ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Acquisition. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

SEPTEMBER 1, 2020

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

MARCH 31, 2021

I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. Data sources include the publications, competitors, influencers, podcasts, and communities that your audience engages with the most. Synthesize your insights in an audience analysis report.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

NOVEMBER 10, 2021

Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Which terms are people using to search for your products?

Advertising 131

Advertising Cost Customer PR 131

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

DECEMBER 2, 2020

Most of your audience arrives on your site aware of what they need to fix. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. The same applies to instructions that rely on opaque, catch-all terms: “Segment your audience based on key factors.” Ah, got it.).

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

FEBRUARY 3, 2022

Acquisitions can quickly increase your market share and bring in new customers. Product development allows you to expand your existing market share by developing a new product for that audience. Acquisitions. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

MAY 8, 2019

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Here’s the type of content you should be creating for this audience.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. Roughly a quarter of Internet users block advertising, meaning that one in four paid ads never reaches the intended audiences. Find the right site for your target audience. A loophole to get past ad blockers.

Technical Review 105

Technical Review Software Review Audience Advertising 105

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. As screenwriting master coach Robert McKee explains , there’s a key difference between mystery and suspense: “In Mystery the audience knows less than the characters.” “In

Product 110

Product Campaign Acquisition Social Media 110

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. The goal is to create products that meet but exceed the expectations of your audience. However, despite their best efforts, they struggled to gain traction.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

NOVEMBER 10, 2020

The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. To build a playground such that your audience experiences a seamless journey, no matter which path they take? Breaking content out of the linear funnel. Choosing what to talk about.

Agile 139

Agile Social Media Audience Software Review 139

YoungUpstarts

MAY 13, 2020

Maximizing your PR efforts involves defining, controlling, and distributing relevant messages in the form of a press release to your target media outlets, as well as your intended audience and business partners. Many of them have been broadcasting for several years, and have an existing established audience base.

Public Relations 235

Public Relations Business Plan PR Distribution 235

ConversionXL

AUGUST 5, 2021

For example, a macro goal could be “increasing the number of sales from certain audience segments.” For example, our goal of better audience segmentation and personalizing our messaging is dependent on having a tool that can do both. A micro goal underneath that could be “personalize email messaging for each segment.”.

Software Review 143

Software Review Technical Review San Diego Retention 143

The Next Web

DECEMBER 4, 2013

The difference between “remote” and “distributed” is that in a remote team, there is a company office(s) where some team members are based full-time. A distributed team has no location base – everyone is in a different place. But distributiveness solves a lot of problems, including that of being remote. My kind of office view….

Management 152

Management SCRUM CTO Hire Distribution 152

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. Often, by the time you start a demand generation campaign, your audience has changed. Second, “lead” generation. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

MAY 29, 2019

Inefficient subscriber acquisition is an unfortunate reality, not a cause for celebration. A keyword-targeted strategy builds initial awareness and subscriptions that, in turn, create an audience for videos with little or no keyword volume. Those audiences tend to stop by for 30 seconds of video, leave, and never come back.

Channel 106

Channel Video Audience Software Review 106

The Equity Kicker

JUNE 30, 2015

But the problem is that distribution hasn’t changed and we are now in a world where it is apparently a cliche to say: There’s never been a better time to get your movie made, and never been a worse time to get anyone to watch it. That said, media distribution startups aren’t easy. So far so amazing.

Distribution 60

Distribution Startup Restful Audience 60

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. They cater to a concentrated audience of executives and managers—a veritable “who’s who” for any given industry.

B2B 133

B2B Marketing SEO Search 133

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? Legacy Distribution Power : Quite a few successful companies got a nice head start because of legacy traffic. Typically, I tend to notice two approaches to delivering product-oriented distribution wins.

Distribution 66

Distribution Vertical Viral B2B 66

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. The influencer is gone, the community is gone because it's not a community, it's an audience. So that is the third thing.

Community 53

Community Kuwait Cofounder Bootstrapping 53

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This feedback can be used to improve your acquisition strategies, your value proposition , and your processes on every level. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

Software Review 116

Software Review PPC Analytics Search 116

VC Cafe

OCTOBER 12, 2022

We help developers build and distribute gaming apps on Google Play and Google Play Games. Gaming creators are reaching audiences around the world on YouTube through videos, live streaming and Shorts. And our cloud streaming technology delivers immersive gameplay at massive scale. Amazon is having an equally bad time with cloud gaming.

Cloud 198

Cloud Bandwidth IP Global 198

Both Sides of the Table

MARCH 11, 2011

Funny story, after Bill presented at TED (back when Amazon was still a small company) Jeff Bezos was in the audience. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! IdeaLab has created 75 companies, leading to 8 IPOs, 35 or so acquisitions and more than 5 companies worth in excess of $1 billion.

Product 350

Product Tuvalu Dilution Incubator 350

David Cohen

NOVEMBER 15, 2012

Speaking of being acquired, we also awarded gold shirts to the TechStars alumni that had successful exits in the last year: ThinkNear ; GoMiles ; Frame ; Thinkfuse ; TimZon (SnapEngage) ; Foodzie ; and Everlater (who announced their acquisition by MapQuest/AOL at FounderCon that day).

Boston 83

Boston Cofounder Software Engineering Acquisition 83

View from Seed

JANUARY 6, 2021

First, my partner Melody tends to very quickly drill-down on the value proposition of a product or service to the end user as well as the incentives of other relevant parties (eg: suppliers, distribution partners, collaborators, etc). The go-to-market approach and any unfair distribution advantages.

Partner 181

Partner Distribution Founder Acquisition 181

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You should be able to convert at least 5-15% of your audience. You can spend money building audiences on YouTube.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

MARCH 6, 2019

But LinkedIn owns the lucrative B2B audience. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. At the same time, a formal video demo may not capture audience attention, especially at the top of the funnel. Know exactly who you want to reach. Real-time feedback on messaging.

Video 129

Video B2B Technical Review Campaign 129

Steve Blank

NOVEMBER 2, 2009

What’s the customer acquisition cost? Lowering/increasing the cost of engineering personnel doesn’t affect this model (although the trend over the last two decades has been to dramatically lower the cost of developing a software product: open source libraries, Moore’s Law, Internet distribution/SaaS are three big drivers).

Lean 260

Lean Silicon Valley Startup RSS 260

YoungUpstarts

JULY 3, 2018

Use it to find the most searched topics and areas of audience interest. Apart from finding and creating content, startups should also find a good content management tool to help plan, organize, and distribute their content. You can easily store, modify, and distribute content from one card to another card. Email Marketing.

Social Media 221

Social Media Startup SEO Analytics 221

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Nobody has figured this out better than AwesomenessTV who not only has built an enormous online media presence but also packages and distributes shows for Nickelodeon.

South America 291

South America Colombia Mexico Vertical 291

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. Maybe you'll even get a wobbly demo.

Software Review 261

Software Review Technical Review Viral Software Developers 261

ConversionXL

APRIL 3, 2018

it will never be as easy or affordable to build Messenger audience for your brand as it is right now. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Is my audience all the same? In an A/A test the distribution of p-values is random. instant delivery.

Retention 106

Retention Artificial Inteligence Channel Email 106

Hearpreneur

JULY 17, 2020

One such industry is the Network Marketing, which entirely depends on customer acquisition. Future technological advances will only bring more creativity and ingenuity into the world of publishing and it will be coming from self-published authors. Every industry is facing a big setback now more than ever.

Technical Review 127

Technical Review Entrepreneur Software Review Artificial Inteligence 127