Both Sides of the Table

JANUARY 21, 2010

If you don’t follow the image reference above or the tag line, “ You don’t need double talk; you need Bob Loblaw “ (try saying it out loud) , and if you care! You never got around to agreeing exact equity splits but you had many conversations about it. the link is here. Good people and evil people.

Southern California 318

Southern California Silicon Valley IP Stock Options 318

ConversionXL

JANUARY 18, 2022

Can you capture more brand equity by executing marketing tactics in new or better ways? Borrowing references from pop culture can make your brand appear more human and relevant. They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. Marketing Podcast with Karrie Sanderson. It's possible.

Marketing 75

Marketing Differentiation B2C PR 75

entrepreMusings

APRIL 20, 2014

Being the leader doesn’t mean more stock or equity, nor does it mean the leader will necessarily be CEO. Groom the superstar on your team and you can use her as the backbone of your marketing, recruiting, and PR strategy. Consensus usually requires compromise, which is not necessarily in the best interest of a new tech venture.

Technical Review 62

Technical Review South Carolina Cofounder Thailand 62

socialmatchbox.com

OCTOBER 23, 2010

These days sales, marketing and PR people seem to grow on trees. Another option is sweat equity. It is important to realize that most people who are willing to work for sweat equity are not a) the best, b) in demand, and c) going to put their heart and soul into your project.

Part-Time VPE 41

Part-Time VPE Sweat Equity DC Washington 41

Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. I’ve already made clear that I think raising equity from “strategic money&# is an oxymoron.

Warrant 298

Warrant Dilution Startup Stock Options 298

steveblank.com

JULY 8, 2011

It’s more reference material. … I think Steven Gary Blank, the guy behind “The Four Steps To The Epiphany,&# has this nice list which I reference periodically. Your list is a great reference by the way. Thus, these pages. I’ll add more as time goes on. Glad you and everyone else found it useful.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Austin Startup

SEPTEMBER 19, 2017

Especially in early rounds — pre-seed and seed— when there are limited sales metrics and only early signs of product-market fit, these advisors help complete “the package” so to speak, providing a useful industry reference to investors and filling in the gaps in domain expertise that are common in disruptive tech-first founding teams.

Advisory Board 48

Advisory Board Sweat Equity Marketing Vertical 48

Both Sides of the Table

JULY 11, 2010

[if you're not old enough to get the reference between this image and the title you can click on the image for a prompter]. These are not to be confused with incubators like YCombinator or IdeaLab which look to invest in your company and take equity positions.

San Francisco 285

San Francisco Incubator Silicon Valley Startup 285

Startup Lessons Learned

FEBRUARY 22, 2010

There’s been a lot of hand-wringing about gender equity in the high-tech and entrepreneurship worlds lately. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. This is a good thing. (I We have a lot of introspection to do. This is a good thing. (I

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

Rob Go

JUNE 10, 2013

Keep salaries low and equity high. If you hire PR people, resist their desire to control all the contact. Do reference checks on your potential investors. Don’t lose it. Keep the organization as flat as you can. When working on a deal—raising money, trying to get a partnership, etc.—it’s Schleps are good. Raise money on promise.

Startup 49

Startup Technical Cofounder Hiring Cofounder 49

VC Cafe

SEPTEMBER 26, 2010

The newly formed teams then work for the entire weekend, with the help of some experienced mentors from the industry, who volunteer their time to share advice on product, technology, legal, PR and other issues. Note that the tips refer mainly to web ventures. View more presentations from Eze Vidra. Know your competition.

Elevator Pitch 103

Elevator Pitch Incubator Technical Review Startup 103

techcrunch.com

FEBRUARY 19, 2010

Researchers polled experts in lending, mezzanine capital, private equity, venture capital and private businesses themselves. I would assume most businesses are going to claim they should get VC funding in order to help their PR, even if no one at the company actually believes it. A lot of the stats weren’t surprising. Printed from: [.]

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

crowdSPRING Blog

DECEMBER 13, 2018

As we wrote in Brand Health, 6 Important Questions You Should Ask About Your Small Business Brand , Brand health can be measured in numerous ways, including brand reputation, brand awareness, brand equity, brand positioning, and brand delivery. Your revenue model could provide a frame of reference. Cross-reference your sources.

