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5 Things Businesses Should Do Now To Ensure 2015 Success

YoungUpstarts

With the end of the 2015 fiscal year nearing, businesses may be reviewing their consolidated revenues and thinking of ways they can increase their profit margin as they enter the new fiscal year or second-half of the calendar year. Give back to the community. by Richard Milam , the Founder and CEO of EnableSoft Incorporated.

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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

Over the past few years, the tech community has absolutely exploded locally (and if you’re new here or just want to take it all in, here’s our Hitchhiker’s Guide to Boston Tech microsite). Here is some of the best commentary from the community… For starters, why does Boston get a bad consumer rap anyway?

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Both omnichannel marketing and multichannel marketing use more than one platform to engage audiences. Answering this will help you deliver the right content to the right audience, in the right place. Segment your audience to engage the right people at the right time. Where do your customers go to find information (e.g.,

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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

This will help you gauge who your audience is and how to speak to them at every customer touchpoint. Gumroad , a software that allows content creators to easily sell digital products, gets straight to the point with their unique selling proposition (USP) : They state exactly who their target audience is: creators.

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Microsoft’s Purchase Of Minecraft Maker Mojang Shows Comitment To Building Cross-Platform Appeal

YoungUpstarts

in August 2014, Microsoft’s acquisition of Mojang creates an audience, to which Microsoft can serve ads for its library of software and content, or create opportunities to revitalize the flagging performance of the Windows mobile device ecosystem. Analogous to Amazon’s $970 million purchase of internet video site Twitch.tv

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Female Founder Interview: Latina Leader Elizabeth Colón

The Startup Magazine

She has been named Chicago Business Journal Woman of Influence (2016), the National Association of Women Business Owners’ Woman Business Owner of the Year award (2015), the Small Business Administration’s Small Business Person of the Year award (2014), and Enterprising Women’s Enterprising Woman of the Year award (2013).

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Snyk: How Freemium Can Help Your Start-up Grow from Series A to $2.6B in 30 Months

Cracking the Code

Earlier this year, I was on a panel with Guy Podjarny, Snyk’s founder, at SaaStock Remote to discuss how the team’s community-driven freemium approach led to the company’s stellar growth. Here’s a short summary of the discussion: Guy, you launched Snyk in 2015, and a large part of your success was driven by your freemium model.