reidhoffman.org

NOVEMBER 12, 2013

. × At Greylock , my partners and I are driven by one guiding mission: always help entrepreneurs. It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or whether we’re casually meeting for the first time. Entrepreneurs often ask me for help with their pitch decks.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Networking 234

Networking Customer Entrepreneur Social Network 234

abovethecrowd.com

JUNE 2, 2021

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. Customers have shown again and again that they really love free stuff. You know what customers like more than free stuff?

IPO 82

IPO Customer Matching Silicon Valley 82

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 228

Social Media Media Customer Viral 228

Hippoland

MARCH 19, 2017

One of the biggest components of this is differentiating your product / your company from others. Differentiation is very difficult — there are so many entrepreneurs who are doing something similar to you and also so many alternatives that achieve the same results as your product / solution. And, that’s ok.

Differentiation 48

Differentiation Lead Generation Algorithm Search 48

crowdSPRING Blog

MARCH 16, 2012

Competitive Differentiation that Matters – [link] 7 Rules for Bootstrapping a Business – [link]. Repeat after me: business is always about the customer – [link]. Women (Entrepreneurs) Who Go Their Own Way – [link]. Competitive Differentiation that Matters – [link]. – [link].

Social Media 94

Social Media Small Business Design Media 94

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

mashable.com

JUNE 11, 2013

Lucky for you, time-strapped entrepreneur, weve gathered some tips from the pros to help you avoid some of the most common, game-ending mistakes committed by young startups. Your first product will likely be just a little bit ugly, and thats okay — its part of getting to market quickly and testing your idea in front of live customers.

Cofounder 111

Cofounder Technical Review Startup Software Review 111

Startup Professionals Musings

FEBRUARY 1, 2019

Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities. The right strategy for branding these days is to create a most memorable total customer experience for customers, rather than a focus on hyping the product and the company name.

Differentiation 184

Differentiation Social Media Analytics Viral 184

Version One Ventures

OCTOBER 18, 2012

Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing. However, now individual employees get the ball rolling by using a product.

IP 163

IP Technical Review B2C Social Network 163

Duct Tape Marketing

DECEMBER 15, 2022

17:21] When you talk about gatherings sometimes people just jump to big trade shows or events – but bringing your customers together for lunch could be a really simple way to gather, right? [20:02] Do you feel like you know what differentiates your business from every other business out there? You wanna feel cool. For to what end?

Community 82

Community Framework Advisory Board Viral 82

Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Customer 229

Customer Startup Networking Viral 229

Mike Michalowicz

JUNE 23, 2023

Without further adieu, here’s your list – from me to you: Business Planning and Strategy: The Lean Startup by Eric Ries – How to build a business using an iterative and customer-focused approach. Good to Great by Jim Collins – The factors that differentiate great companies from their competitors.

Artificial Inteligence 78

Artificial Inteligence Leadership Viral PR 78

ConversionXL

NOVEMBER 25, 2020

Typically, people who are going to watch these videos are already customers or at the very bottom of the funnel. It’s a great way to bring value to your customers, but you’re missing out on the leverage that YouTube provides. Our top-of-funnel strategy is to create content that will engage with the most potential customers.

Channel 129

Channel Metrics Algorithm Video 129

Startup Professionals Musings

MAY 14, 2012

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Target market. Sales/Marketing.

Business Model 242

Business Model Distribution Viral Green 242

Austin Startup

APRIL 26, 2020

Second, when Brant and I founded Bazaarvoice there were only three retailers in the US with customer reviews. And if you are an entrepreneur in search of a business idea, search for businesses that are in huge markets that are dependent on bad profits. I was a Blockbuster customer for many years. it was amazingly prescient.

Technical Review 62

Technical Review Campaign Video Naming 62

Up and Running

MAY 23, 2016

To give you a better idea of what entrepreneurs in this industry are thinking about during each phase of the startup process, I interviewed SaaS entrepreneurs from all over the world, including our own COO Noah Parsons. Also, make a bullet list of the marketing activities that will drive customers to your door.

Software Review 74

Software Review Software Delaware Forecast 74

crowdSPRING Blog

MAY 17, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. Improve your customer’s own lives or businesses? differentiation (can people tell it apart from other offerings?); Solve a problem?

