Remove 2000 Remove Analytics Remove Media Remove Revenue
article thumbnail

Transcript of How Reducing Friction Increases Revenue

Duct Tape Marketing

Transcript of How Reducing Friction Increases Revenue written by John Jantsch read more at Duct Tape Marketing. All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. ” They’ll show you that it’s got four and a half stars from 2000 reviews. Back to Podcast. Transcript.

Revenue 58
article thumbnail

From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. Social media is seen as something new that can be bolted onto existing CRM and loyalty management platforms. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Hack Growth When Growth Stalls

ConversionXL

Reporting in the Harvard Business Review on a major study of growth stalls they conducted, Olson and his colleagues cite the case of the iconic brand Levi Strauss, which hit a historic high mark of sales in 1995, reaching revenue of $7 billion, but then, starting in 1996, saw a decline in sales so precipitous that by 2000, revenue was down to $4.6

article thumbnail

Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Andrew Macarthy wrote about social media use during the Mahabis launch. The SaaS test balloons helped gauge the potential traction on social media and other channels. We thought we could gather more emails or get more leads for cheap on social media,” Kim told me. We wrote recently about using social media for market research.

Product 110
article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If

Marketing 121
article thumbnail

Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. Are they doing anything on social media. This is John Jantsch and my guest today is Louis Gudema.

article thumbnail

Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. The two aren’t disconnected, though. Image Source. Image Source.

B2B 48