The unprofitable SaaS business model trap
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. So no, this upside-down business model isn’t what a SaaS business should construct. Marketing, sales, legal, account management, on-boarding, technical guidance, training. Except, they lost $35m.
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