SoCal CTO

OCTOBER 14, 2009

I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. Blogs also make it easy for new people to find those interesting conversation. In this era of “open source” everything, open conversations on blogs make a lot of sense. Cliff, remind me about your background?

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

Up and Running

AUGUST 7, 2019

They’re not even seeing seven full pages, as the last one cuts off roughly 30 items earlier than the rest. Ecommerce businesses of all sizes must find a way to demonstrate and provide value to the shopping audience. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

NOVEMBER 4, 2020

Freemium to paid conversion rates for SaaS businesses hover around the 2% mark on a good day. Now, there are many methods you can use to try and increase your conversion rate. Don’t ignore activation—or the rest doesn’t matter. But depending on your industry and your target audience, they can work. for freemium users.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Benchmarks for download-to-customer conversion rates are scarce. That’s a grim portrait, even if conversion rates for other lead magnets are multiples higher. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. Your existing keyword set will benefit from tighter audience focusing. Look at your account by Year, Quarter, and Month.

PPC 111

PPC Widget Campaign Technical Review 111

David Teten

JANUARY 11, 2020

These vectors work for a lot of celebrities, and for some businesspeople and politicians, but I’m uncomfortable with them and it will impede my ability to do the rest of my job. But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers.

Social Media 60

Social Media Technical Review Media Private Equity 60

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics. Conversion rates for our top Adwords are way up. The Conversion Funnel Survival Guide.

Analytics 134

Analytics Video Matching Conversion 134

Hearpreneur

MAY 18, 2022

Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. During this time I'd been traveling and having conversations with people who inspired me and who wanted to create some kind of positive change in the world. Photo Credit: Alice Ojeda.

Technical Review 141

Technical Review Entrepreneur Software Review Jordan 141

ReadWriteStart

JULY 23, 2021

If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin? So think about the moment that your audience might be online, the moments that they might check LinkedIn and might engage with your content. Write in a Conversational Rhythm and Tone.

Viral 216

Viral Algorithm Framework B2B 216

conversionxl.com

FEBRUARY 4, 2014

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Conversion rates for our top Adwords are way up.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

NOVEMBER 27, 2019

The rest of the story is familiar. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Might as well dream up one that amuses the target audience. After the games are played and the episodes released, reality constrains conversation. But few could wait to learn more.

Customer 108

Customer Differentiation West Virginia Campaign 108

Duct Tape Marketing

SEPTEMBER 30, 2022

5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55]

Marketing 75

Marketing Differentiation B2C PR 75

Hearpreneur

JANUARY 19, 2018

We’ve had a lot of challenges and scarcity in Detroit, but scarcity breeds innovation and now we can share our lessons learned with the rest of the world. A website perfectly optimised for mobile use and conversions is key. 17- Identify and reach out to our audience. Thanks to Jeanette Pierce, Detroit Experience Factory ! #5-

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

ConversionXL

JUNE 8, 2017

Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. In the rest of this article, I will share with you a basic process you can use to build upon. If you are in B2B, you’ve certainly heard of account-based marketing by now.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 27, 2019

The rest of the story is familiar. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Might as well dream up one that amuses the target audience. After the games are played and the episodes released, reality constrains conversation. But few could wait to learn more.

Customer 101

Customer Differentiation West Virginia Campaign 101

YoungUpstarts

DECEMBER 28, 2015

We pored through the rest of the report and checked in with Ryan Bonnici, marketing director at HubSpot Asia Pacific & Japan – who is an experienced digital marketing leader having held roles previously at Salesforce, ExactTarget, Microsoft and Qantas Airways – to explain some of the findings.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Define your target audience. Identify their biggest pain points.

Product 97

Product Audience Social Media Sales 97

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Making sure your offer is well communicated, and maybe targeted to different audiences. How is Optimization Different for SaaS?

Conversion 48

Conversion Churn Rate Retention Metrics 48

Eric Friedman

OCTOBER 26, 2018

Inspired by this tweet, and the rabbit hole of conversations surrounding it, I was motivated to share some thoughts on the similar look and feel of B2B startups. . B2B is finally investing in brand, but missing the mark on differentiation. Building out a consumer facing part of a B2B site can be resource intensive.

