Duct Tape Marketing

FEBRUARY 14, 2018

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. That ROI has actually increased since 2015 according to Campaign Monitor, and it’s particularly true for B2B companies. Enjoy today’s guest post from David Mihm.

Email 48

Email Technical Review Marketing SEO 48

Feld Thoughts

APRIL 15, 2018

I think my favorite, only because it’s so provocative, is the one with Roger McNamee titled ‘You Have a Persuasion Engine Unlike Any Created in History’. The later ( freemium ) became a foundational part of the B2B SaaS business model, while the former became an extremely complex dance between digital advertising and user data.

Advertising 171

Advertising B2B Algorithm New York 171

Duct Tape Marketing

MAY 22, 2019

It was all about tricking the algorithm and I didn’t really break that bad habit until 2012. It didn’t need to be in the algorithm anymore. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. Brian Dean: Plenty.

SEO 59

SEO Kansas City Kansas Missouri 59

YoungUpstarts

OCTOBER 15, 2019

You might be caught by an algorithm update, (Google changes its algorithm roughly 500-600 times in a year!) In a world where 91% of B2B marketers and 86% of B2C marketers use content marketing to reach customers, you definitely can’t be a part of the left-out club!

Algorithm 113

Algorithm SEO B2C Email 113

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 SEO, or search engine optimization, makes your website and its content more visible to search engines. In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Algorithmic segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. Algorithmic segments. .” How does Netflix manage to find the right show for the right user so quickly?

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

APRIL 17, 2024

Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

Artificial Inteligence 73

Artificial Inteligence ChatGPT Differentiation Technical Review 73

Duct Tape Marketing

AUGUST 17, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So Google's just getting a lot better at it with, um, AI and, and all of the different algorithms that, that fall under the AI umbrella. So we, we call Google an AI based search engine now.

SEO 87

SEO Technical Review Metadata Social Media 87

Duct Tape Marketing

MARCH 30, 2022

As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So Google's just getting a lot better at it with, um, AI and, and all of the different algorithms that, that the fall under the AI umbrella. So we, we call Google an AI based search engine now.

Technical Review 86

Technical Review SEO Metadata Algorithm 86

TechEmpower

FEBRUARY 10, 2016

a single-threaded search engine). A high-performance application (notably, one based on a high-performance platform) will be capable of performing modestly complex algorithmic work on behalf of users without necessarily requiring the construction of a complex system architecture. Generally respecting the value of users’ time.

Web 200

Web Technical Review Architecture Caching 200

BeyondVC

FEBRUARY 12, 2014

This means we invest in product-driven engineering teams where all of the development is done in house and where rapid iteration is a key to success. We also help our teams find key engineers, and sales and marketing folks who can help build and refine the gotomarket strategy for the entrepreneur. That is pretty self explanatory.

Seed Stage 110

Seed Stage Agile Viral API 110

searchengineland.com

MAY 30, 2012

B2B Search Marketing. More Search Engines. The engineer who can get this question is surprisingly rare, but amazingly valuable. Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land. Search Engine Land Sponsors. PRO Guides. Search Week Newsletter. All Columns.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 20, 2019

Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. target account marketing in B2B segment,” wrote one user ), MRP has tried to differentiate based on how it selects and delivers ad content. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

MAY 18, 2017

A 2016 Content Preferences Survey Report stated that 47 percent of respondents (B2B) indicated they viewed three to five pieces of content before engaging with a sales rep. Using keywords to help search engines understand what the content is about. When we use Google, Bing, Yahoo or any other search engine, what do we do?

SEO 58

SEO Small Business Sweden Engineer 58

ConversionXL

OCTOBER 25, 2018

Content creation, the engine of inbound marketing, creates the draw (i.e. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. What happens when Google’s algorithm cuts organic visibility for your blog in half? generates the demand) for the target audience.

Demand 132

Demand Vertical Campaign Channel 132

The Next Web

AUGUST 19, 2013

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. I’m a geek and software engineer from the former ­Soviet state of Belarus. It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

YoungUpstarts

JULY 9, 2014

It can also impact SEO, since the Google algorithm includes site speed as a factor in determining page rank. Adding a sitemap.xml file to your root directory allows the major search engines to easily index your site by pointing crawlers to all the pages. Many CMS platforms will create a sitemap automatically as the site is created.

Metadata 173

Metadata SEO Software Review Web Development 173

VC Cafe

JANUARY 20, 2014

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. George at JetBlue and Jane Lansing at Emerson have engineering backgrounds. These quants work with more vendors than ever, while building their own customized analytics engines.