Marketing 162

Marketing Charlotte Naming Design 162

500hats.com

AUGUST 2, 2012

Or, as my friend Marc Andreessen might say, Software Eats the Private Equity World. but the food was awesome, & the PR wasn’t bad either). However, all three shifts are related and can be summed up simply as: Geeks are Taking Over Venture Capital. Ok, let’s dive in and discuss in more detail. Mega VC, Micro VC.

Silicon Valley 74

Silicon Valley Early Stage Venture Capital Valuation 74

ReadWriteStart

OCTOBER 14, 2010

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. Again, referring back to the Finisar case study I often teach on this topic , bootstrapping using services is a very effective way to build companies.

Bootstrapping 114

Bootstrapping Marketing Angel Investor Silicon Valley 114

Up and Running

JUNE 22, 2016

An off-market property (sometimes referred to as a “pocket listing”) might be one owned by a couple going through a divorce, or a property an owner no longer wants, perhaps because they’re leaving the country or going through financial hardship. See Also: 20 Networking Tips from a PR Expert. Target the vacation rental market.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. Startups don’t have access to the same resources or brand equity. Above, I referred to the three growth hacking steps as a “process” That’s important to note because only amateurs rely on tactics. Ads drive awareness…to drive sales. What action should they take?

Retention 48

Retention Metrics Acquisition Conversion 48

sharkseo.com

NOVEMBER 29, 2010

This means that the Press and PR you get isn’t working in silo but working to push your generic keywords as well. Have you researched a PR / launch strategy? I’ve bookmarked and printed for reference. I think that a nice PR will really help a startup with their SEO if they know how to utilize it for their own needs.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Cracking the Code

JANUARY 22, 2009

If you assume a 20% cost of capital (typical for equity, debt is generally cheaper), then getting an upfront payment for one additional year on a $10k MRR contract saves you $24k. By sales board plan, are you referring to Gary's actual business planning forecasts? Impact of the recession on SaaS Sales&Marketing pr.

Software Review 91

Software Review Clawback Sales Salary 91

crowdSPRING Blog

JULY 19, 2018

Ever since President Nixon declared a war on drugs in 1971, cannabis has gotten some pretty bad PR. Be careful to avoid references that might accidentally conjure the undesirable story with which you don’t want to associate. Charlotte’s Web , a manufacturer and retailer of high-quality CBD hemp oil, must walk a fine line.

Charlotte 61

Charlotte Design Ghana Web 61

crowdSPRING Blog

JULY 19, 2018

Ever since President Nixon declared a war on drugs in 1971, cannabis has gotten some pretty bad PR. Be careful to avoid references that might accidentally conjure the undesirable story with which you don’t want to associate. Charlotte’s Web , a manufacturer and retailer of high-quality CBD hemp oil, must walk a fine line.

Charlotte 48

Charlotte Design Ghana Web 48

ConversionXL

OCTOBER 20, 2016

They refer their friends to you. If you’re not a hate-able company, I can’t see transparency doing much harm in terms of your brand equity. However, maybe more important than being likable (a common domain of branding, positioning, PR, or social) is to avoid being unlikable (which is highly optimizable online).

Revenue 48

Revenue Social Media Retention Metrics 48

Duct Tape Marketing

NOVEMBER 13, 2019

Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. Jennifer Brown: And I can say I have daughters, of course I get gender equity, but that’s not enough actually. I honestly think that people have hired and referred for jobs, people from their networks.

Hiring 39

Hiring Community Audience Bandwidth 39

www.readwriteweb.com

OCTOBER 18, 2010

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. Again, referring back to the Finisar case study I often teach on this topic , bootstrapping using services is a very effective way to build companies.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. Again, referring back to the Finisar case study I often teach on this topic , bootstrapping using services is a very effective way to build companies.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

sivers.org

JUNE 25, 2010

Perhaps 15 years ), probably your reader needs further references, and some hands-on experiences to appreciate your post. check their references to get them into the right category. I will definably refer to it in the future in my own articles. So, while your post is a good summary (of things that cant be learned quickly.

CTO Hire 84

CTO Hire Hiring Software Review Technical Review 84

Duct Tape Marketing

APRIL 24, 2019

All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. But assuming without a big budget it’s going to be more about sweat equity and putting in the time to create great content. Check it out at semrush.com/partner/ducttapemarketing , and we’ll have that in the show notes.

Product 61

Product Sweat Equity Naming SEO 61