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Widespread UK Business Sector Welcomes Government’s New “Industrial Strategy” White Paper

YoungUpstarts

Business groups in the UK gave a widely positive reception to the Government’s new industrial strategy white paper. Mike Cherry, chair of the Federation of Small Businesses, welcomed, in particular, the focus on improving technical skills, new physical and digital infrastructure and increased research and development spending.

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8 Tips for Writing White Papers (Hint: Don’t Call It a White Paper)

Duct Tape Marketing

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

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5 Tips To Build A First Website That Will Grow Your Business

YoungUpstarts

If you have a white paper or customer testimonial, feature it. What value will customers receive from doing business with your company? How is your solution different from competitors? Never lead with your technology—make a brief mention at most. Profiles of founders and advisors add credibility.

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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Explore municipal development resources. New business development specialists there can also provide good additional sources for the specific information you may need. Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts.

SBA 300
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Methods To Improve Your Website Content

YoungUpstarts

Expand on their content, make it more authoritative, or turn a short white paper into a list for easy digestibility. Of course you most certainly shouldn’t plagiarize; curation doesn’t entail this at all. Just use their content to give you ideas. Integrate Your Content with Social Media.

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Why Your Business Isn’t Immune To Online Threats

YoungUpstarts

According to a white paper by the International Data Corporation (IDC) , enterprises this year “will spend $491 billion because of malware associated with pirated software, which breaks out to $127 billion in dealing with security issues and $364 billion dealing with data breaches.”.

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Profound Beliefs

Steve Blank

Here’s how I learned why they were critical to successful customer development. You act as a tactical implementer as you add no insight/or value to product development. You’ll collect a laundry-list of customer feature requests and deliver them to product development, without any insight.