Agile VC

JUNE 5, 2011

Cumulative customers (unique buyers of Groupons): 15.8M (Q1 2011), 9.0M (2010), 0.4M (2009). 3) Groupon’s Business is Like An ATM: Groupon is currently unprofitable on a GAAP basis thanks to acquisition related expenses in 2010 as well as ongoing marketing spend to acquire customers. in net revenue and passes $0.58

North America 100

North America Chicago Boston Silicon Valley 100

ConversionXL

AUGUST 12, 2016

That’s the sound of potential customers leaking out of your sales funnel. Drip, drip… Another customer gone. If you want your SaaS to thrive, to constantly convert leads into happy customers, and have those customers stay with you – you need a sturdy funnel in place. The Metrics That Matter.

Software Review 48

Software Review Metrics Revenue Acquisition 48

Cracking the Code

JULY 6, 2007

SaaS business metrics: why are they different? In addition, they grow organically from service usage expansion from their existing accounts and are better positioned to upsell since they interact with their customers regularly. Different models require different performance metrics. Cracking The Code. Friday, July 06, 2007.

Software Review 66

Software Review Metrics Valuation Technical Review 66

ConversionXL

APRIL 28, 2020

SiriusDecisions Rearchitected Demand Waterfall (2012). This is the model my customers referenced when I was selling them demand-gen software in 2014. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September 2012 – Aaron Ginn, who currently does growth at Everlane , writes Defining A Growth Hacker: Three Common Characteristics to help define the term. It is simply getting customers. via AndrewChen.co).

Retention 48

Retention Metrics Acquisition Conversion 48

Occam's Razor

JANUARY 2, 2013

It is hard to get overall search keyword performance in GA, so grab this quick custom report All Search Performance and apply the standard advanced segments to it (Non-paid Search Traffic, Paid Search Traffic). Great landing pages equals more customers enticed to engage plus higher conversions plus higher (AdWords) quality score.

Analytics 159

Analytics Search Campaign eCommerce 159

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. So these costs are amortized over the customers you do land.

Business Model 335

Business Model .Net Revenue IPO 335

Steve Blank

OCTOBER 11, 2016

Brian Zuercher is the CEO and co-founder of Seen , a marketing software platform that is helping marketers tell the story of their brand and build relationships with their customers through consumer generated photos and videos. Seen was recognized as the “Innovation Game Changer” at the 2012 Ohio Interactive Awards. .

Columbus 120

Columbus Entrepreneur Ohio Cofounder 120

www.kalzumeus.com

AUGUST 13, 2012

Posted on August 13, 2012. A few companies implemented advice in there to positive effect, and one actually let me write about it, so here we go: Aligning Price With Customer Value. Let me try to explain the pricing in words so that you can understand why: It costs $11 per server plus $2 per website. Greatest Hits. by Patrick.

Revenue 62

Revenue Distribution Software Non-Compete 62

www.joelonsoftware.com

JULY 10, 2012

Monday, July 09, 2012. At the very end of the assembly line, there are boxes and boxes of bread, waiting for trucks to drive them off to customers. Keeping inventory costs money. That means on the average day you have 150 metric tons of wheat flour in stock. Inventory may have other costs too, like spoilage.

Software Review 85

Software Review Software Database New York City 85

ConversionXL

NOVEMBER 14, 2013

Barack Obama won the 2012 US elections and his data-driven team played a huge part in it. And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). If you’re doing some you already know: the costs have gone through the roof! Call your actual customers and learn how your product fits in their lives.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121

Metrics Acquisition Conversion Revenue 121

www.women2.org

MARCH 8, 2012

Conference 2012. After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development. Thursday, March 8, 2012, 6pm - 9pm. Thursday, March 8, 2012, 7pm – 9:30pm. female founders. founder friday. Related articles from Women 2.0

Cofounder 47

Cofounder Technical Review San Francisco Founder 47

eranki.tumblr.com

JULY 13, 2012

July 12, 2012. App-specific metrics. Another thing that became increasingly useful was to have thousands of custom stats aggregated over thousands of servers graphed. Apr 8 2012 14:33:59 POST. Apr 8 2012 14:34:00 GET. Apr 8 2012 14:34:00 GET. Apr 8 2012 14:34:01 POST. Rajivs blog. RSS Archive.

Software Review 94

Software Review Database SQL Security 94

ConversionXL

MAY 24, 2013

You will also learn valuable insights about your customers, because you will be “knowing” instead of “thinking about” their preferences. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. Is that good?

Analytics 131

Analytics Mobile Framework Conversion 131

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? (1). ► 2012. (1). Online Gaming. (1). Portfolio. (3).

Software Review 101

Software Review Technical Review Valuation Europe 101

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Churn Definition : Churn is the % of customers that cancel each month. LPC Definition : LPC is "Lifetime Profit per Customer." CACR Definition : CACR is "Customer Acquisition Cost Ratio."

Metrics 58

Metrics CPA Illinois Acquisition 58

ctotodevelopers.blogspot.com

JULY 11, 2012

Monday, June 18, 2012. The x-axis depicts technical complexity, risk, and cost which are all related. decide on success metrics, measure, and then decide if additional investment is warranted. If the innovation is successful, then the metrics should help drive the enhancement into the top/right "agile happy place" quadrant.

