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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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Agam Berry’s Six Startup Tips For Aspiring Indian Entrepreneurs

YoungUpstarts

Keep track of all your operational costs. As a new business, everything costs money even if it is seemingly free. Social media profiles are easy and free to establish but will cost you your time and money to promote yourself to the masses. Direct marketing. Establish business credit if you need the funds.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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How To Make Digital Marketing Excel For Your Startup

Startup Professionals Musings

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. A most valuable tool is WordPress or TypePad for blogging. Then continue to measure and learn what works, at what cost.

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Debating the Tech Bubble with Steve Blank: Part I

Ben's Blog

Firstly, the cost of running an internet application has fallen 100-fold. The cost of running that same application today in Amazon’s cloud costs about $1,500 per month. The cost of running that same application today in Amazon’s cloud costs about $1,500 per month. Today, there are over 2.1