Startup Professionals Musings

JULY 12, 2013

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Internet 247

Internet Viral Naming Web 247

Startup Professionals Musings

OCTOBER 1, 2012

But why not learn as well from the mistakes of others, without suffering their cost, time, and pain? Even a non-profit has to generate revenue (or donations) to offset operating costs. You may have the solution to the world hunger problem, but if your customers have no money, your business won’t last long.

Intellectual Property 274

Intellectual Property Entrepreneur Viral Early Stage 274

crowdSPRING Blog

OCTOBER 19, 2012

Startup (and Small Business) Tips: Ask Your Customers For Feedback. As Pay-Per-Click Ad Costs Rise, Small Businesses Search for Alternatives - [link]. Startup Tips: Ask Your Customers For Feedback. SaaS products aren’t viral – [link]. Then Act - [link]. Then Act | crowdSPRING Blog - [link]. Show them WHY.

Social Media 93

Social Media Small Business Design Media 93

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? (1). ► 2012. (1). Popular Media: the key to viral marketing.

Software Review 101

Software Review Technical Review Valuation Europe 101

thebarefootvc

DECEMBER 16, 2011

This is my recap of what stood out to me this year and what I’m looking forward to in 2012 — we are only in the beginning of many revolutions. The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. What’s Next in 2012….

Technical Review 110

Technical Review India Mobile Hockey Stick 110

Brandanew

JUNE 15, 2015

Yes, content marketing is all about telling your existing and potential customers how your product or service can make a big difference in their lives without sounding like a desperate door to door salesman. Storytelling as a Content Marketing technique that was introduced in 2012 by the co-founder of Contently, Shane Snow.

Viral 100

Viral Marketing Social Media SEO 100

Startup Professionals Musings

SEPTEMBER 20, 2013

Getting these users costs money. In order for local businesses to buy in, they need to a) reach a large percentage of their customer demographic, b) save them time on their existing marketing efforts, and c) not duplicate any of their existing efforts. Building content is costly and time-consuming.

Finder 210

Finder Curation Seattle Community 210

Startup Professionals Musings

JULY 18, 2012

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Proactive customer service.

Social Media 198

Social Media Media Marketing Reputation 198

Cracking the Code

OCTOBER 9, 2009

One way to measure this productivity is to look at the Customer Acqusition Cost ratio that I have defined in a previous post. In other words, how much of the decline in revenue growth is due to signing up fewer customer vs lower revenues from each new customer. ► 2012. (1). Post a Comment. Newer Post.

Software Review 48

Software Review Technical Review Cloud Europe 48

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. But in 2012 a visit to any major college in America will show you the massive increase in aspirations of our young talent to become the next Mark Zuckerberg and build a future Facebook. The Exit Problem.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Cracking the Code

DECEMBER 1, 2009

► 2012. (1). Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. The recession created opportunities! Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive. ► 01/15 - 01/22. (1).

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

NOVEMBER 10, 2009

Employees are now powerful customers, not just their managers! Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle?

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. ► 2012. (1). Portfolio. (3).

Software Review 63

Software Review Technical Review Cloud Forecast 63

Cracking the Code

NOVEMBER 13, 2008

This drop in public valuations basically means that private companies lost half of their value in a comparable way and therefore the cost of capital doubled in the past month, pushing much higher the hurdle for any additional investment, be it in sales, marketing or R&D. ► 2012. (1). How long will the downturn last?

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Cracking the Code

JANUARY 22, 2009

The company had the chance of selling a very sticky product to large customers paying upfront, so there was no need to improve the sales bonuses based on cash collection and multi-year contracts. What is my cost of capital and how much is worth an incremental upfront payment? What happens when the customer pulls out of a contract?

Software Review 91

Software Review Clawback Sales Salary 91

ConversionXL

JUNE 24, 2014

In fact, 54% of users said they may actually leave a website and go to another rather than complete an individual registration form, according to a 2012 survey conducted by Blue Research. For more social media marketing don’ts, check out Mashable’s 11 Biggest Social Media Disasters of 2012.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

NOVEMBER 6, 2019

Then we ship it to customers way before it’s ready. We didn’t spend any real cash prior to getting our first paying customer,” recounts Arsenault. “I’ll We also got lucky and qualified for some startup benefits with companies like Rackspace, who covered our infrastructure costs for the first year,” continues Arsenault. “We

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

Cracking the Code

DECEMBER 16, 2006

It is true that the SaaS model faces some challenges like service reliability, data privacy, lower level of customization, integration with existing applications, vendor viability concerns. whereas traditional software companies of this size have a growth rate of less than 10% and revenue multiples of 2-2.5x.