B2B 111

B2B Technology PPC Marketing 111

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

NOVEMBER 3, 2017

People are researching companies using online search more and more: Less than 30% of customers want to talk to a salesperson to learn more about a product, while over 60% use a search engine to learn more about it. B2B researchers do 12 searches on average prior to choosing a specific platform to work with. HubSpot , 2016).

Social Media 40

Social Media Search Naming Widget 40

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. With increasing competition, online reputation is a major draw for search engines as well as your consumers. Write down your Content Marketing Strategy. > f) SEO ranking.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

NOVEMBER 11, 2015

Google Content Experiments is Google’s testing and optimization tool, mainly operating with bandit algorithms, but also with the option to run traditional split tests. Pros: Bandit algorithms provide a different mathematical model for optimization. Instead of running simple split tests, Myna operates using bandit algorithms.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

DECEMBER 1, 2022

Because so often John, like the bar is super low, especially in the B2B space, at the B2B forum, at the marketing process, B2B forum, a couple of weeks ago, I, I shared this, this exact problem. 16:02): Like just allowing a little bit of personality to shine through. I talked about this exact problem.

Charlotte 87

Charlotte Audience Technical Review Chicago 87

Occam's Razor

AUGUST 12, 2013

The core premise of the time decay model is this: The media touch point closest to conversion gets most of the credit, and the touch point prior to that will get less credit based on a smart and simple algorithm. " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75.

Channel 161

Channel Analytics Campaign Conversion 161

View from Seed

OCTOBER 7, 2015

Sector: B2B On-Demand. B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch. davidbeisel | LinkedIn. Authenticity to NextView.

Search 120

Search B2B Artificial Inteligence Semantic 120

View from Seed

OCTOBER 7, 2015

Sector: B2B On-Demand. B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch. davidbeisel | LinkedIn. Authenticity to NextView.

Search 120

Search B2B Artificial Inteligence Semantic 120

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. They are the first thing people see on search engines. Share Your Expertise Freely. Online-Map Listings. Logo It Up.

Small Business 167

Small Business Marketing PR Social Media 167

abovethecrowd.com

FEBRUARY 27, 2019

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. Stitch Fix’s algorithms match the perfect stylist with each and every customer to help ensure the optimal outcome for each client.

Internet 88

Internet Matching Vertical Hosting 88

Software By Rob

OCTOBER 14, 2010

No, these days even technical execution is mostly trivial (with a few exceptions for apps built around unique algorithms). at 12:33 pm @Mike – “Proving&# anything to do with Google’s algorithm is really hard. I would include B2B software for small businesses. Far more important is marketing execution.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

JUNE 13, 2016

The good news is: If you use the new Smart Stats by VWO or Optimizely’s Stats Engine , the procedures to correct for an increasing probability of error for multiple test variants are applied automatically. In test 2 you change the Recommendation engine algorithm, such that you primarily show sale articles here. Why is that?

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Startup Professionals Musings

JULY 15, 2023

People tell me there may be over 8,000 dating sites with scientific matchmaking algorithms worldwide, but I couldn’t find one that focused on scientifically matching companies and people for business-to-business (B2B) relationships. There is still time for you to be the first eHarmony.com of the B2B crowd! Marty Zwilling

Partner 252

Partner B2B Matching Algorithm 252

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. 57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. (

SEM 113

SEM SEO PPC Marketing 113

Startup Professionals Musings

OCTOBER 25, 2020

People tell me there may be over 8,000 dating sites with scientific matchmaking algorithms worldwide, but I couldn’t find one that focused on scientifically matching companies and people for business-to-business (B2B) relationships. There is still time for you to be the first eHarmony.com of the B2B crowd! Marty Zwilling.

B2B 388

B2B Matching Partner Algorithm 388

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). If the number is too big (site on the right) it indicates an overexposure to search rankings and algorithm changes (not good at all). You can't just rely on search engines or spending money on campaigns. See how it looks. Go to the product pages. Go to the donation pages.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

AUGUST 16, 2016

It’s the #2 biggest search engine behind its parent company, Google. Facebook’s news feed algorithm loves native videos. While it might seem tough to find a practical reason to use something like Snapchat for B2B purposes, plenty of companies are. While you can use YouTube to host the videos on your site, I don’t recommend it.

Video 48

Video Metadata Social Media Hosting 48

VC Cafe

DECEMBER 5, 2011

Microsoft bought visual identification video search engine Videosurf , which developed a technology that locates video clips on the Internet. Evature’s web service is base on innovative Natural Language Processing algorithms, specifically designed for “travel language”, delivering a never before possible user experience.

Nebraska 99

Nebraska Silicon Valley Miami 99