David Teten

JANUARY 9, 2018

He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. – Execution.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Duct Tape Marketing

OCTOBER 5, 2017

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. First of all, so many other people are doing the exact same thing, so there’s no meaningful differentiation. Market vertical would be what you said, dentists.

Vertical 46

Vertical Java Software Developers Software Development 46

ConversionXL

APRIL 30, 2019

Differentiate your website (and your company) with your design. Too often, companies in the same vertical adopt a “me-too” approach in their design aesthetic. navigation is difficult to use), and close to 60% noted “hidden costs” (i.e. shipping costs) as the primary reason they left without pa ying.

Design 132

Design eCommerce Search Chile 132

Both Sides of the Table

DECEMBER 26, 2010

which features do you believe your customers care about and where you’re try to differentiate? One of the most common ways to present the competition slide is to show your company stacked against your main competitors, who will be plotted in vertical columns against each other.

Hockey Stick 313

Hockey Stick Differentiation AJAX Vertical 313

ConversionXL

APRIL 18, 2019

SERPs with a high cost-per-click (data those tools also return) suggest a bottom-of-funnel or transactional query. That context can help sites rank in a vertical like recipes, where search engines can’t differentiate a good chocolate chip cookie from a life-changing one. Design pages to satisfy active intent first.

Search 126

Search Aggregator New York SEO 126

ConversionXL

JANUARY 16, 2014

In another study, Granify, a CRO software company, conducted a real time behavior analysis of 20+ million visitors over 5 different verticals and also found that “lower prices” was not as pervasive as we may have believed. Shipping Costs. Social Proof. Return Policy. Financing Options. Customer Education. Wait a second?!

Software Review 117

Software Review Social Media Vertical Algorithm 117

Steve Blank

APRIL 10, 2009

I love the way you differentiate. Reply Lots of low cost experiments « Open Ambition , on April 22, 2009 at 8:58 am Said: [.] Would you be interested in guest posting? Jacob Webb Everyday Entrepreneurship [link] Reply Keenan , on April 20, 2009 at 2:12 pm Said: Steve, Your Hueristics are at the core.

Silicon Valley 300

Silicon Valley RSS Startup Agile 300

Steve Blank

MARCH 25, 2009

Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Therefore, no, we weren’t really equipped to be the low cost provider. Was SuperMac attempting to introduce radically new products and create a new market ? No, not really. And we lost money when we did so.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

Duct Tape Marketing

MAY 25, 2023

But there are certain ways in which the digital age is having maybe differential impacts than what we've seen in the past. It has ways that fundamentally changes the operations and the ways you deliver value and creating opportunities to both increase value and simultaneously lower costs through various kind of efficiency opportunities.

ChatGPT 70

ChatGPT Technical Review Generative AI Technology 70

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Even if this costs more than 2 years of in-house assembly, it’s still worth it, due to accelerating revenue growth due to up-sales and market-differentiation. To get there, Atlassian has to go beyond its traditional market of developer teams and branch out into other verticals.”

Balance Sheet 242

Balance Sheet Vertical Acquisition Revenue 242

Steve Blank

SEPTEMBER 7, 2009

The Startup Death Spiral: The Cost of Getting Product Launch Wrong By the time of first customer ship, if a startup does not understand its market and customers, failure unfolds in a stylized ritual, almost like a Japanese Noh play. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

Mucker Lab

DECEMBER 2, 2015

Most brilliant “Internet of Things” ideas are quicksand for capital unless you have the branding, vertical integration and customer lock-in that Apple achieved. For the first time, entrepreneurs could build consumer services AND distribute them at scale with almost no physical middle men and inventory costs.

Vertical 60

Vertical Widget Distribution China 60

Austin Startup

APRIL 25, 2017

I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. While not all of our investments will pay off in the long run, we are willing to take these risks in an attempt to create the best and most differentiated products in the market.” I think AR is that big, it’s huge.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

JUNE 5, 2014

For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Figure, back in 2011 the Speciality Coffee Association of America found that the average 16 oz cup of coffee costs around $1.17

Retention 115

Retention Customer Developer Programming 115

The Startup Magazine

SEPTEMBER 10, 2019

Most financial valuation formulas value an asset by discounting the asset using the cost of capital (interest rate) to the present day. This differential is often referred to as “Goodwill” and it is an idea plays out a lot in the software market. The concept of asset valuation may seem counterintuitive, but it is an important idea.

Founder 117

Founder Valuation Dividend Startup 117

ConversionXL

JUNE 5, 2014

For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Figure, back in 2011 the Speciality Coffee Association of America found that the average 16 oz cup of coffee costs around $1.17

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Figure, back in 2011 the Speciality Coffee Association of America found that the average 16 oz cup of coffee costs around $1.17

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. Figure, back in 2011 the Speciality Coffee Association of America found that the average 16 oz cup of coffee costs around $1.17

Retention 98

Retention Customer Developer Programming 98

The Next Web

NOVEMBER 26, 2013

Cost efficient. Live chat is cost efficient because it often increases the average order value of customer purchases since many of these customers are getting helpful advice and insights on what to shop for matched with their interests, as well as answers to any product questions they might have. Stand out amongst competitors.

