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20 Entrepreneurs Share Their Business Goals for 2018

Hearpreneur

We asked entrepreneurs to share their business goals and what they were looking forward to in 2018. #1- Additionally, visiting customers, both preexisting and newly acquired, is important to us as we strive to build deeper relationships and secure more business. 1- Efficiency. Photo Credit: Shawn Moore. Photo Credit: Georgene Huang.

Detroit 92
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The Potential of Qualitative Research in B2B

Gregg Fraley, Author of Jack's Notebook

Why Don’t B2B Companies Use Qualitative Research? B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets. Qualitative research is often misunderstood, that might explain why B2B hasn’t embraced it widely.

B2B 63
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. An eMarketer study estimated that, in 2018, 25% of U.S.

Video 129
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Argona Partners Recognized by GoodFirms as the Best Company to Work With

Argona

Outsourcing such dedicated business growth services to a reputed strategy consulting and startup development firm can truly help organizations to position themselves as a growth-driven and customer-focused business enterprise. Such recognition stands as a support to developing trust and authenticity within the B2B community.

Partner 52
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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113
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Evaluating The Viability Of AI In The Workplace

YoungUpstarts

An AI system’s cultural costs and benefits may include its value-add to customers, users’ perceptions of its interface, its interoperability with existing operational systems, its overall reliability, its embodiment of a company’s cultural beliefs (e.g., collaborative problem-solving is valued within this organization”), and more.

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How to Boost Sales by 2018

Rembrandt Communications

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. There are still some things you can do you to get more customers and start the New Year off with a real bang! There are still some things you can do you to get more customers and start the New Year off with a real bang! […].

Sales 100