Startup Lessons Learned

JANUARY 18, 2010

With staged releases, time provides a (somewhat illusory) safety net. The user activation flow is the most critical path towards achieving initial user gratification or product/market fit. Examples of things I monitor are the numbers of user activations, active users, and aggregate page hits to user galleries.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Digital Marketing: "What is amazing out there? Online Marketing Still A Faith Based Initiative.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. Thanks to EdwardMarchewka, CHICAGO MetricsR ! #3- Can I play a song?

Naming 152

Naming India Chicago Entrepreneur 152

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

MAY 16, 2018

BUT – most marketing experiments are done wrong. Know the difference between leading and lagging metrics. While it’s always necessary to keep track of lagging indicators to evaluate ongoing performance, as marketers we want to understand what causes those metrics to move either up or down. Why do we test?

Marketing 133

Marketing Metrics Programming Design 133

Up and Running

MAY 1, 2014

What are you actually selling and how are you solving a problem (or “need”) for your market? Target Market. If there are multiple market segments for your business, this is where you flesh out the details. Marketing and Sales Plan. How are you going to reach your target market? Milestones and Metrics.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 16, 2016

What’s So Special About The Net Promoter Score? Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. You calculate your Net Promoter Score by subtracting the percentage of Detractors from the percentage of Promoters. Image Source.

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

FEBRUARY 21, 2017

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. All you do is upload a design (homepage designs, landing pages, logos, brochures and marketing material) and show it to people for five seconds. Net Promoter Score (NPS). Does it feel seamless and fun?

Conversion 103

Conversion Metrics Architecture Design 103

ConversionXL

NOVEMBER 15, 2018

You can run holdouts for A/B tests and other marketing efforts, like drip email campaigns in which a percentage of users receives no email at all. Because a holdout can estimate the value of a marketing effort beyond a relative improvement between two versions, some consider it “the gold standard” in testing.

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

ConversionXL

MARCH 11, 2019

Still, for simplicity, this article uses Net Promoter Score as an example. For customer feedback, everyone knows the classics on the menu: customer satisfaction, Net Promoter Score (NPS), and customer effort score. But, for decades, market researchers have faced a quandary. The limitations of Net Promoter Score.

Software Review 132

Software Review Customer Algorithm .Net 132

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Yet case studies in some sense reduced risk, even if they were simply over blown marketing fluff written by the vendor.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

JULY 10, 2019

If you’re like most marketers, you’d rather sharpen your subject-matter expertise than spend time in PowerPoint. While dashboards and data snapshots bring value to marketers and analysts, they’re usually insufficient for clients. To illustrate, let’s say you were responsible for driving 4,000 net new email subscribers each month.

Metrics 133

Metrics Analytics Green Aggregator 133

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. There are many, many paid tools in the market (like HitWise and Compete and Netsuus). use the AdWords Keyword Tool.

Analytics 94

Analytics Web Non-Compete Metrics 94

Startup Lessons Learned

MAY 11, 2020

Now, we have the problem of lack of coordination of those people who are all bidding against each other on the same gray market in China. But I do think there will be at least a short term moment where after a period of a lot of despair, and economic, and health disaster, a huge number of people die in tragedy, by mega tragedy, by any metric.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

Up and Running

AUGUST 12, 2015

When Google came onto the market in ’99, ’00, there was already 15 other search engines. A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer. If you were to say, who is the target market for Crocs, in America? And competitors are actually not a bad thing.

Forecast 60

Forecast Video Business Plan United States 60

ConversionXL

AUGUST 14, 2019

Over the last 18 months or so, Google Data Studio has evolved from an appealing but clunky application to a tool that we recommend to any digital marketer. Select dimensions and metrics you want to compare. They invest a lot in inbound marketing and wanted to know why their traffic was so much lower on peak sales days.

Analytics 123

Analytics Metrics eCommerce Search 123

Duct Tape Marketing

SEPTEMBER 10, 2019

Transcript of Advice for Entrepreneurs Who Want to Sell Their Companies written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. I love looking at cost per account acquired as a key metric to share with potential acquirers. Back to Podcast.

Entrepreneur 49

Entrepreneur Switzerland Revenue Differentiation 49

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. My love for segmentation as the primary (only?) All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Hearpreneur

JANUARY 9, 2019

My primary line of business is marketing research consultancy. When I was starting my business, I remembered that someone I had worked with said that marketing research was like peeling an onion – you peel back layer after layer, asking people questions, to get to the core issue. net,co,info, etc.) 8- Genus name for onion.

Naming 84

Naming Virginia Chad Entrepreneur 84

abovethecrowd.com

APRIL 20, 2016

Why the Unicorn Financing Market Just Became Dangerous…For All Involved. Many have noted that the aggregate shareholder value created by all of the Unicorns will vastly overshadow the losses from the inevitable failed unicorns. With the public markets down, these groups began writing down Unicorn valuations.

IPO 40

IPO Term Sheet Silicon Valley Valuation 40

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Please only send a email (blog at kaushik dot net).

Analytics 105

Analytics Web Search Non-Compete 105

ConversionXL

JULY 11, 2016

Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” The most important measure at TransferWise is the net promoter score.

PPC 48

PPC Analytics Video Non-Compete 48

Cracking the Code

FEBRUARY 4, 2008

This introduction was also the opportunity to illustrate the amazing growth of our software and saas portfolio in the past years, with aggregated revenues reaching $1.2B What metrics should I be using to drive a saas business? If you want to learn more on SaaS metrics, you can read my previous blog post. 6:54 PM.

Software Review 48

Software Review South Korea IPO Portfolio 48

Startup Lessons Learned

MAY 4, 2021

The company's market cap at the time of their entry into the public markets topped $100 billion dollars. It kind of aggregates technology content, I suppose. That's basically the loop of how you find product market fit is go talk to the customers, take their feedback, and go improve the product. I promise."

IPO 113

IPO Cofounder Technical Review Government 113

VC Cafe

JANUARY 16, 2011

Founded in 2003, ASOCS develops and markets MultiComms.processors that provide seamless connectivity over diverse wireless networks. The solution is applicable both for postpaid & prepaid market segments. ITS Telecom’s expertise focuses on converged voice and data solutions for the residential, SOHO and SMB markets.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. It started in college when I started my own music marketing and production company. Which metrics do you most rely on to understand your business itself. Tell us a little bit about your entrepreneurial experience.

Small Business 95

Small Business Finance Forecast Metrics 95

Duct Tape Marketing

MAY 25, 2018

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. John Jantsch: I would agree with you, there’s a lot of common sense in this that we as marketers probably should want to do anyway.

Marketing 63

Marketing Europe Canada Email 63

VC Cafe

JUNE 19, 2020

The growing impact investment market provides capital to address the world’s most pressing challenges in sectors such as sustainable agriculture, clean technology, microfinance, and affordable and accessible basic services including housing, healthcare, and education.” –the Global Impact Investing Network.

Venture Capital 174

Venture Capital Global South Africa 174