Remove Distribution Remove Founder Remove Revenue Remove Viral
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Startup Metrics

TechEmpower

When talking to startup founders or other innovators, we always ask questions to better understand their business as a core. R : Revenue - Can you monetize any of this behavior? channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators.

Metrics 260
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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. Which is OK — not all products need to be viral!

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5 Strategies To Capitalize On Hard Times In Business

Startup Professionals Musings

But the insights I see from her book and elsewhere are equally applicable to startup founders of all ages, and businesses of all ages. Viral marketing campaigns to lure new customers will cost you big money. Look for operations that are hogging resources without generating significant revenue. Look for hidden sources of revenue.

Viral 232
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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman.

Marketing 333
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5 Key Recovery Strategies Counter Economic Downturns

Startup Professionals Musings

But the insights I see from her book and elsewhere are equally applicable to startup founders of all ages, and businesses of all ages. Viral marketing campaigns to lure new customers will cost you big money. Look for operations that are hogging resources without generating significant revenue. Look for hidden sources of revenue.

Viral 430
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The Introvert Economy, the Case for Longer Founder Vesting Cycles, What Happens When Your Product Goes Viral on TikTok, and More [link blog]

Hunter Walker

Here the focus is on Pink Stuff, a British cleaning paste, which was #CleanTok mainstreamed to a quadrupling of revenue ($125m annually) and distribution to 55 countries. As Jared notes, To hedge against this predictable outcome, more founders should adopt longer vesting cycles for themselves and the earliest (big equity) employees.

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Kung Fu

A Smart Bear: Startups and Marketing for Geeks

Founders almost never have a real strategy. Founders explain failures with things like “our two main competitors did [thing] to us” or “customers didn’t understand [our point of view].” The 10,000th biggest company in the world is a very successful company, as is the two-person company where the founders each take home $300k/year.

Restful 202