View from Seed

OCTOBER 11, 2022

I’ve spent over a decade investing in consumer and B2B companies that do things like expand access to reproductive care and childcare , support the circular economy , enable more seamless payments for small businesses and individuals, rethink mindfulness for the modern world , and champion learners from the classroom to the metaverse.

North America 156

North America San Francisco Cap Table Cofounder 156

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. That's true in like the B2B space. Key Takeaway: You say your company is amazing. But why should your customers believe you? That's the corroboration.

Marketing 77

Marketing Audience B2B Framework 77

YoungUpstarts

FEBRUARY 27, 2012

We’ve found some of the best minds in personal branding, B2B branding, corporate branding, and even career branding on Twitter, and we hope you’ll check them out. Read on to find 25 incredible people, listed in no particular order, that are full of news, knowledge, and resources that can help you make the most of the brands you represent.

Social Media 220

Social Media B2B PR Media 220

Version One Ventures

JANUARY 4, 2017

Top Hat added Nick Stein as its first CMO , while Outreach had three high-profile hirings : former LinkedIn exec Sarah Imbach joined the board of directors; former T-Mobile VP Matt Millen joined as Senior VP of Revenue Operations, and former Salesforce exec Katie Doyle was hired as VP of Marketing. Growing your B2B marketplace.

Seattle 128

Seattle Portfolio Seed Stage Canada 128

ConversionXL

FEBRUARY 26, 2014

24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales. 7pm Eastern is the highest spike for New York (1900 hours), and 7pm Pacific is the highest spike for California.

PPC 111

PPC Widget Campaign Technical Review 111

Rob Go

SEPTEMBER 4, 2018

In two cases, these businesses were doing significant early revenue ($500K/month+), so could be considered “post-seed”, although both of these companies had not raised significant institutional capital before we led their rounds. Of the last 15 investments we’ve made, 8 have been pre-product or pre-seed style rounds.

North America 36

North America Seed Stage Early Stage Lead Investor 36

The Next Web

JUNE 20, 2013

Miller did, however, note that Cornerstone had to adapt to hiring based on potential, rather than experience, because it was hard to find candidates with B2B software experience in LA. Miller detailed a series of crises that took place at Cornerstone roughly every $3 million in revenue.

Cloud 118

Cloud Southern California Los Angeles New York City 118

Startup Lessons Learned

DECEMBER 28, 2009

Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" I would posit that those same people have never been on the receiving end of a phone call from a sixteen-year-old girl complaining that your new release ruined their birthday party.

Continuous Deployment 122

Continuous Deployment San Francisco Lean Metrics 122

ConversionXL

JANUARY 29, 2016

Here are some stats: With their regular ad spend being quite high, their retargeting added an additional 15% in revenue. Let’s take a look at a B2B retargeting example. Selling more than 17 million bags since 1998, eBags knew they had huge retargeting potential, but what they did with their data was pretty creative.

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. It is not hard to pick New Subscriptions.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JUNE 23, 2019

Your website is often the first point of contact for customers, responsible for first impressions and, of course, revenue. If The New York Times or TechCrunch has written about you, link to those stories. Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. Show prices.

Reputation 132

Reputation Caching Design Community 132

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. In other words, it boosts revenue by delivering the right information to the right people at the right time so that they can make confident decisions. ROI on marketing-sourced revenue. Deciding between LBM and ABM.

Demand 91

Demand Lead Generation PPC Leadership 91

Rob Go

JANUARY 7, 2013

Actually, growth equity firms I find are best at this, because they have very specific financial criteria that they look for, such as ranges for revenue, ebitda, growth, etc. Geography: 20 / 25 investments are based in the Boston and New York areas. Live Product, Pre Revenue: 6 1/2. Live Product, Pre Revenue: 6 1/2.

Portfolio 49

Portfolio Seed Stage Cofounder B2B 49

ConversionXL

NOVEMBER 29, 2018

Freemium and free-trial signups have one thing in common: Neither generates revenue. Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Still, which product-led strategy—on average—converts better: freemium or free trial? Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

searchengineland.com

MAY 30, 2012

News & Features. B2B Search Marketing. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. This can also take the form of, “In the New York times article last week about Urbanspoon…”. PRO Guides. Search Week Newsletter. Search Month Newsletter.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Here are a few things that are different with b2b.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

FEBRUARY 2, 2023

This is where he is getting his revenue. I saw this headline in the New York Times that said the loneliest generation talking about our children and our teenagers and the pandemic didn't cause this. He's gone all in on this community. And this is one of the reasons I wrote the book. So it's very inspirational.

Community 81

Community Marketing Audience Networking 81

Duct Tape Marketing

NOVEMBER 1, 2017

We believe instead of setting up your marketing organization for interruption, like it’s basically been set up for the last 50 years, what if we set it up around groups of audiences that we get really close to, we build loyal and trusted relationships with, and we don’t just create one revenue stream. We create four, five.