B2B 60

B2B Design Differentiation Portfolio 60

Up and Running

OCTOBER 21, 2014

While our data does apply to a US audience, the reasons for starting a business really aren’t going to be that different, whether you’re in Canada or South Africa. The rest is just going to build off of this step. For B2B companies: Branding Business. Why you can run a business and why you should run a business.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

YoungUpstarts

FEBRUARY 23, 2015

Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them. Details of each step above are covered throughout the rest of the book. Online Audiences and Marketing Messages. Ads should be targeted to specific audiences.

Social Media 100

Social Media Campaign SEO B2C 100

Brandanew

OCTOBER 6, 2015

You need to create or curate content keeping audience needs central. This does take some effort initially but once you set up a formula, the rest should be very easy. However, if you are a B2B business looking to win clients and sell products, mere traffic will tell you nothing. Choose the right tools.

Social Media 100

Social Media Media Analytics Social Network 100

Occam's Razor

JANUARY 6, 2010

24% of the content covers what any visitor might want, rest is the company shouting at you (in many annoying ways). Set out the tasks, identify your audience, test happens, you watch the video and read comments, you cry, you fix things, you become rich. Use the Ad Planner to hone into the exact sites where you can find your audiences.

Analytics 99

Analytics Web Campaign PPC 99

Duct Tape Marketing

NOVEMBER 23, 2016

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Duct Tape Marketing

NOVEMBER 1, 2017

And he is going to carry the torch the rest of the way. And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. That’s great. We create four, five.

Cost 37

Cost Marketing Audience Media 37

mashable.com

OCTOBER 5, 2012

Before you can even finish your pitch, people are already making judgments of your company, and bad names can be a real distraction to important conversations. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Trending Stories.

Naming 84

Naming Startup Social Media RSS 84

ConversionXL

JUNE 23, 2019

Even if you sell B2B products , there’s always a person with a name and an identity reading your copy and making decisions. ” Read your copy, and if you spot a sentence you wouldn’t use in a conversation with your friend, change it. Your sales copy will be much better if you write it with a specific person in mind.

Sales 110

Sales B2B Social Media Naming 110

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6%

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need. Ask: What resonates with the target audience?

Equity 94

Equity Marketing Social Media Software Review 94

Duct Tape Marketing

JUNE 16, 2017

In this article, I’ll outline 3 approaches to creating content and generating ideas that your audience will actually want. It’s proven to engage with audiences and showcase your brand personality in an authentic manner. Show your audience (attendees or otherwise) what happens behind the scenes. High-quality video content.

South Africa 55

South Africa Audience Video Africa 55

Duct Tape Marketing

MAY 15, 2017

So let’s start, I actually found you a blog post that you wrote about chat bots and that’s really what I was — myself I was thinking what I wanted — I needed to learn more about this, I want to get my audience [00:02:18] about this and boom there was your article, so that’s why we’re talking today.

Marketing 36

Marketing Artificial Inteligence Analytics Lead Generation 36

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. via B2B Marketing Alliance ]. The reviews prove it.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. So much better than # of attendees.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 29, 2016

So what the authors really mean here is ‘customer-centric’ What kills conversions is being too self-centered about your company and features. As the authors write , “this stimulus explains why 100 percent of your message as a seller should focus on your audience, not on you. People care more about what you can do for them.

B2B 48

B2B Framework Audience Advertising 48

Software By Rob

OCTOBER 14, 2010

Your conversion rate should land between 5 and 40% depending on how long you’ve been collecting emails, the interest level of the prospects, and how compelling you make your offer. My most recent use of this approach, for my book , yielded a conversion rate of unique visitors to emails of just under 50%. Elapsed time: 2 hours.

Software Review 77

Software Review Marketing Technical Review Software 77

Up and Running

JULY 2, 2014

I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. Conversational titles and copy. Key to blogging is the use of clear, conversational language. If you hope to compete in this crazy world, you have to better than the rest. Make their lives easier.

Audience 77

Audience B2C Sales Web 77