Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Version One Ventures

SEPTEMBER 17, 2013

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few?

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

Startup Professionals Musings

DECEMBER 2, 2022

A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. This segment should have specific demographics, and the means to buy your product. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business.

Business Model 256

Business Model Distribution Viral Green 256

Duct Tape Marketing

MAY 18, 2023

07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42] 21:34] How has AI impacted content production? Maybe explain kind of how you differentiate your content based on maybe where somebody is in a potential buying situation. What’s your editorial strategy? [07:00]

ChatGPT 90

ChatGPT Advertising Email Viral 90

Hearpreneur

SEPTEMBER 9, 2022

After former CEO Steve Jobs departed the business in 1985, Apple entered a ten-year downward spiral as competitors' lower-priced products notably Microsoft Windows, dominated the personal computer market. He speculated that upwardly mobile college graduates could be interested in a product or service that was superior to 7-11.

Entrepreneur 97

Entrepreneur Bankruptcy Southern California South Africa 97

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities.

Differentiation 184

Differentiation Social Media Analytics Viral 184

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s airtight product/market it. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] 6:53] What are a couple of examples of companies doing this really well? [8:44] Thanks for having me.

Community 79

Community Framework Advisory Board Viral 79

Brandanew

OCTOBER 14, 2016

A pro tip for any e-commerce business, in every product or product category for your enterprise, do a keyword search to identify the most popular Instagram hashtags that fit with your product lists or categories. Think of it as the digital world’s way of displaying products and services.

Community 100

Community Social Media Nashville Philippines 100

Duct Tape Marketing

SEPTEMBER 30, 2022

2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:48] 2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] Is that a product or is that just part of your own marketing?

Marketing 73

Marketing Differentiation B2C PR 73

Duct Tape Marketing

JANUARY 4, 2024

Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. Maybe explain how you differentiate your content based on maybe where somebody is in a potential buying situation. I also look at sort of the virality. John (06:53): Yeah.

Revenue 76

Revenue Advertising Email ChatGPT 76

David Teten

OCTOBER 3, 2013

And building a differentiating user experience starts with an outstanding designer or team of designers. Even if the code wasn’t actually used in production, the designer should be able to show examples of bringing a design to life through prototyping.

Design 114

Design Venture Capital Startup HTML 114

Version One Ventures

OCTOBER 18, 2012

Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. However, now individual employees get the ball rolling by using a product. “Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web.

IP 163

IP Technical Review B2C Social Network 163

ConversionXL

NOVEMBER 25, 2020

Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more. This content relates strictly to the products and services you provide, and have a very limited audience. The middle of the funnel is where people start to learn about your core values, brand mission, and products.

Channel 129

Channel Metrics Algorithm Video 129

Mike Michalowicz

JUNE 23, 2023

Good to Great by Jim Collins – The factors that differentiate great companies from their competitors. Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger – Why certain ideas or products go viral and how to apply these principles to your business. Blue Ocean Strategy by W.

Artificial Inteligence 78

Artificial Inteligence Leadership Viral PR 78

www.iubenda.com

OCTOBER 25, 2011

Dissection of a viral launch. Many of you asked, so I decided to write this blog post, dissecting the launch of iubenda and the viral system we invented. The product is still private, and only a couple hundred beta testers can use the product today. The viral system. « go to the main website. iubenda blog.

Viral 47

Viral Bootstrapping Email Web 47

Women Entrepreneurs Can

NOVEMBER 30, 2020

It’s the thing that differentiates you from others in the marketplace. Since ecommerce is a particularly fierce market, your branding position can be viral to your success. Without this differential, your carefully created brand identity will likely sink into obscurity. Try to inflate your brand differential.

eCommerce 52

eCommerce Differentiation Viral Audience 52

abovethecrowd.com

OCTOBER 17, 2013

Awareness of the service was clearly spreading virally through word of mouth. A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry. Company: Stitch Fix.

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Startup Professionals Musings

MAY 14, 2012

The most common failures are solutions looking for a problem, lack of a defined market, and giving away the product. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. This segment should have specific demographics, and the means to buy your product.

Business Model 242

Business Model Distribution Viral Green 242

Startup Professionals Musings

MARCH 8, 2012

Funny videos and worthless give-aways won’t make your website go “viral” these days. You need to give customers the tools to customize products, services, and content to suit their needs and interests, to engage them more deeply, add value, and differentiate your offering from competitors. Connect to it and win customers.