Cost 36

Cost Marketing Audience Media 36

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. B2B Publishing. Mix of B2B and Consumer Pubilshing. New Hampshire. New Jersey.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

FEBRUARY 3, 2017

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Carefully analyze your customer and revenue data. Here are some questions to ask yourself… Do you know the value of a new customer? B2B Affiliate Programs Look a Little Different.

Affiliate 48

Affiliate Programming Marketing PPC 48

abovethecrowd.com

FEBRUARY 27, 2019

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In November of this year, the company announced that it had achieved “substantially” more than $1B in revenue in the third quarter. billion of GSV (gross services revenue) across 2.0

Internet 88

Internet Matching Vertical Hosting 88

Duct Tape Marketing

DECEMBER 1, 2022

Then I want to talk to you about adding a new revenue stream to your business that will completely change how you work with clients. Because so often John, like the bar is super low, especially in the B2B space, at the B2B forum, at the marketing process, B2B forum, a couple of weeks ago, I, I shared this, this exact problem.

Charlotte 86

Charlotte Audience Technical Review Chicago 86

ConversionXL

JUNE 13, 2016

Shopping Cart Values / Revenue Per Visitor. Revenue per visitor is another common eCommere KPI, and it’s especially important with certain hypotheses. Recommendations for complementary products ( cross-sell ), for example, result in an incentive to buy matching jeans together with the new top at the same time.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

crowdSPRING Blog

AUGUST 29, 2018

In fact, a study by Small Business Trends found that 70% of the surveyed B2B websites lacked an effective call to action. Poundstone wrote about how a New York restaurant, Balthazar’s, used framing on their menu to influence people. How can you leverage framing to increase revenues? Via SmallBizTrends.

Sales 56

Sales Marketing Software Review Design 56

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Yeah, But Does More Emotion Work For B2B? Why would a B2B customer value their emotions more? image source.

Sales 126

Sales B2B Campaign Video 126

Designmantic Blog

MARCH 6, 2018

It is apparent that the United States has the highest performing entrepreneurship, but what is truly amazing is how women contribute the biggest growth in revenue, employment and financial efficiency. She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Bonus: If you want another example of a great top-tier store that does digital really well, check out Barneys New York. Don't you love happy customers and big revenues? I love the social nature of sharing playlists.

Web 164

Web Design Marketing Security 164

online.wsj.com

SEPTEMBER 23, 2012

Loading… New York. If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Business Services (B2B). New Hampshire. New Jersey.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

mashable.com

NOVEMBER 4, 2010

However, they should be mindful as the brand and revenues grow, free optimization tools can have a negative impact on Total Cost of Ownership. Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Facebook Wins Another Patent for Its. Million Diners.

Developer 73

Developer Software Review PHP Social Media 73

Duct Tape Marketing

AUGUST 29, 2013

Increase Sales / Revenue by entering the consumer’s decision process. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. So what type of content should the B2B content marketer be producing? Become a thought leader.

Demand 64

Demand Tampa Marketing B2B 64

Occam's Razor

JANUARY 9, 2012

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 140

Marketing Analytics Web Channel 140

YoungUpstarts

MAY 13, 2015

While New York is influenced by Wall Street’s high-powered deal-making, business in San Francisco tends to have a more relaxed feel with an emphasis on relationships. While both cities are rich with sales people, talent and opportunities, companies hunting for talent in New York and San Francisco cannot follow the same strategy.

Silicon Valley 100

Silicon Valley San Francisco New York City Hiring 100

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Most of them are chasing increased conversion rates and revenue… Image Source. For the New York keyword, Secret Escapes saw… A 24.4% Most visited type of sale. For example, all inclusive.

B2C 70

B2C Search Internet Mobile 70

Occam's Razor

DECEMBER 8, 2017

If you were watching the Oakland Raiders beating the hapless New York Giants (so sad about Eli) this past Sunday, you surely saw a scene like this one: Quarterback Geno Smith using his Microsoft Surface tablet to figure out how he added two more fumbles to this career total of 43. Perhaps some kind of B2B sales.

Global 121

Global Metrics Artificial Inteligence Oakland 121

Brandanew

APRIL 22, 2016

Taboola was founded in 2007 in New York City, and has been competing with Outbrain head-to-head almost from day one. The platform’s claim is that their publishers make the highest RPMs (Revenue-per-Thousand-Impressions) through their platforms, as compared to competitors. LinkedIn Ads.

Advertising 100

Advertising Distribution Marketing New York City 100

Cracking the Code

MARCH 28, 2022

The first time I met Matan, Melio's co-founder and CEO, he told me that his mission was simple: he wanted to “help small business stay in business” by making B2B payments fast, simple and flexible. And then you realised that there was a gap for B2B. Tell me a bit more about the things you did to understand how small businesses work.

B2B 62

B2B Cofounder Small Business 62

Occam's Razor

NOVEMBER 18, 2014

The work of the New York Times team inspired me it to do some predictive modeling for inaction in our world of digital marketing. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. What do you think?

Analytics 143

Analytics Sierra Leone Channel Conversion 143