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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences.

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Elizabeth Suarez Explains Current Issues That Entrepreneurs Face

The Startup Magazine

Here are some of the biggest problems modern-day entrepreneurs face, according to expert Elizabeth Suarez in West Palm Beach, Florida. By honing in on your target audience, you can increase your chances of making meaningful connections with customers, resulting in long-term brand loyalty.

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30 Entrepreneurs Explain How Technology is Impacting Their Business Today

Hearpreneur

Most of our employees are also remote workers who have never set foot in Florida. As a successful travel site, blog, and social media presence, technology has made it extremely easy for us to discover and establish relationships with potential writers and contributors, never mind, advertisers, from all over the globe.

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4 Essential Elements Of An Effective Video Marketing Strategy

YoungUpstarts

With all the resources we have today, pretty much any company can have a great video marketing strategy that will allow them to get more visibility and gain the valuable attention of their core audience. If you live in South Florida, for instance, you could consider a marketing video production Miami team.

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3 Keys To Ensuring Your Next Customers Can Find You

YoungUpstarts

But your audience doesn’t know that, and convincing them you’re not like the hundreds of doppelgängers around you is the real challenge. Because of the competition in every industry, it’s easy to start targeting your audience immediately. It tells customers what you stand for, who your audience is, and how you communicate to them.

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25 Entrepreneurs Explain Their Major Accomplishments in 2019

Hearpreneur

Thirdly, we invested in marketing automation, Apps, and artificial intelligence tools for lead management, nurturing, social media, and other functions. Too often as entrepreneurs, we are beholden to our original solution, our first ideal audience or the initial use-case we imagined. Photo Credit: Adam Rossow.

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3 Things You Should Definitely Do If You Want Your Business To Grow

YoungUpstarts

Don’t neglect social media advertising. Social media is a powerful and achievable way to take advantage of your target audience’s patterns online. Then allocate part of your budget for social media advertising and build some effective campaigns to put on these platforms. Hire an agency that excels in digital marketing.