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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

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The Difference Between Apple & Facebook ? AGILEVC

Agile VC

In 2011 Facebook paid out $1.4 Both companies generate direct revenue from their platform in the form of a revenue share / platform tax (typically 30%) on software and digital goods sold through the respective platforms. Apple generated nearly $130B in revenue in 2011. June 5, 2012.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

But even more exciting is when I see inflection points of adoption — which is why 2011 was a particularly exhilirating year for me. What We Saw in 2011…. The list of applications to engage, empower and organize citizens continues to grow, and will be one of the most defining legacies of 2011.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

April 17, 2011. GameFly filed in 2010 and remains in registration, though 2011 has seen a positive start for VC-backed IPOs with 14 in Q1 2011. GameFly filed in 2010 and remains in registration, though 2011 has seen a positive start for VC-backed IPOs with 14 in Q1 2011. Quinstreet priced at $15.00/sh

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Creative Ways To Improve Your Customer’s Online Experience

YoungUpstarts

Among many other strategies employed by e-retailers, improving the customer experience seems to carry a significant weight in increasing revenues. It can also be a great advertising tool and a means for tracking customer loyalty. Go ahead to include how-to-videos on the website that demonstrate proper use of products.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million.

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