The Startup Magazine
JULY 20, 2021
With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people. Hawkers helped the campus ambassadors put on special events and parties prominently featuring the brand.
Steve Blank
FEBRUARY 26, 2020
Luckily, I teach with two great VCs, Mar Hershenson of Pear Ventures and Jeff Epstein of Bessemer Venture Partners who both put together presentations unraveling the mysteries of how and why startups raise money. You may be in a multi-sided market with other customer segments/partners that are critical to your business.
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Both Sides of the Table
JANUARY 12, 2014
But relying upon SEO / SEM too much and not building a product and brand that is valued in its own right leaves you reliant upon that channel partner to not change the rules of marketing through their channel. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be.
The Startup Magazine
JULY 20, 2021
With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people. Hawkers helped the campus ambassadors put on special events and parties prominently featuring the brand.
Startup Professionals Musings
DECEMBER 31, 2022
Most entrepreneurs are so convinced that they are the disruptive element, they fail to anticipate that unknown facts or events can and will occur to disrupt their own well-laid plans. You can’t predict big quality problems, funding shortfalls, and viral events that don’t work. Get to know your headhunter or freelancer.
VC Cafe
JUNE 30, 2022
Jonathan Lai, General Partner, A16Z Gaming fund. billion crypto fund, went particularly viral as Marc struggled to articulate the use case for Web3. We’re excited to partner with early stage founders who see the future in the same way, and are working on the technologies that will help bring this vision forward.
Steve Blank
NOVEMBER 11, 2020
How do you solve the problem that there is no real authentication mechanism when a video or a photo is being shared and propagated and virally explodes on social media? That is fine at a limited scale, when you have a small number of partners. Worse when it goes viral. There is no one thing to say, is this authentic?
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