The Next Web

DECEMBER 4, 2013

Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace.

Social Media 158

Social Media Media Viral Startup 158

The Next Web

DECEMBER 2, 2013

With mobile development agencies and product incubators on the rise and more corporate “labs” spinning out each day, there’s no shortage of talent to help you build the next great Web or mobile app. Each of these Web and mobile apps has evolved over months and some over years. 3) Facebook. 8) Angry Birds. All the grains of salt.

Cost 168

Cost San Francisco New York City Ruby 168

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment. Intrigued by the thought, I recently made a list. Here is my list.

Viral 71

Viral Matching Syndicate Syndication 71

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

VC Cafe

MAY 13, 2014

Just back from a week of beer, black wardrobes and David Hoselhoff ads- yes, it was Web Week in Berlin. Viral Projects. Some brands understand the value of building a viral project, unrelated to their core offering, with broad appeal. Distribution Hacks- [link]. Use stats.grok.se to measure traffic. Grow Hack- [link].

Lean 162

Lean Viral Startup Marketing 162

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Therefore, my recommendation for startups who are pre-monetisation is to experiment with new organic distribution ways.

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

AUGUST 21, 2012

Online marketing generates billions of dollars in revenue, and even local mom-and-pop businesses feel the pressure to build a solid web presence or risk losing local customers who search online for goods and services. Simple phone videos can sometimes go viral when they hit a nerve with the public.

Web 159

Web Social Media Advertising Search 159

Both Sides of the Table

FEBRUARY 7, 2011

One of the great joys of doing the web series This Week in VC every week is that I get to spend time with great people debating the issues of our day including how our industry is evolving as well as insights into how companies got started, got their initial traction and dealt with adversities. Oh, yeah. Positive feedback feeds the idea.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords. is a progression in thinking.

Distribution 103

Distribution Widget Viral Social Media 103

Both Sides of the Table

MAY 19, 2010

Gilt Group is currently the largest private sale web site in US. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Configurable from desktop-based web-based UI. Note that I’m not defining who numbers 1,2 are. Time will tell. Founded in 2007.

Partner 240

Partner New York City Cofounder Syndicate 240

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. Web service architecture that provides a content management platform for the Internet. Distributed version control model – first in the industry like ours and we are filing patents. Folksonomy.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords. is a progression in thinking.

Distribution 100

Distribution Widget Viral Social Media 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

DECEMBER 20, 2010

First, A Primer: Portals, RSS, Feed Readers & Delicious - When the web started we needed directories to find information and thus Yahoo! They had a lock on “distribution&# and were named AOL, Yahoo!, Twitter resurfaces things and can drive old content viral. Excite, Netscape & MSN. Look at Quora.

XML 349

XML Curation RSS Viral 349

Sophia Perl of Wisdom

AUGUST 27, 2011

The main difference is that they were able to leverage their distribution channel. He mentioned that an idea is worth nothing and often times fails because lack of distribution channel. You can get more sign-ups using viral techniques. It’s possible to outgrow other competitors who have a lot more funding than you.

EC2 53

EC2 Social Network Distribution Demand 53

ConversionXL

MAY 27, 2022

Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. Curious about the impact of virality on revenue, he dug into demand generation campaign data. In most cases, viral posts generated less demand. Stage 5: Maximize your content’s ROI with well-oiled distribution.

Demand 124

Demand B2B Distribution Channel 124

www.clickz.com

JANUARY 7, 2013

Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Web Analytics. ); //. Further, consumers follow more brands on social media platforms other than Facebook.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

crowdSPRING Blog

AUGUST 6, 2017

“Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral. ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

Steve Blank

FEBRUARY 22, 2010

What’s the distribution channel? For web startups, this is when the cost of customer acquisition is less than the lifetime value of that customer. For example, at a minimum, a web based startup needs to understand the Customer Lifecycle, Customer Acquisition Cost, Marketing Cost, Viral Coefficient, Customer Lifetime Value, etc.

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

Feld Thoughts

JUNE 26, 2014

But what about sales and distribution? ” With iOS, Android, HTML5, and web apps, BookShout has created technology to power the sales and distribution of ebooks from nearly any site. BookShout has also taken the additional step to make sure the content is connected and the distribution is social.

Distribution 155

Distribution Viral Audience Revenue 155

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Audience 119

Audience San Francisco Continuous Deployment Lean 119

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. For web services, we write use cases, including code snippets, which describe ways you can imagine people using the product. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Feld Thoughts

JUNE 26, 2014

But what about sales and distribution? ” With iOS, Android, HTML5, and web apps, BookShout has created technology to power the sales and distribution of ebooks from nearly any site. BookShout has also taken the additional step to make sure the content is connected and the distribution is social.

Distribution 133

Distribution Viral Audience Revenue 133

Start Up Blog

SEPTEMBER 23, 2021

While fringe views and conspiracy theorists have always existed, it’s ironic they can now spread their messages on social media virally to the unprotected and at scale. On the social web, enragement equals engagement. Social media content has a distribution element that clearly propels it to the broadcast media category.

Social Media 91

Social Media Media Algorithm Viral 91

crowdSPRING Blog

AUGUST 6, 2017

“Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral. ” Udemy.

Programming 48

Programming Technical Review Small Business Illinois 48

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

SoCal CTO

OCTOBER 8, 2009

Get Users (= Acquisition, Referral) Drive Usage (= Activation, Retention) Make Money (= Monetize) Startups have problems in 3 key areas: Management: Setting priorities, defining key metrics, reporting progress Product: Build the right features, getting product out quickly, testing for conversion/adoption Marketing: Accessing "web 2.0"

Metrics 225

Metrics Startup Retention Acquisition 225

Steve Blank

MARCH 18, 2011

The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. For a specific startup this list is probably a few hundred names.

Internet 334

Internet IPO Silicon Valley Agile 334

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Further reading The best paper I have read on split-testing is " Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO " - it describes the techniques and rationale used for experiments at Amazon.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

thebarefootvc

DECEMBER 16, 2011

The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. The list goes on; given the challenges of current education institutions in the US and abroad (high cost, limited distribution), technology coupled with strong content can help make quality education available to all.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

The Next Web

FEBRUARY 26, 2014

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. Yuval Brener is CEO of Carambo.la , an interactive video enrichment platform. ComScore states that 89 million people in the United States are going to watch 1.2 billion online videos before the day ends

Advertising 138

Advertising Video United States Syndicate 138

Reid Hoffman

MARCH 19, 2019

Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. On the other hand, web servers are not a blitzscalable market. Today, there is no one dominant player in web servers.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Feld Thoughts

JUNE 6, 2012

Upverter) and the natural viral effects of the social web. The remaining traps to avoid are in the fields of logistics, distribution, financing and fundraising, among others. Kickstarter), communities (e.g. Thingiverse), collaboration (e.g. But building and selling a complete hardware product is still hard.

San Francisco 133

San Francisco China Asia Europe 133

abovethecrowd.com

NOVEMBER 13, 2012

Wow” moments lead to word-of-mouth viral growth and high net promoter scores. In this latter case the marketplace appears as an expense, and it’s easier for the supplier to view it is a “tax” versus a distribution relationship. When this experience delta is great enough, it creates “wow” moments for new users.

Aggregator 101

Aggregator Marketing Software Review North America 101

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Most startups however, don’t have the kind of money required to do that. So what do startups do?

Thailand 167

Thailand Social Network PPC Singapore 167

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. The Lean Startup Intensive is tomorrow at Web 2.0.

Customer 167

Customer San Francisco Lean Hockey Stick 167