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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 80
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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

From auditing tools to inventory management, there’s a million and one ways that mobile technology can help you get a better handle on branding without a dedicated team of marketers. Instead of downloading all the million-and-one apps that look promising on the App Store or Google Play, first think about what you’re trying to accomplish.

Mobile 100
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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Download the MarTech podcast wherever you get your podcast. Are B2B communities B2C? And then of course you're managing a team and that still takes time. More About Jenny Weigle: Her consulting practice — Jenny.community. Like this show?

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

On Twitter , it’s laid back to suit the B2C, creative audience segment. There are two reasons to dig into how others in your niche manage their social media: Find out what they’re doing well to improve your social content marketing Find out what they’re not doing that you can do to stand out. But social media is driven by trends.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Employees and managers. Optimizing Your Content. Conclusion.

B2B 48
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Best and Worst Practices (Plus FAQs) for Layoffs

OnlyOnce

Sure, you don’t want someone to be able to download a whole list of contacts from HubSpot. In a B2C organization, you’re likely either going to do something public like a short, empathetic blog post, or nothing at all. Don’t hire security guards or bring boxes into the office before breaking the news.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Content management, sharing and tracking: Allow teams to manage, share and track engagement on their content (documents, videos, webpages, images etc.) Lead intelligence: Use them to setup, prioritize and manage meetings. number of downloads. cost per download. Types of sales enablement tools. conversion rate.

B2B 48