Agile VC

MAY 13, 2013

If you think back to the monster consumer software and internet companies that’ve been built in the last 2-3 decades, it’s actually far more likely they were fast and/or particularly innovative followers rather than first movers. Work Out Early Kinks - Dropbox wasn’t the first consumer cloud storage service.

Cloud 205

Cloud B2B Software Review Technical Review 205

Startup Professionals Musings

MARCH 25, 2023

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Re-investing profits to grow the business is organic growth.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JUNE 21, 2020

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Re-investing profits to grow the business is organic growth.

Revenue 434

Revenue Valuation Viral Retention 434

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” Internet scale. The first company represents a normal software company that sells its products directly (either via sales staff or directly off of the internet).

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

NOVEMBER 25, 2020

Advertising. In most cases, you’ll want to turn on advertisements for your videos. Your biggest challenge with YouTube paid marketing is how to create an advertisement that people want to watch more than the video they clicked on. We don’t do any banner advertising, driving people to subscribe, or search marketing.

Channel 129

Channel Metrics Algorithm Video 129

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. I help internet companies make money. Example here: [link]. The client has to win.I have to be excited.

Los Angeles 225

Los Angeles Revenue Southern California Social Network 225

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. I think everybody heard about this acquisition. On the founder’s side it’s about taking money off of the table and / or having strategic reserves for big acquisitions. But I made it for a reason. M&A Discussion.

Venture Capital 271

Venture Capital Affiliate Valuation San Francisco 271

ConversionXL

MARCH 6, 2019

Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. Video content allows advertisers to tell a more complex story than text or images alone. LinkedIn advertising isn’t cheap.

Video 129

Video B2B Technical Review Campaign 129

The Equity Kicker

MAY 31, 2012

Mobile advertising is a hot market right now. Evidenced most recently by the IPO of mobile advertising network Millennial and Singtel’s $321m acquisition of Amobee. Mary Meeker just released her annual 100+ page slide deck of internet trends, and three of those show why everyone is so excited about mobile advertising.

Advertising 113

Advertising Mobile IPO Acquisition 113

Agile VC

MAY 26, 2011

is the leading consumer internet company with Terry Semel as CEO. The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. One partnership was clearly very divided and a vocal minority of GPs thought consumer internet companies were a massive waste of time and money.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

A Smart Bear: Startups and Marketing for Geeks

AUGUST 23, 2010

However, whereas Microsoft can't afford to build this from scratch, if we show good growth and profits it would be an obvious acquisition target for them. New attitudes towards the Internet (e.g. Our customers know it and value this too, which is why it doesn't matter what features, prices, or advertisement our competitors have.

Software Review 275

Software Review Technical Review Software Advertising 275

Up and Running

JUNE 12, 2019

Social media, for one, has potential as a digital tool that more than one-third of internet users turn to when they want to learn more about a product or service. Otherwise, you won’t necessarily be able to measure your advertising ROI. As soon as your website is up and running, set up Google Analytics.

Marketing 109

Marketing Social Media SEO Entrepreneur 109

YoungUpstarts

SEPTEMBER 22, 2011

Topics covered in the panel discussions and closed door sessions will revolve around innovations in Asia, a look at merger and acquisition deals in Asia, as well as clean and green technologies. Chua Sock Koong, Tim Draper of Draper Fisher Jurvetson , amongst others. “It’s the next space to watch.”

Singapore 162

Singapore Private Equity Asia Venture Capital 162

mashable.com

MARCH 20, 2014

Advertise Advertise. Brett Farmiloe , Internet Marketing Company. If theyre all about acquisition, ask about time frame goals. About Us Jobs Advertise Subscribe Privacy Terms. Must Reads. Social Media. Entertainment. US & World. Watercooler. Company About Us Licensing & Reprints Archive. Load Comments.

Technical Review 103

Technical Review Software Review Exit Strategy San Francisco 103

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. Revenue experiments (and failures).

Revenue 118

Revenue Metrics Advertising Internet 118

YoungUpstarts

AUGUST 14, 2013

Drive Discovery : To channel serendipitous sales, drive product discovery through a fusion of the social graph (personal relations of Internet users) with the interest graph of consumers. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

Technical Review 145

Technical Review Social Media Curation Mobile 145

Hearpreneur

JANUARY 16, 2022

Protect Children from Harmful Content On the Internet. Protect Children from Harmful Content On the Internet. One goal we have for our business in 2022 is to protect more children from harmful content on the Internet. Capitalize On the Increase in Tourism. Expand Marketing Efforts. Grow Social Media Presence.

Entrepreneur 123

Entrepreneur Social Media Metrics Internet 123

YoungUpstarts

AUGUST 25, 2015

Investment and Acquisition Potential. Celina Kirchner is an associate in Michelman & Robinson LLP’s Los Angeles office, who counsels clients primarily in the advertising and digital media, Internet, software and technology, and insurance industries. not to the detriment of any creditors).

