The Next Web

MARCH 24, 2013

Bike shedding refers to the idea that groups will choose to ignore complex problems and focus on the trivial in order to show personal contribution. Y-Combinator founder Paul Graham coined the term Schlep Blindness to refer to a group’s tendency to avoid unpleasant tasks. Bike Shedding. ” Schlep Blindness.

Startup 130

Startup SCRUM Cofounder Aggregator 130

Occam's Razor

APRIL 4, 2011

What's the difference between web reporting and web analysis? So here I what I actually said: If you see a data puke then you know you are looking at the result of web reporting, even if it is called a dashboard. So what about web analysis? Examples of web analysis? " That applies to what is analysis.

Web 127

Web Las Vegas Analytics Metrics 127

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Search 154

Search SEO Analytics Engineer 154

ReadWriteStart

SEPTEMBER 8, 2011

Auren Hoffman is the CEO of Rapleaf , a personal-data aggregator that has been the subject of a remarkable amount of controversy but is wildly useful as a data provider to must-see apps like Rapportive and Gist. Resume, references: sure. Are they successful because they get back to people or the other way around? Discuss.

Silicon Valley 130

Silicon Valley Hiring Technical Review Due Diligence 130

Duct Tape Marketing

JANUARY 25, 2016

In fact, I often hear many experienced web designers and SEO specialists that either don’t use schema or have difficulty implementing this newer type of SEO website code – and this is understandable once you start browsing through the thousands of pages at Schema.org. This bonus search engine “bling” is often referred to as rich snippets.

SEO 28

SEO Kansas City Software Review HTML 28

Occam's Razor

JANUARY 28, 2013

But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? It is also known as Mambai, Kakamuchee and Galajunkja for future reference/taxi directions. The web can sell product. The web can really do … so much.

Web 164

Web Design Marketing Security 164

Occam's Razor

SEPTEMBER 24, 2012

You've deployed five, six or 15 web analytics tools on your website/mobile app. Revenue per Facebook-referred visitor (staying with last click attribution for now). Even if they don't understand the short or long term potential of the social web revolution. But not, ever, in aggregate.]. Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165

Duct Tape Marketing

JANUARY 16, 2012

You’ve heard enough about the need to produce content that I’m guessing you’re probably blogging away and curating, aggregating and filtering all manner of content. On a scale of 1-10 how likely is it that you would refer us. 5 Ways to Get Your Customers to Create Content For You This content from: Duct Tape Marketing.

Customer 72

Customer Nashville Software Review Aggregator 72

ConversionXL

OCTOBER 27, 2020

Somehow, it’s been referred to as “passage-based indexing” throughout the web, even in articles that claim it’s not an indexing change: This matters because indexing and ranking are different stages in the process of generating search results. We're not indexing passages independently of web pages. This is a ranking change.

Algorithm 174

Algorithm Search Matching SEO 174

Transformify

MARCH 9, 2017

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. A number of industry leaders are relying on B2B content curation to drive traffic to their web pages, educate their users and generate new leads. HubSpot, IBM, Adobe, Moz, SemRush, etc.

Curation 40

Curation B2B Aggregator Lead Generation 40

Women Entrepreneurs Can

JUNE 19, 2022

Social Media has created an important place within the world of the web. You will produce a social media wall by aggregating all social media content, both with a hashtag or a handle, and every one of your content will be in one place. There are nearly a billion active users on Social Media.

Social Media 52

Social Media Media Campaign Aggregator 52

Occam's Razor

JANUARY 12, 2015

And, are we tracking people, devices, web browsers or whoknowswhat? I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions.

Analytics 60

Analytics Metrics Web Leadership 60

SoCal CTO

OCTOBER 22, 2009

Cliff also sparked an idea that along with using in a separate conversations sparked the idea that we should be using Southern California Tech Central as a means of helping to aggregate the conversation. What are the objectives / goals: Learning Getting to know each other Helping each other with issues we face Referring business, people, etc.

Los Angeles 150

Los Angeles Networking Southern California Aggregator 150

ConversionXL

NOVEMBER 3, 2016

There you want to look at things in clumps and aggregates. Cross reference the personas you’ve created with your historical customers as well as who you want to be your customers. Web-based sale or phone call? Amazingly enough, most people in conversion have historically focused on getting the web form. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

JUNE 21, 2016

It doesn’t look like anything to the naked eye, but Google spiders can be 100% certain what they are looking at when it comes to identifying an address on your web pages. Using proper markup for your address is kind of like handing Google your business card on a silver platter. Focus on reviews.

SEO 48

SEO Software Review HTML Search 48

Duct Tape Marketing

JULY 30, 2019

Aaron Weiche: We definitely see a very strong signal from the biggest window into the web through Google, that reputation really matters, and they are bringing it to the conversation right in that search result, very high, and very visible for a user to interact with. Do you think consumers understand the difference between those?

