ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. With this data alone, it seems like you should double down on paid search. C-suite level.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 71

Search PPC Kansas City B2C 71

Duct Tape Marketing

JANUARY 3, 2018

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Key aggregators often missed in citations.

Lead Generation 58

Lead Generation SEO Channel Aggregator 58

mashable.com

OCTOBER 1, 2013

see more > Search. Amazons product suggestions are great because they have so much aggregate data. If they did, I could get an amazing aggregate view of whats relevant to me based on a more complete profile. Follow @mashable. Social Media. Entertainment. US & World. Watercooler. Social Media. Entertainment. Watercooler.

eCommerce 108

eCommerce Technical Review San Francisco New York City 108

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. You can find out how to more cost effectively buy search terms (i.e. How many adds came through organic SEO? How many through SEM?

Metrics 346

Metrics Startup Acquisition SEM 346

Steve Blank

MARCH 8, 2011

Startups, are not about executing a plan where the product, customers, channel are known. Startups are in fact only temporary organizations, organized to search –not execute–for a scalable and repeatable business model. We were positing that 20 years of teaching “how to write a business plan” might be obsolete.

Lean 300

Lean Business Model Customer Development Guinea 300

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. This is especially true of big businesses: Chad Sanderson, Subway.

Chad 112

Chad Mobile Technical Review Aggregator 112

The Startup Magazine

JULY 9, 2020

Improving your visibility and Rankings on Search Engines with SEO. Many startups are using the pandemic to invest in SEO or Search Engine Optimization. SEO is the process of ranking your website for your industry-relevant keywords on search engines. Build your credibility on search engines.

Social Media 90

Social Media PPC Marketing SEO 90

Duct Tape Marketing

JUNE 21, 2016

And, I could go on, but I’m guessing you see the point – if you don’t rank well locally for the things people are searching for marketing will be a lot harder and a lot more expensive. Here’s the good news – focus on these five elements and you can expect great results from local search. Optimize Google My Business. Get markup right.

SEO 48

SEO Software Review HTML Search 48

Duct Tape Marketing

MARCH 17, 2016

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. Mobile searches are becoming more and more influential within the buying cycle, with 40% of smartphone users’ purchases being influenced by a mobile search, ie. photo credit: Ashleigh Brown.

Channel 37

Channel Sales Advertising Mobile 37

Occam's Razor

DECEMBER 20, 2010

12.11% from Organic Search via Google. Before you create this segment you should go checkout your All Traffic Sources report and see how your web analytics tool is capturing various channels people show up from. Both sites are primarily internal site search driven. Left nav -> Content -> Site Search]. Not enough?

Analytics 118

Analytics Web Social Media Search 118

Both Sides of the Table

APRIL 23, 2011

Highland Capital did a systematic search for who could build a stand-alone contextual ad search company and met with six or seven companies including Mike. It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories.

Vertical 265

Vertical Curation Boston Burn Rate 265

ReadWriteStart

SEPTEMBER 3, 2010

so it shouldn't be long till they hop across the Channel. They themselves receive both public and private funding, which they use in turn to provide financial support to startups through incubators and other established channels. The Funding.

France 163

France Technical Review Incubator Early Stage 163

This is going to be BIG.

FEBRUARY 22, 2010

Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight. That means marketers can change and test anything, anywhere on their sites, for any segment of shoppers, instantly, without I.T.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Transformify

JULY 3, 2018

An emerging HR trend among job boards, aggregators and recruitment agencies include integrating filters into their application platform. Once applications for open positions reach the HR department, it is important to provide the company with as many tools as possible to help streamline the recruiting and application process.

Artificial Inteligence 40

Artificial Inteligence Technical Review Employee Matching 40

www.readwriteweb.com

OCTOBER 29, 2010

The channel is sponsored by the Intel AppUp Developer Program. As youre exploring these resources, check out this helpful resource from our sponsors: AIR for AppUp: What You Need To Know Finding strong programming team members is really hard.

