A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money.

Restful 202

Restful Founder Revenue Acquisition 202

crowdSPRING Blog

MARCH 15, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The chart above shows age distribution within major social networks and online communities. ViralSearch: Identifying and Visualizing Viral Content – [link].

Social Media 105

Social Media Small Business Design Media 105

Startup Professionals Musings

JANUARY 26, 2018

Word of mouth and viral marketing alone are not adequate, and a website is not all you need for credibility. To get the visibility and distribution for scaling, plan on one or two levels of partner relationships, as well as real events and promotions early. Sell at least one at full price to a real customer to show traction.

Angel Investor 147

Angel Investor Distribution Bootstrapping Viral 147

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. He thinks the very nature of video is changing. I asked Jonah about this. “I

Media 210

Media Los Angeles Russia Viral 210

Startup Professionals Musings

JANUARY 5, 2018

This dual-leadership approach would have avoided the disaster I experienced in a startup a few years ago where beta customers loved our software solution as a free prototype, but we couldn’t sell a single one for the full price that seemed reasonable for all our work and innovation. Here again is your chance to make pivots for almost no cost.

Product 137

Product Advisory Board Business Model Cofounder 137

crowdSPRING Blog

AUGUST 6, 2017

. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” Master leadership skills ? Courses in finances, leadership, management, and communications are particularly noteworthy for small business owners and entrepreneurs. ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market.

Customer Development 223

Customer Development Web Developer Customer 223

crowdSPRING Blog

AUGUST 6, 2017

. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” Master leadership skills ? Courses in finances, leadership, management, and communications are particularly noteworthy for small business owners and entrepreneurs. ” Udemy.

Programming 48

Programming Technical Review Small Business Illinois 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Hearpreneur

JULY 3, 2019

The only blog post I had ever written went viral in 2014. Thanks to Heather Vickery, Success and Leadership Coach ! #6- As consumers look to brands for leadership and alignment in shared values it becomes important to create a product or service that also solves a problem. Eventually, I left. 6- The freedom to be with my kids.

Entrepreneur 107

Entrepreneur Thailand Arizona Technical Review 107

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution. AOL was closed, the Internet was open.

Social Network 318

Social Network Networking Internet Technical Review 318

Startup Lessons Learned

JUNE 24, 2020

They also wrote and published a proposal for a Vaccine Manhattan Project that calls on leaders to do more than just the status quo, reminding us all that "History teaches us that combining money with determined leadership can have an extraordinary effect on scientific and human progress. We have done this before for tools of war.

Founder 60

Founder Technical Review Leadership Software Review 60

Reid Hoffman

MARCH 19, 2019

Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. The second is distribution —the ability to get product into the hands of customers. Plenty of headroom there!

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

thebarefootvc

DECEMBER 16, 2011

2011 was finally the year when the media spotlight shone on how under-represented women are in almost all power structures in business, government, technology and media – and how crucial it is that we leverage the leadership skill set that they bring to the table to tackle the problems facing the world today. What’s Next in 2012….

Technical Review 110

Technical Review India Mobile Hockey Stick 110

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. That’s a shame.

Technical Review 356

Technical Review Framework Audience Media 356

Startup Lessons Learned

JULY 2, 2020

But it's also a really interesting story, because Los Angeles was very early in rolling out drive-through testing for the City of Los Angeles, thanks to the leadership of Mayor Garcetti. Because if you can do a lot of tests in the lab but you can't actually distribute it, there's not much point.

Curation 60

Curation Government Los Angeles Partner 60

Startup Lessons Learned

MAY 11, 2020

Sam was one of the first people I saw in the tech world jumping up and taking the leadership position related to COVID-19. There's a good enough vaccine to get the virality rate below one. Who else has impressed you with their leadership during this time? I wanted to start with a recent conversation I had with Sam Altman.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

Gregg Fraley, Author of Jack's Notebook

DECEMBER 14, 2012

In 2012 on my blog – I’ve written 88 posts to date, all related to innovation and the related fields of creativity, trends, self-expression and leadership. It’s an eye opener and it was nearly virally re-tweeted. I’ll let you judge quality, but in terms of quantity, I’m easily Top 10.

Guerilla 97

Guerilla Viral Leadership Framework 97

Hunter Walker

JUNE 20, 2017

Indivisible started as a viral Google Doc, which is just an amazing story. What does Indivisible “HQ” provide to these groups and is there a tension between a centrally managed message versus distributed action? Our role is support this local leadership. HW: I see lots of local Indivisible groups.

San Diego 131

San Diego California Social Media Maryland 131

Startup Lessons Learned

SEPTEMBER 2, 2020

So I think the most interesting aspect of this article is how just mind-blowing that distribution is. So it's the first time in my life that I pushed this to all my networks as hard as I could, and I was also very aggressive on the viral mechanics that I plugged into it. Why You Must Act Now is a call to action.

South Korea 114

South Korea Silicon Valley Sweden Italy 114

Duct Tape Marketing

NOVEMBER 15, 2023

That can then be distributed through owned, earned, and paid, right? So, so, and then when it comes to owned earned and paid, once we have that content process set up and we've got a video editing team, we've got a writer in place, you know, all those things in place, then it's about distributing that content and owned would be like website.

Channel 65

Channel Acquisition Framework B2B 65

crowdSPRING Blog

JANUARY 31, 2011

Position yourself as an expert by writing white papers to distribute to your readers and other professionals. 5 great viral marketing campaigns (and what small businesses can learn from them!). Create content designed to position yourself an indispensable authority on your industry, your city, your profession or any appropriate topic.

Public Relations 130

Public Relations Small Business Lean PR 130

Duct Tape Marketing

MARCH 30, 2023

06:24] Some people in leadership roles may think this is a really ridiculous idea, to mix work and play to be a serious company. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. John Jantsch (17:05): We're completely distributed as, as well. Do you still get that pushback? [07:43]

Retention 75

Retention Canada Channel Pay to Play 75

Occam's Razor

MAY 2, 2017

It is the only way to ensure your leadership is not trapped in the let’s solve for 2% of our business success thinking. I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic. They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

www.quora.com

JANUARY 16, 2011

Company) a good place to find good technical co-founders? Where can I find co-founders who understand distributed systems and databases? How have non-technical founders found technical co-founders? Finding Co-Founders: What are some good ways to find technical co-founders in India? But you have bigger problems.

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42

ConversionXL

JULY 21, 2020

While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. No problem. Create an unforgettable brand experience.

Customer 92

Customer Audience Campaign Social Media 92

Occam's Razor

MAY 19, 2014

I wonder what the distribution looks like? Raise your hand if you've heard this: "How can we make our video viral?" And you know the moment those words are uttered you are dealing with a video/effort that is most definitely never going to become "viral." Is that what we are solving for?

Metrics 159

Metrics Analytics SEC Acquisition 159