Remove class-readers
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Your board should protect you!

Berkonomics

They can elect directors for their class of stock, approve mergers and acquisitions; approve increases or changes to the capital structure of the company and other more minor actions. Sometimes, there will be a conflict of interest between the people representing the various shareholder classes on a board.

Merger 112
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer. The offer of a free sample pack and “exclusive bonus content” act as incentives to make the reader want to find out more. Cost per acquisition (CPA). Image source.

Customer 140
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Selling your business? Find the emotional buyer

Berkonomics

Strategic buyers look for managerial talent, intellectual property, geographic expansion, an extension into adjacent markets – and more – that will be achieved with the acquisition of your company. There is a third class of buyer I discovered first hand when selling my company – the emotional buyer.

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Why we need to teach MBA’s about modern entrepreneurship (and what Harvard Business School is doing about it)

Startup Lessons Learned

But who do you think makes those acquisition decisions? Far too many of these acquisitions go nowhere. When they get burned by a wave of acquisitions that turn out to be value destroying, the rest of us suffer the resulting lack of liquidity that is so important to the startup ecosystem. The class debuts in a few weeks.

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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

That’s all to say, don’t waste the reader’s (the customer’s) time. This is useful if, like most startups, you rely heavily on word-of-mouth distribution for customer acquisition. That’s the strategy DrunkMall used with the squirrel costume, telling a story with the reader as the protagonist.

Product 127
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Why should you explain WHY?

Berkonomics

In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. We chose to tell the employees, with the obvious risk that some would be scared into looking for another job right in the middle of the acquisition process. Remember the five “W’s?”. Our solution.

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How to Be an Entrepreneur in 2024: 15 Tactics Revealed

Duct Tape Marketing

18:52] Talk about the easter eggs laid across the book for reader to discover? [22:53] And then once we've got customers and we have products, we know what we need to continue to grow and scale this business, the time, the money, the team, and then we look at resource acquisition. 14:39] Do you have a favorite tactic? [18:52]