Technical Review 46

Technical Review Java AJAX PHP 46

Occam's Razor

JULY 1, 2013

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. 2: Quantifying the Missed, Search, Opportunity. Two stories. #1: Content marketing is all the rage, as you are well aware of.

Search 135

Search Analytics PPC Green 135

crowdSPRING Blog

NOVEMBER 27, 2012

. … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

ConversionXL

AUGUST 19, 2016

Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data. Aggregate Audience Data. in 2013 to 1.43

Mobile 48

Mobile Technical Review Software Review Metrics 48

The Equity Kicker

MAY 19, 2015

On the web these retailers found their customers via search, but that doesn’t work as well on mobile. Firstly some apps will aggregate goods from lots of retailers and discovery will happen in app. Facebook is the best channel for many of these companies, for now at least. So how will discovery work on mobile?

eCommerce 60

eCommerce Mobile Aggregator Vertical 60

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

JANUARY 3, 2018

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Justin Sturges: Man, I guess really the … One of the biggest changes that Google just made recently was in not showing advertising on the right-hand side of search results. Back to Podcast. Transcript.

Lead Generation 47

Lead Generation SEO Channel Software Review 47

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Another really powerful new capacity is to do cohort analysis.

Analytics 145

Analytics Green Metrics Web 145

Austin Startup

APRIL 25, 2017

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. Now she’s on it every day!

Valuation 48

Valuation Technical Review Forecast Social Network 48

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. ideas (e.g.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. It’s the second largest search engine in the world, and content from their platform reaches more 18–49 year-olds than any broadcast or cable TV network. Viewers can search captions and jump to a specific point in the video by clicking the text.

Hosting 127

Hosting Video Technical Review Software Review 127

VC Cafe

OCTOBER 14, 2010

Its business model consists of advertising and selling the behavioral purchasing data of its consumers – including brand loyalty and frequently searched for products. Bloch was previously a partner in Jerusalem Venture Partners and an active member of the board in the Israeli startup Wix.

Venture Capital 98

Venture Capital Aggregator eCommerce Partner 98

crowdSPRING Blog

JULY 29, 2016

Your strategy can be technically perfect and impeccably measured, but there’s an element to marketing along any channel that will always rely on subjective and immeasurable creativity and humanity. You see it in your inbox, on your social media feeds, in your search results. That’s a great starting point, but insufficient.

Marketing 48

Marketing B2C Audience Aggregator 48

Duct Tape Marketing

MARCH 27, 2018

The key is to continue to position yourself as the expert in your field, and the best way to do this is to create and aggregate content into one place to show not only your visitors that you know what you’re talking about, but search engines as well. Have I lost you? I hope not! Content becomes an asset over time.

Aggregator 74

Aggregator Engineer Social Media SEO 74

Startup Lessons Learned

JANUARY 18, 2010

But instead of channeling all my energy towards building new features, I channel roughly 80% of it towards measuring and optimizing existing features. Examples of things I monitor are the numbers of user activations, active users, and aggregate page hits to user galleries. I am not advocating adding no features at all.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Duct Tape Marketing

JULY 2, 2013

Dynamically displayed content based on search term. YouTube Video channel selector. Social – Increase sharing and decrease search engine dependency – Key Question – How can you use social media to increase friend reach and create new customers? Dynamically displayed content based on search term.

Marketing 70

Marketing Social Media Aggregator Database 70

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. She knows the internal politics are tricky, but she’s navigated them well. So far, so good.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

YoungUpstarts

JANUARY 11, 2012

The daily deals aggregator says they are seeing more and more merchants listing their deals on deal sites, and consumers haven’t quite had enough of scouting for such deals. All Deals Asia iPhone App. And while some daily deal sites, such as Groupon and deal.com.sg have their mobile apps, they can list only their individual deals. “By

Asia 190

Asia Malaysia Indonesia Aggregator 190