Vertical 151

Vertical Social Media Programming Matching 151

The Startup Magazine

JUNE 26, 2018

Depending on your vertical, total cost of business name change can run into millions of dollars like the attempt to change UTA to TDU. This would likely necessitate business name change with its associated rebranding costs. Differentiation in this case is key. Source: Pixabay.

Naming 70

Naming eCommerce Startup Database 70

ReadWriteStart

JANUARY 20, 2011

and e-commerce businesses, so I would love to work with Kelly to help her figure out the various nuances of building a successful e-commerce business, especially one that differentiates on personalization. However, I'd like to see a more focused, vertical specific go-to-market strategy in Udemy.

Entrepreneur 114

Entrepreneur Silicon Valley Vertical Massachusetts 114

Austin Startup

JULY 5, 2017

Rather, Tesla will be a full stack, vertically integrated clean energy company. Once you can call a self-driving Uber/Lyft, the cost of transportation will fall ~75% (current driver take-rate), and probably 85–90% in the long run as cars are re-engineered to be designed as taxis first. This is pretty astonishing. Scale, scale, scale.

Nevada 66

Nevada Global eCommerce Engineer 66

Venture Chronicles

MARCH 28, 2018

You take an animal cell, feed it in a controlled environment, differentiate it, and put it in a bioreactor. Plenty is a well-financed company devoted to urban located vertical farms, a fantastic concept the ensures freshness while also drastically eliminating logistics and distribution costs from the food chain. Voila, meat.

Intellectual Property 28

Intellectual Property Marketing Vertical Differentiation 28

Start Up Blog

JANUARY 29, 2012

And it’s harder than ever to differentiate consumer goods. Advertising is becoming less cost effective as audience attention fragments. Dominant players like Walmart will continue to call the shots, and eat into suppliers business via backwards vertical integration. . • Consumers and are now connected and in control. •

Australia 93

Australia Distribution Asia Channel 93

Hippoland

MARCH 19, 2017

One of the biggest components of this is differentiating your product / your company from others. Differentiation is very difficult — there are so many entrepreneurs who are doing something similar to you and also so many alternatives that achieve the same results as your product / solution. This, in itself, may be a small number.

Differentiation 48

Differentiation Lead Generation Algorithm Search 48

ConversionXL

FEBRUARY 3, 2022

Though Dollar Shave Club’s organic strategy appears to be growing their following, there is an opportunity to improve by differentiating content across social channels. One of Qless’s core verticals is the retail industry. How can you reduce the cost of testing and optimization? Image source.

Framework 102

Framework Marketing Acquisition Retention 102

Software By Rob

AUGUST 11, 2009

The Differentiators The areas that kill the most time when consuming open source software are: Installation process Documentation Support Usability I’m sure we can all point out a handful of open source projects that have decent documentation and decent usability. The adapter cost less than a heavily-discounted anti-virus program. #18

Open Source 62

Open Source Software Review Non-Compete Software 62

ConversionXL

NOVEMBER 28, 2022

Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new. According to JungleTopp , TikTok ads generate 155% more clicks and have a cost-per-impression (CPM) of around five times lower than Facebook and Instagram.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

OCTOBER 25, 2018

As you get closer to saturating a channel, Tunguz argues , the costs also go up: You exhaust keyword targets for quick-win blog posts and now wait months for organic visibility; or, expanding your LinkedIn Ad audience invites competition from richly backed competitors. Or AdBlock adoption kills off your highest converting forms?

Demand 132

Demand Vertical Campaign Channel 132

abovethecrowd.com

FEBRUARY 27, 2019

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay.

Internet 88

Internet Matching Vertical Hosting 88

YoungUpstarts

MAY 6, 2014

Innovation is a function of sticking with and executing on ideas— whether new or old — that don’t conform to the status quo, which results in turning an idea into something tangible, useful, and differentiated. Since then, it’s been almost vertical. We need to listen non-critically to ideas.

Leadership 169

Leadership Employee Community Non-Compete 169

abovethecrowd.com

APRIL 17, 2013

eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ). A sustainable platform or marketplace is one where the value of being in the network clearly outshines the transactional costs charged for being in the network.

Europe 101

Europe Social Network Technical Review IPO 101

crowdSPRING Blog

DECEMBER 13, 2018

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Google’s USP might be in the way they connect people with information, whereas Amazon’s might be providing whatever product you need quickly, efficiently, and at as low a cost as possible.

Marketing 162

Marketing Charlotte Naming Design 162

Duct Tape Marketing

NOVEMBER 19, 2019

Because again, that’s a differentiated small town is their individual small businesses. And so, we always tell small business, compete on what you can be differentiated around. But also diversity of the kind of category or vertical of business. John Jantsch: So, my father was a manufacturer’s representative.

Small Business 41

Small Business Community Arkansas Non-Compete 41

Steve Blank

SEPTEMBER 10, 2009

The VP of Marketing looked at all the other PDAs on the market and differentiated Handspring’s product by emphasizing its superior expandability and performance. The VP of Sales swallowed hard and turned to the VP of Marketing and said, “I need you to take end user demand away from our competitors and drive it into our sales channel.”

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Version One Ventures

APRIL 17, 2019

I think this is an important discussion to have and I am trying to develop a framework to differentiate between the different terms. In every single one of these areas, the marketplace has to trade off the effect of a better buyer experience with the downside of additional costs / complexity. The RealReal).

Management 166

Management Vertical Differentiation Framework 166