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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects.

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Top 10 Emerging Marketplaces for Chemical Industry in 2022

ReadWriteStart

Accordingly, people were obliged to look for opportunities on online B2B chemical marketplaces. People in the chemical industries became closer even before COVID-19, B2B digital marketplaces: A New Era. Essentially, the scenario is that there are flexible aggregators as. Microsoft Teams. Google Meet. Seller side platforms.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. Then, there’s demand capturing.

B2B 94
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Deepfake Detection – demand for a mobile application that provides deepfake detection, Caller ID, spam blocking and perhaps even live translation or agentic experiences for call handling.

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Account-Based Marketing Software & Tools

ConversionXL

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. Aggregate that data at an account level to know which accounts to target. The aggregation of individual behavior at a company level was the critical innovation.

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How to Optimize B2B Deal Management to Cut Costs and Losses in 2021

ReadWriteStart

Certain experts have described the situation as a Keynesian supply shock, a negative event that triggers aggregate supply shortages with bigger impacts than the prior reduction in labor supply. Deal information should be accessible on-demand to all interested parties at any time. Collaboration.

B2B 153
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The API-as-a-marketplace

Version One Ventures

As we’ve been spending time on B2B marketplaces and dev tools/platforms, we’ve come to realize that there’s an interesting sub-category that combines elements of both: the API-as-a-marketplace. First, you can aggregate the supply especially in antiquated industries where a lot of infrastructure needs to be built for the API-as-a-marketplace.

API 207