Software Review 48

Software Review Silicon Valley Technical Review Software 48

Cracking the Code

DECEMBER 2, 2006

and so I think its a very, very big bet“ - Steve Ballmer, CEO, Microsoft Indeed, the opportunity is large: with 11m+ SMBs in the US only spending more than $300B in IT.but so far nobody managed to "crack the code" and current sales model are facing diminishing returns: (1) HT companies have little insights in their SMB customers (e.g.,

Software Review 48

Software Review Technical Review Europe Software 48

ConversionXL

NOVEMBER 6, 2019

Then we ship it to customers way before it’s ready. We didn’t spend any real cash prior to getting our first paying customer,” recounts Arsenault. “I’ll We also got lucky and qualified for some startup benefits with companies like Rackspace, who covered our infrastructure costs for the first year,” continues Arsenault. “We

Sweat Equity 50

Sweat Equity Software Review Vesting Cofounder 50

Cracking the Code

FEBRUARY 12, 2007

As I already mentioned, the cost of playing at Vegas is much higher. You have your room fee, your plane ticket, the cost of eating out while there, etc. ► 2012. (1). Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. on a scale of 1-4). on a scale of 1-4).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition. Customer acquisition is like drilling for oil.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September 2012 – Aaron Ginn, who currently does growth at Everlane , writes Defining A Growth Hacker: Three Common Characteristics to help define the term. It is simply getting customers. via TechCrunch).

Retention 48

Retention Metrics Acquisition Conversion 48

Austin Startup

APRIL 26, 2020

In honor of Netflix’s big beat today in the very unfortunate age of COVID-19, I decided to revisit my four-part Bazaarblog series while I was CEO of Bazaarvoice (from our inception in 2005 to our IPO in 2012). Second, when Brant and I founded Bazaarvoice there were only three retailers in the US with customer reviews. Remember that?

Technical Review 62

Technical Review Campaign Video Naming 62

mashable.com

JANUARY 18, 2012

World Featured in US & World Videos Featured: Facebook CES 2012 Awards. January 16, 2012 by Nellie Akalp. What’s the first thing you want a customer to think in regard to your business? After all, what good is word-of-mouth if your customer tells a friend, “You really should look up my caterer for your next event.

Naming 97

Naming Social Media Social Network RSS 97

Up and Running

OCTOBER 2, 2015

” Peter : Let’s talk about the word viral because that’s a great one. I think the word viral lost its meaning and lost its way long ago. Jonathan : Yeah, and just the idea of making something go viral, you can’t really follow a formula and make something go viral anymore. You know what?

Viral 60

Viral Audience Advertising Social Media 60

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

Ben is currently VP Product at GoInstant, which was acquired by Salesforce in 2012. We have to go into the world and convince others of the same thing–customers, investors, partners, employees and so on. It turns out that the cost of customer acquisition for consumers was too high compared to the revenue being generated. “In

Lean 284

Lean Analytics Metrics Viral 284

Occam's Razor

SEPTEMBER 4, 2012

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. Customer acquisition. Re-imagining what it means to get access to customer data and. Moving from shouting to providing value.

Acquisition 144

Acquisition Mobile Customer Marketing 144

leananalyticsbook.com

AUGUST 19, 2012

August 7, 2012 by Alistair. Each of these represents a degree of collaboration by a user, and each segment represents a different lifetime customer value. Viral coefficient (how well your users become your marketers.). 14 Aug 2012. 26 Jul 2012. 23 Jul 2012. 31 Jul 2012. 7 Aug 2012. Contact us.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Both Sides of the Table

DECEMBER 5, 2010

If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. I’ve written extensively on the topic , but in a nutshell it is: an RSS reader, a chat room, instant messaging, a marketing channel, a customer service department and increasingly a data mine.

Social Network 318

Social Network Networking Internet Technical Review 318

Mike Michalowicz

JANUARY 24, 2018

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. The best advice is to pull your closest customers even closer. Avoid Trying To Go Viral. You can’t architect a viral success.

Viral 126

Viral Social Media LLC Mobile 126

Duct Tape Marketing

NOVEMBER 21, 2018

I love the fact that we can communicate and work virtually, however there’s no question that these tools and technology have created a sense of isolation for a lot of people in companies, a lot of marketers with their customers. And it lowers commuting costs, of course. My first campaign, John, was in 2012.

Technology 46

Technology Artificial Inteligence Social Media New York 46

Cracking the Code

MAY 25, 2010

As an Eloqua customer and just getting done reading the Bessemer’s Top 10 Laws of Cloud Computing and SaaS and am working on being able to share it potential clients. ► 2012. (1). Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. Super-Duper site! I am loving it!!

Software Review 74

Software Review Cloud IPO Jordan 74

Duct Tape Marketing

SEPTEMBER 13, 2018

I love the fact that we can communicate and work virtually, however there’s no question that these tools and technology have created a sense of isolation for a lot of people in companies, a lot of marketers with their customers. And it lowers commuting costs, of course. My first campaign, John, was in 2012.

Technology 29

Technology Artificial Inteligence Social Media New York 29

Mike Michalowicz

JANUARY 10, 2013

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. The best advice is to pull your closest customers even closer. Avoid Trying To Go Viral. You can’t architect a viral success.

Viral 145

Viral Social Media LLC Mobile 145

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. The definition becomes for the last quarter of 2007: CAC Ratio = (GM (Q4 07) - GM (Q307)) x 4 / S&M costs (Q307) A CAC ratio of one would be equivalent to breakeven marginally on a new customer in one year. ► 2012. (1). Portfolio. (3).

Sales 79

Sales Software Review Marketing Technical Review 79

ConversionXL

DECEMBER 9, 2013

In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. Case Study #2 MailChimp Gets A Friendlier Design – Increases customer base by 600% In A Year.

Sales 126

Sales B2B Campaign Video 126