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All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

abovethecrowd.com

Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the buying and selling experience. A true marketplace needs natural pull on both the consumer and supplier side of the market.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Metrics 165
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! This is classic “Innovator’s Dilemma” market conditions. My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). Los Angeles Tech Market Analysis'

Video 320
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On Funding?—?Shots on Goal

Both Sides of the Table

Shots on Goal Being great as a startup technology investor of course requires a lot of things to come together: You need to have strong insights into where technology markets are heading and where value in the future will be created and sustained You need be perfect with your market timing. I’ve definitely been wrong on market value.

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Visit to Case Foundation and Startup America

David Teten

They do that by aggregating America’s startups, providing them with pro bono services, and promoting regional ecosystem development. We’ve set up teams in a cross-functional way so that marketers, developers, etc. When Hertz started doing hourly rentals, it was a sign we were impacting the market. Aggregate America’s startups.

America 144
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Model Building from the Ground Up

ConversionXL

Models are useful to marketers (and throughout a business) because they improve decision-making. We’ll carry this example throughout the article to keep things simple and avoid asking anyone to spend mental energy translating model-building from one niche marketing process to their own speciality.). What’s your objective?

.Net 69
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Lyft S-1: Kicking Off the Decacorn Bonanza of 2019

View from Seed

When Uber started off as a more expensive “black car” service, people questioned whether it would eventually become a more mass market phenomenon or not. So it’s not really the case that Lyft’s riders (in aggregate) are using the service more often, but rather Lyft is getting much better at netting more revenue per active rider.