Both Sides of the Table

SEPTEMBER 15, 2013

Maker announced it has raised $62 million this year, acquired an amazing off-YouTube distribution network and grown its business in monetary terms by almost 300% year-over-year off of an already large base. You need to think like a producer of any kind and think about distribution more broadly. ” YouTube takes 45%.

Networking 366

Networking Media Distribution Video 366

crowdSPRING Blog

NOVEMBER 27, 2012

If you don’t know which segment of the market you will target, how will you advertise? … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. You have to have some of your own content formats and not just be an aggregator of talent. Your tech needs to add value to content producers, the audience and advertisers.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Agile VC

NOVEMBER 6, 2013

The emergence of mobile platforms has broadened the array of internet-enabled businesses somewhat, and overall it obviously marks a massive shift in computing platforms. But with media-based businesses, the distribution of outcomes is markedly different in part because the value capture by new disruptive startups is different.

IPO 194

IPO Aggregator B2B Internet 194

YoungUpstarts

SEPTEMBER 21, 2016

One of the easiest and most efficient is to sell advertising space. These can also be added to your app and mobile site, so are a great way to get into app monetization. Many companies choose to distribute their coupons in local magazine and newspapers. These can be distributed on coupon websites such as Groupon.

Revenue 100

Revenue Distribution Aggregator Small Business 100

ConversionXL

JUNE 20, 2019

The average mobile viewing rates are 40 minutes per session.) But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Like YouTube, you can monetize DailyMotion videos with in-stream advertisements. Adjust sizes to be mobile friendly or accommodate those with poor eyesight.

Hosting 127

Hosting Video Technical Review Software Review 127

Rob Go

JANUARY 29, 2012

Facebook’s success is largely based on its ability to aggregate the biggest audience on the internet and understand and monetize that audience. Not natively mobile. I think the mobile internet will further accelerate the trend of network fragmentation. Advertising effectiveness. Network fragmentation.

Advertising 59

Advertising Mobile Aggregator Distribution 59

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. A couple more tips on benchmarking using your own web analytics data, this time the performance of your content on your site – mobile or desktop, site or app. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MAY 2, 2017

Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Remember: All data in aggregate is crap, segment or suck. They stink when it comes to user experience, even more so on mobile. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 9, 2019

look at mobile and desktop separately). Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. User viewing time was distributed as follows: Above the fold: 80.3% This study found no fixations within advertisements. Click Maps.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Traditional marketers (especially those that grew up with TV, billboards, or digital display advertising) try to solve for impressions. "

Search 135

Search Analytics PPC Green 135

Occam's Razor

AUGUST 9, 2016

Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites. The latter is particularly useful as an aggregated view for senior executives. What about Display advertising driving which plays primarily an "upper funnel" introducing your brand to prospects 1.58?

Analytics 60

Analytics Metrics eCommerce PPC 60

VC Cafe

JUNE 18, 2012

There hasn’t been such a full list of Israeli startups coming to Europe since Barcelona’s World Mobile Congress. Innovate Israel 2012 aims to connect Israeli web, mobile & digital entrepreneurs & businesses with their UK & European counterparts. Betterview - Company Website.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

abovethecrowd.com

DECEMBER 18, 2017

Specifically, the “narrow network” typically aggregates those providers that are willing to accept lower prices for their services (theoretically you could have a “premium” narrow network, but they are typically used to create more affordable plans). .” They are more likely to disclose, or perhaps even advertise their prices.

Customer 59

Customer Technical Review Venture Capital Software Review 59

om.co

FEBRUARY 5, 2013

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. I found it hard to deal with advertising related stuff. I wanted to write.

Founder 80

Founder Conversion Distribution Silicon Valley 80

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 ClairMail – ClairMail provides account management, mobile payments, customer service, and more, all on your mobile phone.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? Go to Advertising and then AdWords in the interface.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JANUARY 28, 2013

They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size!

Web 164

Web Design Marketing Security 164

ConversionXL

OCTOBER 15, 2019

In our experience, product categories where the ROPO effect is significant include: TVs/monitors; Mobile phones; Audio equipment; Digital cameras; Hardware. email marketing platforms, call tracking systems, mobile analytics systems, CRM and ERP systems, etc. Then, wait for customers who have your app installed on their mobile devices.

Analytics 85

Analytics Cloud Advertising Metrics 85

ConversionXL

FEBRUARY 5, 2014

might circulate, making business owners and advertisers alike wary of diving into uncharted waters. On top of that, nearly 80% of consumers say “when price and quality are equal, they prefer to buy products from companies that advertise or sponsor podcasts they regularly enjoy”. image source. Why the difference? image credit.

Software 100

Software eCommerce Audio Hosting 100

Occam's Razor

JULY 15, 2014

The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., Or: We missed our target for customer satisfaction because our desktop website performs horribly on mobile platforms hence we should create a mobile friendly website. The CXOs have very little of all three factors.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). How do we get them to care and not just dump people on your site (mobile or desktop)? I wonder what the distribution looks like? Mobile: Installs – 30-day Active.

Metrics 159

Metrics Analytics SEC Acquisition 159

VC Adventure

FEBRUARY 23, 2010

Ice Energy delivers distributed energy storage and smart grid solutions to leverage higher efficiencies associated with generating and transmitting less expensive off-peak power. Mangia allows sports fans to order food and merchandise (and eventually tickets) using a mobile phone and have it delivered right to a stadium or arena seat.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

VC Adventure

FEBRUARY 23, 2010

Ice Energy delivers distributed energy storage and smart grid solutions to leverage higher efficiencies associated with generating and transmitting less expensive off-peak power. Mangia allows sports fans to order food and merchandise (and eventually tickets) using a mobile phone and have it delivered right to a stadium or arena seat.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

VC Cafe

FEBRUARY 14, 2010

A bout 50,000 visitors from 200 countries are expected to attend the 2010 GSMA Mobile World Congress in Barcelona this week, starting tomorrow February 15th. Green: low-energy consuming phones and products for using the mobile as an energy monitoring device in the house. Cost control & mobile least cost routing implementation.

Mobile 109

Mobile IP SMS Networking 109

techcrunch.com

OCTOBER 23, 2010

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: From Nothing To Something.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Start Up Blog

JANUARY 28, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. Distribution and data is where the power lies, it’s no longer in making things. Australia might possibly be one of the worst offenders.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

JANUARY 5, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. Distribution and data is where the power lies, it’s no longer in making things. Australia might possibly be one of the worst offenders.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. But it’s here to stay and is about to replace the 200 year anomaly of the industrial era.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Both Sides of the Table

JULY 10, 2011

Or in utility speak, they are transmission and we are last-mile distribution. Some will cite my investment two years ago in social-media advertising company Ad.ly Or the ability of the Center for Disease Control to be able to track pandemic distribution of viruses. What does that mean?

Viral 307

Viral Las Vegas Tunisia Syndicate 307

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

VC Cafe

FEBRUARY 19, 2010

Aggregated, that’s a lot of money. There is an opportunity in ‘related services’ Distribution is a real problem for newly launched sites. By latching on to traffic hubs like Facebook, Apple, Google and Twitter and so on, it is possible for a new site to reduce the distribution risk.

Russia 68

Russia Hosting Differentiation Social Network 68

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! How does any tool have access to your website or mobile app data? Identify the impact on your display advertising campaigns. Incoming and Outgoing Traffic. Social Strategy Effectiveness.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

OCTOBER 4, 2018

A more complex real-time prediction occurs billions of times worldwide every millisecond in matching certain types of digital advertising. Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. Possible, however, doesn’t mean perfect.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131