Marketing 84

Marketing Startup Viral Small Business 84

Startup Professionals Musings

JANUARY 29, 2011

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Target market. Sales/Marketing.

Business Model 246

Business Model Distribution Viral Green 246

The Next Web

MAY 5, 2013

On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Thus the term growth hacking.

Marketing 165

Marketing Viral SEO Analytics 165

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). Jason: get into customer development and it’s a big waste.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

ReadWriteStart

JUNE 29, 2012

Now that it’s easier, faster and cheaper to launch a Web business than ever before, entrepreneurs are under increasing pressure to differentiate. This means looking at the competition and cataloging what all of the existing Web startups have in common, so you can find ways to differentiate. Create a Blue Ocean Strategy.

Differentiation 153

Differentiation LLC Audience Viral 153

crowdSPRING Blog

FEBRUARY 7, 2011

Some months back I wrote a post about how, as entrepreneurs, we have much to learn from our kids. Dogs are not shy about getting excited about the things they care about, and entrepreneurs can learn from this. Entrepreneurs should learn to show the same loyalty to their team, to their investors, and to their customers.

Entrepreneur 134

Entrepreneur Viral Differentiation Small Business 134

crowdSPRING Blog

FEBRUARY 28, 2011

Entrepreneurs should learn to show the same loyalty to their team, to their investors, and to their customers. they know how to write (a critical differentiator when choosing between two otherwise qualified applicants), 2. 5 great viral marketing campaigns (and what small businesses can learn from them!). Photo: hmcadams.

Hiring 99

Hiring Employee Harvest Salary 99

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Be Generous.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g. billion dollars.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K It is simply getting customers. And by the transitive property, anything that gets customers is marketing. […] Welcome to growth hacking. 6 Growth Hack Techniques You Can Try Today by Entrepreneur.

Retention 48

Retention Metrics Acquisition Conversion 48

Both Sides of the Table

DECEMBER 5, 2010

If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. might have been a lot less differentiated. It was obviously a scheme set up by young entrepreneurs to line their pockets and some big-company executives who didn’t understand innovation.

Social Network 318

Social Network Networking Internet Technical Review 318

Brandanew

APRIL 15, 2016

It is an essential ingredient that differentiates your online brand from a crowd of clones, results in 55% higher website traffic , and 97% more inbound links. once said: “The aim of marketing is to know and understand the customer so well [that] the product or service fits him and sells itself”. Not too shabby, right? Her hobbies?

Marketing 100

Marketing B2C Social Media Germany 100

Both Sides of the Table

JULY 10, 2011

Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. This turns out to be one of the real differentiators for Twitter. In the industry they call this the “viral coefficient.”.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. It’s not about you, it’s about your customers. At Fab we have been focused from day 1 on making our customers smile.

Technical Review 108

Technical Review Technology Software Review Valuation 108

YoungUpstarts

AUGUST 3, 2016

I bet you never thought peaches could go viral. The local business used Facebook ads to help their small, pop-up peach stand go viral, experiencing a 2.3x resulting in new customers waiting in long lines when the pop-up shop appeared in their neighborhood. Ready to showcase your local business to your precise target customers?

Campaign 100

Campaign Advertising Viral Georgia 100

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. The company, known for viral social content, is predicted to bring in $100 million in revenue in 2014 from native advertising on 150 million unique visitors a month, according to a 2013 Forbes article.

Advertising 139

Advertising San Francisco New York Viral 139

crowdSPRING Blog

AUGUST 14, 2011

I discussed the importance of defining a frame of reference, leveraging points of parity, and articulating your brand’s points of differentiation. Care about what your customers care about. Listen to customers, research the competitive landscape, and build or enhance products that consumers want. Photo: Nelson Minar.

Small Business 96

Small Business Intellectual Property Differentiation Startup 96

crowdSPRING Blog

JULY 13, 2016

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. and helps connect the brand to its customers. Product name)(statement of primary differentiation). They differentiate the brand. million books.

Marketing 48

Marketing Startup Differentiation Naming 48

Duct Tape Marketing

MARCH 8, 2018

Now they’re all there already, so you’ve got to do something that differentiates yourself from the crowd for it to actually work. On one side, you need a content topic that is going to solve a problem that a customer has, right? I think the word customer to me is very important there. It was a big improvement.

North Dakota 56

North Dakota Email Campaign Video 56