Duct Tape Marketing

MAY 25, 2023

You know, in our MBA classes, we always start with what, uh, we refer to as the strategist challenge. But there are certain ways in which the digital age is having maybe differential impacts than what we've seen in the past. uh, I thought I'd start there. Um, how do, how do you define strategy?

ChatGPT 70

ChatGPT Technical Review Generative AI Technology 70

The Startup Magazine

SEPTEMBER 10, 2019

This differential is often referred to as “Goodwill” and it is an idea plays out a lot in the software market. This edge may come from deep knowledge of a vertical, discovering a loophole in the marketplace, or from possessing insights into the market that nobody else is privy to. million in revenue at the time.

Founder 118

Founder Valuation Dividend Startup 118

Hunter Walker

NOVEMBER 3, 2014

But here’s the thing – if you have a differentiated skill, marketplaces will actually substantially increase your effective hourly wage. It’s a bold statement about the future of labor in the legal vertical and, obviously, we like it. I’ll share two examples, one from Homebrew and one from personal experience.

Utah 92

Utah Demand Vertical Differentiation 92

The Next Web

NOVEMBER 26, 2013

The amount of competitors present in any vertical today can be overwhelming, which is why it is as important as ever to stand out and differentiate your company from others. Stand out amongst competitors. Develop deeper customer relationships. Customer retention is critical to the long-term growth of your business.

Vertical 151

Vertical Social Media Programming Matching 151

Duct Tape Marketing

JANUARY 25, 2023

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] What you're referring to is the stigma that came with self-publishing. People wanna get on the speaking circuits for whatever, you know, industry or vertical they're in. [2:25] Is self-publishing a more profitable way to publish today? [5:12]

Audience 88

Audience Revenue Distribution Differentiation 88

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

OCTOBER 25, 2018

The fattest part of the market often demands more education, more handholding, more social proof through case studies & references, and a relationship with a salesperson or account manager to feel comfortable with the purchase. Each quarter is an opportunity to test and refine campaign tactics for other verticals. “I

Demand 132

Demand Vertical Campaign Channel 132

crowdSPRING Blog

DECEMBER 13, 2018

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Your revenue model could provide a frame of reference. Cross-reference your sources. Horizontal vs vertical vs diagonal lines. Vertical lines run perpendicular to the horizon.

Marketing 162

Marketing Charlotte Naming Design 162

YoungUpstarts

MAY 6, 2014

Innovation is a function of sticking with and executing on ideas— whether new or old — that don’t conform to the status quo, which results in turning an idea into something tangible, useful, and differentiated. Since then, it’s been almost vertical. We need to listen non-critically to ideas.

Leadership 169

Leadership Employee Community Non-Compete 169

abovethecrowd.com

APRIL 17, 2013

In a casino, the term “rake” refers to the commission that the house earns for operating a poker game. eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ). The Amazon situation vis-a-vis Apple is more severe.

Europe 101

Europe Social Network Technical Review IPO 101

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). If you can’t get people to take it for free, even if it is early stage, then I think that’s a bad indication that you still don’t have enough differentiators from those other three. That’s easy, that’s super easy.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Austin Startup

FEBRUARY 24, 2019

If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. In every industry, there is a Shop.org of that industry and you need to marinate in it. They were critical to winning the rest of the market, which largely followed their moves.

Software Review 48

Software Review Sales Cofounder Analytics 48

Reid Hoffman

SEPTEMBER 8, 2020

For example, if you’re an early-stage SaaS provider that is shifting from a horizontal solution to a vertical focus, your mission, culture, and competencies can stay the same and the pivot transition will probably go smoothly. Not all pivots are created equal. Some pivots are just easier to pull off. This was our “burn the boats” moment.

Startup 36

Startup Silicon Valley Business Model Mobile 36

ConversionXL

JULY 27, 2015

In the UK refer to Section 29 of The Equalities Act 2010 , American businesses should check WebAIM’s guide to accessibility and US law. Note: I’ll refer to screen readers several times in this post. CX Partners agreed that users found it easiest to scan a form with vertical field labels. It’s a legal requirement. Conclusion.

Conversion 48

Conversion Software Review Technical Review HTML 48

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. There is, in fact, an entire technology category that fits this thesis perfectly – etail or commonly referred to as e-commerce.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Version One Ventures

FEBRUARY 3, 2021

Let’s explore the status and implications of each vertical. . an image) and are frequently referred to as NFTs or non-fungible tokens. The first major product market fit is in building an open, permissionless financial system (commonly referred to as DeFi). see Yearn Finance’s recent Quarterly Report on Github).

Web 193

Web Technical Review Software Review Social Network 193

alexpoole.info

AUGUST 14, 2012

The point size actually refers to the size of this metal block, and not the actual size of the letter. X-height refers to the height of the lower case “x” in a typeface. Ascenders and are the vertical strokes which rise above the body of a character or x-height. References. Bix, 2002). Bix, 2002).

Technical Review 85

Technical Review Software Review Design Web 85

techcrunch.com

FEBRUARY 19, 2010

Some of the investments defy explanation… Money poured into something that no one has yet been able to monetise, with a competitive landscape that is over-saturated, and with no real differentiation from what’s already out there. The cost of money is steep, and only works in certain verticals, of which software is NOT one.

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. The 30-minute interview of Jonah Peretti is here but my summary in the notes below. An obvious vector for me would be software for the media industry.

Media 210

Media Los Angeles Russia Viral 210