Software Review 67

Software Review Reputation Small Business Aggregator 67

The Next Web

FEBRUARY 22, 2014

After going viral with one of my personals posts, a growing community of Web designers pointed fingers at my site because I was using an aggressive pop-up to grab emails. 1 mom that still is trying to understand what is a “news aggregator”. Javier Sanz is a marketer at Woorank. 11 minutes server downtime. 21,062 unique visitors.

Email 132

Email Audience API Aggregator 132

Startup Lessons Learned

APRIL 14, 2009

First of all, it means that most aggregate measures of success, like total revenue, are not very useful. extraneous SHIMMER reference spotted; you are dating yourself eric. Now that Im in a web based company Im finding a difficult match the framework, culturally. The Lean Startup Intensive is tomorrow at Web 2.0.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Software By Rob

JANUARY 12, 2010

As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 In other words, two-thirds of the traffic from the startup and web-2.0 Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. Is this bad?

Software Review 55

Software Review Marketing Startup PPC 55

Occam's Razor

NOVEMBER 21, 2011

The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. All numbers in aggregate are at best marginally useful, and that rule applies to this one too. All of the above is still kind of at an aggregate level.

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. the web is so insanely fluid, 2.

Analytics 94

Analytics Web Non-Compete Metrics 94

www.xconomy.com

JUNE 9, 2012

Moneyball,” of course, refers of to the 2003 book by Michael Lewis (and the 2011 film starring Brad Pitt) about the Oakland A’s baseball team—and how general manager Billy Beane began using obscure baseball statistics and a new kind of computer-generated analysis to find under-appreciated talent and build a winning team on a shoestring budget.

San Diego 40

San Diego Venture Capital Technical Review San Francisco 40

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). You can analyze Mobile Search performance with Mobile Referring traffic information. Then compare those two to Desktop Search and Desktop Referring traffic.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Duct Tape Marketing

JULY 2, 2013

Visualize industry related data – most popular X on Twitter, aggregate industry related tweets. Community – Leverage referability to build trust and awareness – Key Question – How can you turn your customer base into a vibrant community? Facebook lead capture. Facebook contest by market segment. Surprise upgrade program.

Marketing 69

Marketing Social Media Aggregator Database 69

crowdSPRING Blog

SEPTEMBER 30, 2012

Anyone with a web browser pointed at Twitter and a knowledge of how to leverage hashtags and search can avail themselves of a stream of raw information on any topic they can imagine.

Small Business 88

Small Business Public Relations Social Media New York 88

This is going to be BIG.

JULY 14, 2013

We used Dumbo as a reference and talked about how the critical mass of Two Trees buildings created a neighborhood with multiple destinations. Community is the aggregate of a web of relationships that flow naturally through a place. But who is going to run the conference? Who''s going to be the first person to move their company?

Community 118

Community Curation Venture Capital Aggregator 118

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. This means that you can avoid duplicating messages, making incorrect claims, and reference distinct elements that may be important to that customer. More broadly, you can look at purchasing, communication, and feedback trends.

Management 116

Management Customer Software Review Technical Review 116

Both Sides of the Table

FEBRUARY 21, 2010

I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. .&# The theory is simple: our attention is moving from search to stream. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

www.subelsky.com

FEBRUARY 25, 2010

This tool adds a lot of context to bug discussions, because nonprogrammers can reference the exact Hoptoad URL containing all of the information a programmer needs to fix a bug (including backtraces). To monitor exceptions, we use the excellent Hoptoad app.

Lean 41

Lean Baltimore Ruby Maryland 41

ConversionXL

MARCH 20, 2019

Demandbase cross-references its database to find companies that are a good fit. Aggregate that data at an account level to know which accounts to target. The aggregation of individual behavior at a company level was the critical innovation. TechTarget uses those cookies to aggregate intent data from site visitors.

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

JANUARY 19, 2017

You will often hear online business directories referred to as ‘citations’ or ‘citation sites.’ There are also online data aggregators that have agreements with a large volume of online directories and when you sign up with an aggregator they will “push” all of your information out to hundreds of online business directories at once.

SEO 28

SEO Aggregator Iowa Search 28

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). Just so we have a visual guide through this learning process, let's use the above image as a reference.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 19, 2010

There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " Or: "What are you hoping to accomplish for your business by being on the web?" " "What is a dimension in analytics?"

Analytics 138

Analytics Metrics Web Framework 138

Campus Entrepreneurship

FEBRUARY 23, 2010

Bagaoisan is now chief marketing officer for the College Note Share Web site, he said. There are references to ‘other people’s material’ on the FAQ page of College Note Share, but we wonder how this plays out. New Web site lets students share notes from SJSU classes – News.

San Jose 31

San Jose Michigan Aggregator Business Plan 31

ConversionXL

FEBRUARY 21, 2017

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. We must strive to design navigable web sites and locatable objects, so users can find what they need. Does it feel seamless and fun? Does it work? It contains more than just good visual design or proper usability.

Conversion 103

Conversion Metrics Architecture Design 103

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. I could practically justify my consulting rates just doing dramatic readings of that for the web teams at my clients. You might as well be saying, “Have you considered using… the Web?”

Email 54

Email Software Review Software Campaign 54