Networking 234

Networking Customer Entrepreneur Social Network 234

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. Which brings me back to my old friend (and yours, too, I hope) the four P’s&# Product. Does your product provide value?

Marketing 84

Marketing Startup Small Business Viral 84

Startup Professionals Musings

JANUARY 29, 2011

The most common failures are solutions looking for a problem, lack of a defined market, and giving away the product. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. This segment should have specific demographics, and the means to buy your product.

Business Model 246

Business Model Distribution Viral Green 246

Jeff Hilimire

JANUARY 11, 2012

Or the new viral. Nope.It’s the design of your product or service and specifically, the design of the experience that your customers have with every interaction they have with your company. Startups and new products are popping up daily. With all that chaos, the products that are designed the best are going to win.

Differentiation 57

Differentiation Viral Design Mobile 57

Startup Professionals Musings

JANUARY 3, 2011

Funny videos and worthless give-aways won’t make your website go “viral” these days. You need to give customers the tools to customize products, services, and content to suit their needs and interests, to engage them more deeply, add value, and differentiate your offering from competitors. Connect to it and win customers.

Customer 229

Customer Startup Networking Viral 229

YoungUpstarts

JANUARY 14, 2015

Differentiation comes from handling one’s presence in the online environment as well, for example, M&M’s have a unique way of selling their products, giving personality to their candy. As you can see, the product needs to be irrepressible, but marketing is the tool that will deliver your product to clients.

Startup 100

Startup Viral Differentiation Campaign 100

ReadWriteStart

JUNE 29, 2012

Now that it’s easier, faster and cheaper to launch a Web business than ever before, entrepreneurs are under increasing pressure to differentiate. The best way to find the market and product offering that hasn’t been done to death is to analyze the existing products that are out there already. Create a Blue Ocean Strategy.

Differentiation 153

Differentiation LLC Audience Viral 153

crowdSPRING Blog

AUGUST 14, 2011

I discussed the importance of defining a frame of reference, leveraging points of parity, and articulating your brand’s points of differentiation. Establishing a strong brand position is an internal exercise that starts at product development and continues through rollout. Remember, your competition is watching.

Small Business 96

Small Business Intellectual Property Differentiation Startup 96

Up and Running

JULY 16, 2013

The traditional process of video production costs companies serious money, with heavy equipment, expensive studio fees and a result that wasn’t always worth the massive amount of time and energy put into the project. Columbia Sportswear succeeds in this video series by adding a creative angle to their extensive product testing.

Video 73

Video Social Media Viral Differentiation 73

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Whatever makes your brand stand out and differentiate , use that on Instagram, too. UGC works well because it shows real customers using your product or service. Keep your brand messaging consistent.

Metrics 152

Metrics Audience Curation Algorithm 152

crowdSPRING Blog

JULY 10, 2011

Ate the points of differentiation compelling? Establishing your company’s or product’s category is the first step so choosing the proper frame and is crucial in this three-part exercise. For instance, a company producing a new snack bar should ask if they are positioning their product correctly: is it a kid’s snack?

Marketing 115

Marketing Differentiation Widget Search 115

Duct Tape Marketing

FEBRUARY 17, 2017

Viral ideas attach themselves to top-of-the-mind stories, occurrences or environments. By saying why you do something, you can differentiate yourself from the rest. Sinek goes to explain that when Apple promote their products, they don’t say: “We make great computers. Emotion : Emotions move us in irrational ways.

Programming 49

Programming Sales Cloud Customer 49

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. And the type of products this audience is into is equally as diverse. billion views. million views.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Brand awareness can be influenced by negative factors such as scandals and product recalls, and while a brand can be well-known, this doesn’t necessarily mean they have a strong reputation. When was the last time you used [your product]?

Metrics 157

Metrics Marketing Campaign Audience 157

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. The company, known for viral social content, is predicted to bring in $100 million in revenue in 2014 from native advertising on 150 million unique visitors a month, according to a 2013 Forbes article.

Advertising 139

Advertising San Francisco New York Viral 139

crowdSPRING Blog

JULY 13, 2016

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances.

Marketing 48

Marketing Startup Differentiation Naming 48

Up and Running

DECEMBER 30, 2014

Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. As an entrepreneur, you can draw comparisons to innovation, product differentiation, and other tried-and-true business concepts, but don’t try too hard make the analogies work.

Entrepreneur 157

Entrepreneur Non-Compete New York Mexico 157