2016 Audience Developer Distribution 
Startup Professionals Musings
MARCH 25, 2016
Identify your built-in biases and define compensating development and marketing strategies. It may be small feature extensions, packaging and distribution that can make your solutions attractive and more competitive for new market segments. This “narrowcasting” approach allows you to penetrate and understand a new audience.
VC Cafe
JULY 15, 2021
As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos).
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YoungUpstarts
APRIL 2, 2018
8 years later, it is clear that the prediction of the influential publication has, to some extent, come true: it is hard to imagine modern life in developed or developing countries without collaborative consumption. In 2010, the Time magazine listed the sharing economy among the 10 ideas that would change the world. Prime time.
crowdSPRING Blog
AUGUST 6, 2018
A 2016 article in Fortune revealed that for the first time, consumers were making more purchases online than in stores. 51% of purchases were made online in 2016 – a significant jump from 48% the year before. To execute a successful content marketing strategy, you need to be very familiar with your target audience.
Austin Startup
FEBRUARY 5, 2018
It is cosmopolitan and packed with startups, accelerators and financiers, from tiny VCs to big development finance institutions. came together in Kenya around March 2016, hired the first Pawame employees shortly thereafter, and we sold our first solar home system, to the mother of one of our early employees, in July 2016.
YoungUpstarts
JANUARY 14, 2019
Use your hesitations as a guide for developing a pragmatic plan that lets you sleep at night, while realizing your creative vision. ” Solution: Keep talking; you’ll soon find the right audience . Here are some of the most common concerns, and how to convert them into action: 1. “No one loves my idea!”
YoungUpstarts
FEBRUARY 9, 2017
If your business has yet to develop a video marketing plan, you are likely already losing out to competitors savvy enough to incorporate video into their business development plans. Developing a long-term video marketing strategy should always be your first step when getting started with video outreach. Identify Target Audience.
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