managed by a savvy entrepreneur. Similarly, mentioning viral marketing without specifics won’t assure fundability. Focus on customer needs.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

The Startup Magazine

JULY 20, 2021

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It has annual sales exceeding $100 million and, since it was founded, has some in excess of 4.5 Ninety percent of its business comes from online sales. million sunglasses units.

Viral 78

Viral Private Equity Venezuela Los Angeles 78

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Trade shows.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

MARCH 20, 2023

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Neither is positive.

Customer 276

Customer Sales Cycle Social Media Viral 276

Startup Professionals Musings

FEBRUARY 13, 2021

In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. Ideas to improve the usability of an existing product, or ways to extend its audience, are not likely to be unique to you, and difficult to win over competitors. Be prepared to ship a minimum viable product and pivot.

Stealth 406

Stealth Startup Metrics Viral 406

Startup Professionals Musings

MARCH 9, 2020

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Social Media 329

Social Media Metrics Viral Channel 329

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. There was no viral social networking products back then like Twitter where people could easily discover your content. Free product. My blog was wiped out. I wasn’t feeling it.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Startup Professionals Musings

JUNE 26, 2020

As an advisor to new hardware entrepreneurs, I often hear the myth that a business plan is no longer required to find an investor, if your idea is good enough. What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more. You need both to survive.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Startup Professionals Musings

AUGUST 4, 2013

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. These days, the technical side may be the easy part.

Business Model 235

Business Model Product Advisory Board Angel Investor 235

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. via Observer ]. The result?

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

JANUARY 30, 2021

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] 6:53] What are a couple of examples of companies doing this really well? [8:44] Thanks for having me.

Community 82

Community Framework Advisory Board Viral 82

mashable.com

OCTOBER 27, 2010

Many successful entrepreneurs learned how to run a business as they built one, and they had the educational benefit of being able to make mistakes and learn from them as they went along. These nine websites will help you track down the appropriate entrepreneurs. There’s no substitute for experience.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Geoffrey Arone , the founder of FLock, who is now an Entrepreneur-In-Residence in our Menlo Park office, mentioned this company to me and I thought it was worth writting a post about it. Labels: internet , sales and marketing. S&M productivity (CAC ratio) for the SaaS 13 Index.

Software Review 48

Software Review Viral Media Marketing 48

YoungUpstarts

AUGUST 6, 2012

Follow along as we explore 10 of the most exciting college business incubators around today, and be sure to share your own favorites in the comments: Entrepreneurs Hall @ The RIT Global Village. At Rochester Institute of Technology’s Entrepreneurs Hall, innovation is a way of life. Syracuse Student Sandbox. Harvard Innovation Lab.

Incubator 202

Incubator New York City Boston Intellectual Property 202

Hearpreneur

SEPTEMBER 14, 2015

Being in love with your business, when you’re an entrepreneur, is even better. Although there are days when tossing in your hat seems like a viable option, remembering how much you love your “job” can quickly snap an entrepreneur out of that mentality. We asked some entrepreneurs what they loved about “being their own boss.”. #1

Entrepreneur 48

Entrepreneur Fresno LLC Community 48

Startup Professionals Musings

JUNE 19, 2020

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Neither is positive.

Technology 317

Technology Marketing Sales Cycle Social Media 317

Cracking the Code

JANUARY 22, 2009

Building Your SaaS Sales Compensation Plan. Compensating the sales force is a difficult task and the key is usually to keep things simple, so that each sales rep knows what he needs to optimize to make more money at the end of the quarter. which is very close to the typical 8% paid for sales commissions.

Software Review 91

Software Review Clawback Sales Salary 91

Startup Professionals Musings

JUNE 30, 2012

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. These days, the technical side may be the easy part.

Business Model 248

Business Model Advisory Board Entrepreneur Angel Investor 248

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. Measuring viral adoption is obviously important. If you have multiple versions of your product, how many are web vs. mobile? In 6 months?

Metrics 346

Metrics Startup Acquisition SEM 346

Hearpreneur

DECEMBER 29, 2017

I came up with my business name Aging Youthful when the network marketing company I am involved with came out with a product for youthful aging. We are changing that mentality by introducing a line of products that are healthy AND sexy; grooming items that men can use with pride and conviction. Thanks to Greg Kraios, 250ok! #2-

Naming 105

Naming Entrepreneur Social Media PR 105

The Next Web

DECEMBER 12, 2013

Mayfield recently hosted a Mobile Marketplaces dinner with leading entrepreneurs, which yielded several insights. In the early days of e-commerce, sales were typically the most important metric for success. Entrepreneur Analysis and Opinion' Myth #1: Online marketplaces have no offline component .

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Startup Professionals Musings

MAY 19, 2019

Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. Lacks a sales angle.

Customer 233

Customer Marketing Viral Conversion 233

crowdSPRING Blog

MARCH 7, 2014

7 Things Marketers Can Learn From 2,616 Viral Headlines. The Sale After The Sale: The New Reality Of Selling Display Ads - crowdspring.co/P1Tb07. If you use Evernote, here are some ways to incorporate it into your productivity plan - crowdspring.co/NSgkAU. ripenn - crowdspring.co/1gSudHW. What’s the best option?

Social Media 98

Social Media Small Business Design Media 98

The Startup Magazine

JANUARY 30, 2020

You have to learn about the price, finance, selection of products, feedback, tax, shipping, sourcing, customer service, promotion and listings. Amazon Product Research: With this tool, you can find dependable product ideas. You will also get accurate trends, insights and sales estimates. Product Options.

eCommerce 101

eCommerce PPC Viral Conversion 101

The Next Web

AUGUST 31, 2013

Pete Caputa is the VP of Sales at HubSpot , an inbound marketing software company that just announced a sales tool called Signals. The sales world has changed dramatically over the last thirty years. In the 80s and 90s, sales reps had a huge advantage: they held the vast majority of the cards, information, and power.

Sales 133

Sales Social Media Media Viral 133

Hearpreneur

OCTOBER 1, 2016

Then I realized what that qualifies me to be: an entrepreneur. Entrepreneurs have to wear a hundred different hats, be good at dozens of skills. Armchair philosophy aside, I truly believe that people with diverse skills, people who are well-rounded and good-but-not-great in many areas can make perfect entrepreneurs.

Entrepreneur 48

Entrepreneur Non-Compete LLC Social Media 48