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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

When you open a report in any digital analytics tool, like Google Analytics, almost all the reports you look at attribute full credit for the Conversion to the referrer associated with the last session where the conversion occurred.*. (*For Bing gets all the credit for that conversion in your Analytics reports.

Analytics 148
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Going Beyond Facial Recognition – Why The Future Of Security And Possibilities Lie In Video Analytics

YoungUpstarts

The possibilities of facial recognition have placed it at the forefront as both a security measure as a means of biometric identification, as well as a reliable means of gathering data for analytical purposes. We do believe, however, that better security and reliable insights have to be garnered through behavioural analytics.

Analytics 124
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Rusty Tweed Explores How Sustainability is Impacting the Construction Industry

The Startup Magazine

In California, regulators have forwarded a measure to have buildings achieve zero net energy consumption. For future success, real estate entities need to utilize predictive analytics to read old and new sustainability data. According to Moxiefuture , US buildings account for over 70% of the electricity consumed domestically.

Green 149
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Cybersecurity Skills Gap: Solutions to Fill the Talent Void

The Startup Magazine

California has the largest number of apprentices, with over 82,500, followed by Texas, Ohio, and Illinois. Whether it’s expertise in cloud security, data analytics, or threat intelligence, these programs tailor their offerings to meet the industry’s demands.

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A Framework for Web Analytics

www.jonsamsel.com

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login A Framework for Web Analytics On May 10, 2011, Heardable’s CEO, Jon Samsel, was asked to speak at the Jamba Juice Digital Marketing Summit in Emeryville, California. Guest speakers included reps from Google, Manatt, Twitter, Facebook and Heardable!

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Top 10 Emerging Marketplaces for Chemical Industry in 2022

ReadWriteStart

Knowde was established in 2017 in San Jose, California, by Ali Amin-Javaheri (caesium inc). Additionally, it provides trade financing, intelligence, analytics, and ERP integration. It’s not just “modernize the old world” but rather digitalize and accelerate the way buyers and sellers exchange information.

Germany 175
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Easy Steps To Jumpstart Your Career In Insurance

The Startup Magazine

Strong people skills, a desire to help others, and an analytical mind can make you well-suited for an insurance career. You might already have the talent and skills needed for embarking on a career in insurance without even knowing it. The insurance industry is -responsible for creating around 2.7 million jobs across the states.