LLC 100

LLC Technical Review Software Review Limited Liability Company 100

SoCal CTO

NOVEMBER 17, 2009

We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. Love the minis!

Southern California 170

Southern California Acquisition Cost Customer 170

The Equity Kicker

APRIL 20, 2012

Looking at the mobile advertising industry over the last few years suggests that tipping point is around 3-5%. It’s an old cliche that for the first ten years of this century every years was supposed to be the year of the mobile, then the iPhone and Apple app store arrived and the mobile internet finally took off.

Advertising 102

Advertising Mobile IPO Marketing 102

VC Cafe

OCTOBER 28, 2021

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. “Toys” are new startups attacking a narrow or unattractive segment of the market.

B2B 167

B2B Sales Cycle Software Mobile 167

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

JUNE 20, 2014

I was an early and tireless advocate for the growth of the Internet video ecosystem and as virtually every article I wrote made clear I believe the 800-pound-gorilla is YouTube and will remain so for the foreseeable future. The Internet works best on Deflationary Economics. So Why MiTú? Indeed we are already seeing that online.

South America 291

South America Colombia Mexico Vertical 291

Occam's Razor

OCTOBER 15, 2012

One common scenario is this: Company PJ spends $250 million on traditional advertising. My goal is to get them excited about creating an amazing digital acquisition strategy that delivers noteworthy experiences through their owned digital platforms, and which ultimately delivers bigger profits (usually offline, but online as well).

Global 136

Global Czech Republic Russia Norway 136

YoungUpstarts

OCTOBER 4, 2019

The biggest shift that businesses have experienced in customer acquisition is the inbound marketing trend. Because of the current Internet expansion, customer acquisition has never been more expensive. When advertising, they rarely talk about the product. Leverage Digital Marketing.

Sales 113

Sales Acquisition Differentiation Channel 113

Startup Professionals Musings

NOVEMBER 12, 2013

It seems like everyone has an Internet startup these days. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Search engines like Google are still the primary method for finding information on the Internet. There is still a place for paid advertising.

Social Bookmarking 233

Social Bookmarking Social Media Internet Web 233

YoungUpstarts

AUGUST 13, 2018

They may be openly advertised, or only discoverable through networking or relationships. Many successful businesses for sale are often not advertised. Some businesses will advertise their offer for an acquisition on social media, electronic media or print media. Engage With Other Entrepreneurs. Choose the Right Media.

Sales 100

Sales Michigan Advertising Search 100

www.inc.com

SEPTEMBER 24, 2011

Advertising. Internet and Online Business. But with the help of Grahams company, which specializes in creating tech systems for start-ups, Jumpstart grew to more than $50 million in revenue--enough to make it an attractive acquisition for media conglomerate Hachette Filipacchi. Email Address: ); ADVERTISEMENT. Leadership.

Arizona 40

Arizona Equity Iowa Venture Capital 40

VC Cafe

FEBRUARY 7, 2011

I genuinely believe that when it comes to internet investments, eCommerce is not only a VC story, but that it is the VC story. This is due in part to the relatively simple and immediate validation of business models that are not fully dependent on advertising. Here’s why …. The eComm-aissance.

eCommerce 94

eCommerce Open Source SEM Technical Review 94

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

AUGUST 10, 2014

The concept of free goods and services to get you hooked, financed by deep pockets or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee. Re-investing profits to grow the business is organic growth.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

crowdSPRING Blog

NOVEMBER 27, 2012

If you don’t know which segment of the market you will target, how will you advertise? … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

The Equity Kicker

DECEMBER 12, 2013

Television’s share of advertising budgets has peaked. of global digital advertising spend – more than Twitter. Firstly the advertising shift from TV to the internet has started and the trend will only be one way from here. Their $1.7bn acquisition of YouTube in 2006 now looks amazingly prescient.

Revenue 96

Revenue Forecast Advertising Acquisition 96

Brandanew

SEPTEMBER 17, 2015

Expenditures on marketing analytics are set to rise by 60%, considering how crucial market data will become in any marketing endeavor and acquisition tactics. More videos than ever (you’re going to need a better internet connection!). When it comes to consumer data, the internet is overflowing with it.

Marketing 100

Marketing Analytics Video Campaign 100

Up and Running

APRIL 17, 2018

Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth. If they’re like most people today, they turn to Google and start to browse the internet for shoelaces. Purchase: the customer buys your product.

SEO 80

SEO eCommerce Analytics Software Review 80

Up and Running

NOVEMBER 12, 2014

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo. Perform Background Checks.

Equity 125

Equity SEC Technical Review Security 125