Agile 40

Agile Architecture Offshore Software Developers 40

YoungUpstarts

FEBRUARY 11, 2019

In the course of all this productive planning, and as you look to build stronger relationships that drive ROI in 2019, consider how you’re responding to customer information. Small- to mid-sized businesses that cater to the right customers — and to enhancing the customer experience — can expect to see big gains.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

Ben is currently VP Product at GoInstant, which was acquired by Salesforce in 2012. We have to go into the world and convince others of the same thing–customers, investors, partners, employees and so on. It turns out that the cost of customer acquisition for consumers was too high compared to the revenue being generated. “In

Lean 284

Lean Analytics Metrics Viral 284

Cracking the Code

DECEMBER 1, 2009

► 2012. (1). SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. The recession created opportunities! (1). Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive. ► 2011. (2).

Software Review 48

Software Review Technical Review Cloud Europe 48

Agile VC

AUGUST 12, 2011

” The challenge is that while there’s a simple answer, it’s not one that can be easily distilled into a set of metrics that can be followed as a cookie cutter plan. If a tiny startup can get a few dozen paying customers in one small segment of a larger market, then there probably is a larger market.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Up and Running

FEBRUARY 17, 2016

Where in your area will you find land or a building with the right zoning, size, facilities, and access for bringing in raw materials, attracting customers, and/or shipping out finished beer for distribution? Breweries don’t really win customers with one beer, but they can lose customers with one beer.”. Relationships.

Oregon 60

Oregon Jordan SBA Cofounder 60

Up and Running

JUNE 23, 2015

Maternova is an online marketplace for low-cost but vital obstetric tools; you might think of it as something like Amazon for childbirth-related medical supplies. Allyson met her co-founder Meg Wirth in 2012 when Wirth was working as a consultant for groups like the Rockefeller Foundation and the United Nations.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

Occam's Razor

SEPTEMBER 4, 2012

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. Customer acquisition. Re-imagining what it means to get access to customer data and. Moving from shouting to providing value.

Acquisition 144

Acquisition Mobile Customer Marketing 144

Steve Blank

NOVEMBER 7, 2013

In 2012 I got together with Alexander Osterwalder , Henry Chesbrough and Andre Marquis to think about the Lean and the future of corporate innovation. It only emerges after an intense business model design and search activity based on the customer development process. in developing these new models. And why wouldn’t it be?

Lean 329

Lean Nepal Cofounder Customer Development 329

Agile VC

NOVEMBER 9, 2015

It has grown remarkably, has favorable gross margins and customer acquisition payback, and a clear path to profitability. I’ve created my own Google spreadsheet which shows gross payment volume (GPV), revenue, cost of revenue, gross margins, etc both figures directly from the S-1 and my own calculations on top of that. Starbucks Deal.

IPO 165

IPO .Net Revenue Acquisition 165

Cracking the Code

OCTOBER 9, 2009

One way to measure this productivity is to look at the Customer Acqusition Cost ratio that I have defined in a previous post. However, as the second graphs shows, some companies such as Constant Contact, Vocus or Salesforce do start to show a stabilization or an improvement in their productivity metrics. ► 2012. (1).

Software Review 48

Software Review Technical Review Cloud Europe 48

David Teten

AUGUST 19, 2019

Lighter Capital is a RBI VC which has provided over $100 million in growth capital to over 250 companies since 2012. The idea is for us to take advantage of a cost/expense that our borrowers are already incurring (credit card fees) and structure an investment that truly aligns our interests.

Revenue 60

Revenue Term Sheet Founder Technical Review 60

ConversionXL

APRIL 6, 2016

Example: “Do you know what a good night’s sleep costs you? month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Do you know your customers’ internal triggers? Gravity (customer’s initial motivation). Shine it – Approvals, badges, custom awards, BBB, etc.

Retention 48

Retention Algorithm Software Review Conversion 48

dontbesoanalytical.blogspot.com

MAY 13, 2012

Inside the development organization, this Director attends to staffing, training, workload and productivity metrics, budget, and scheduling. Working with the customer organizations, the Director keeps up to date on shifting priorities, changes in product requirements, and new potential opportunities that the developers may need to supply.

CTO 40

CTO Technical Review Technology Software Review 40

ConversionXL

JUNE 16, 2016

While Twitter’s growth is currently disappointing investors , it grew rapidly from 2010 to 2012. Ask the engineers, ask customer support… get ideas from every corner of the company. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. Twitter moved from 0.5

Framework 48

Framework Programming Metrics Engineer 48

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Effectively measuring and understanding your CAC and CLTV metrics are key to future success.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 31, 2013

In this post we will look at both marketing and UX metrics at a slightly different angle. UX metrics can be a powerful tool for evaluating the performance of virtually any type of product and is best used when combined with marketing metrics. You just need to be on the lookout for the right signs and measure the right metrics.

Trinidad 134

Trinidad Metrics Architecture Conversion 134

Cracking the Code

NOVEMBER 10, 2009

Employees are now powerful customers, not just their managers! Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! SaaS companies use different metrics to calculate renewals. ► 2012. (1). SaaS business metrics: why are they different?

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

ConversionXL

AUGUST 27, 2015

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” He continues: “You can be costing your company millions and think that everything is better by relying on pre/post.

PPC 48

PPC SEM Technical Review Conversion 48