Steve Blank

APRIL 23, 2018

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. Durant’s bankers and board fired him from the company he had founded. But not for Durant.

Michigan 296

Michigan Cofounder Stock Forecast 296

Both Sides of the Table

MARCH 25, 2016

dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

Startup 150

Startup Seed Money DC Software Review 150

YoungUpstarts

SEPTEMBER 3, 2020

It includes targeted campaigning, your brand’s interface and messages customized according to its audience and purpose, handling of distribution and acquisition channels, and much more. It Helps Your PR Journey. Marketing is one of the fundamental pillars upon which the success of your business depends.

Marketing 147

Marketing Startup PR Campaign 147

ConversionXL

MARCH 19, 2020

Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. This means more people behind a screen, which means more opportunity across distribution channels. Accepting that is key.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Duct Tape Marketing

JUNE 19, 2012

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now. Distribute.

PR 64

PR SEO Social Bookmarking Distribution 64

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). YouTube is a distribution and marketing channel like any other. You can’t build a brand on YouTube.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

MARCH 18, 2011

The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. The New Exits. Here’s how: Order of Battle. Wide Adoption.

Internet 335

Internet IPO Silicon Valley Agile 335

K9 Ventures

JULY 21, 2016

Occipital — makers of the Structure Sensor for 3-D data acquisition. If you do a launch it’s rare for the launch to take of organically, it must also be accompanied by a level of paid distribution (i.e. Distribution: Most startups tend to launch on either Kickstarter or on their own site.

Software Review 48

Software Review Forecast Portfolio Distribution 48

crowdSPRING Blog

AUGUST 2, 2016

The design, promotion, and distribution of these products has a huge impact on how effective they are, but there’s no denying that they play a key role in strategy. You have sites who hit too hard, too fast in terms of lead acquisition. Round Seven: Speech and PR. Round Three: Promotional Products. Some are free.

Social Media 48

Social Media Marketing Campaign PR 48

Lightspeed Venture Partners

NOVEMBER 19, 2012

The company launched six months ago and so far has grown to 110 subscribers, with all customer acquisition coming from PR and referrals. They believed that they could get customer acquisition costs to the $10-12 range, but as Cuban points out, that was just hope, they had no evidence to back this up. The company charges $16/mth.

Pre-Money Valuation 166

Pre-Money Valuation Alabama Valuation Churn Rate 166

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Getting your app’s content posted through a major distribution channel exposes more people to your app and results in more users trying your app out.

Thailand 167

Thailand Social Network PPC Singapore 167

Steve Blank

JULY 16, 2009

Go spend some time outside the building talking to potential distribution partners. Quick acquisition by a Sega or EA I suppose. Rocket Science was just another one of those companies (with better PR). “No, not really, but my partner owns the studio and tells me it’s spectacular and everyone will love it. Order Here.

Silicon Valley 222

Silicon Valley RSS Video San Diego 222

www.inc.com

SEPTEMBER 24, 2011

But with the help of Grahams company, which specializes in creating tech systems for start-ups, Jumpstart grew to more than $50 million in revenue--enough to make it an attractive acquisition for media conglomerate Hachette Filipacchi. CDW your 1-stop resource for configuration, activation & distribution. Toshiba Laptops.

Arizona 40

Arizona Equity Iowa Venture Capital 40

VC Cafe

NOVEMBER 28, 2010

[source: Mythings PR]. Israeli startup Acquisitions. Semiconductor giant Broadcom made its seventh acquisition in Israel a few days ago, acquiring image processing company Sightic Vista. The acquisition was reportedly for $10-20 million, less than Broadcom normally spends and below the threshold requiring notification.

Flash 94

Flash Venture Capital Acquisition 94

techcocktail.com

OCTOBER 23, 2010

Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. Tech Cocktail Connecting, educating and amplifying the startup technology community and having fun doing it since 2006.

San Francisco 44

San Francisco Startup PHP San Diego 44

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. The App Store is a channel for customer acquisition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Both Sides of the Table

MARCH 11, 2011

GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Secondly, they had an owned & operated (O&O) website – Google.com – and Overture had shut down GoTo.com at the request of their very profitable and large distribution partners. Immediately thereafter Amazon became a large business.

Product 350

Product Tuvalu Dilution Incubator 350

justinmares.com

OCTOBER 8, 2012

Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. For example, if you think PR could be a strong traction vertical for your mobile app, spend a week pitching media outlets and see what kind of user adoption/traffic come about as a result.

Vertical 44

Vertical Lean Channel PR 44

ConversionXL

JUNE 23, 2020

Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). They used Outbrain to distribute advertorials on major publications, such as CNN and Forbes, generating over 50,000 downloads per month. What problems can advertorials solve?

Technical Review 105

Technical Review Software Review Audience Advertising 105

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

OCTOBER 25, 2018

Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Create and distribute content to those segments. How large is the business’ investment in the customer acquisition channel?

Demand 132

Demand Vertical Campaign Channel 132

steveblank.com

JULY 8, 2011

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). Very helpful and worth taking time to go through most of them. Thanks for a Great Post. Reply Mary B. , on June 5, 2011 at 1:15 am said: Stumbled on your page by serendipity. Amazing list.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.” Would they agree that growth hacking is essentially traffic acquisition plus CRO? Ads drive awareness…to drive sales. Social media drives communication…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

Duct Tape Marketing

NOVEMBER 20, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. This is John Jantsch.

Chad 45

Chad SBA Kansas City Australia 45

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. The way you define the stages will be dictated by your product.

Sales 60

Sales Marketing Sales Cycle B2C 60

www.foliomag.com

JULY 31, 2012

Marketing/Communications/PR. Distribution. Mergers and Acquisitions. Advertising/Sales. Circulation/Audience Development. Art/Creative/Design. Finance/Accounting. Business Development. Web/Internet/IT/eMedia. Production/Printing/Manufacturing. Operations. Companys Focus. Association Publishing. B2B Publishing. Consultants.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Transformify

FEBRUARY 25, 2019

According to our recent research , 48 percent of talent acquisition leaders are feeling pressure to increase racial diversity within their organizations, while an additional 42 percent feel pressure to increase gender diversity. Leyla Lesina, Senior Vice President and Head of Agency Distribution for GuardianLife.

Peru 82

Peru Social Media Hiring Global 82

This is going to be BIG.

JANUARY 24, 2011

Actually, startups tend to drop the ball on recruiting the same way they mess up in PR. Distributing this content is a lot easier when all of your employees are connected extensively across all social networks--Twitter, Facebook, LinkedIn. Talent Acquisitions. This can cause you to miss opportunities on both sides.

Startup 128

Startup Ruby PR Sales Cycle 128

techcrunch.com

OCTOBER 23, 2010

I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. Twitter is an excellent distribution channel for us. (B) So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success. Cant wait for more posts on Techcrunch [link]

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign.

B2B 142

B2B Social Media Email Campaign 142

Duct Tape Marketing

NOVEMBER 29, 2016

One thing I cannot stress enough is the importance of getting a rock star PR person on your team. Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return. Outsourcing media relations to an agency or paying a press distribution service will not cut it.

Marketing 28

Marketing Channel Analytics Metrics 28

Occam's Razor

JANUARY 7, 2014

When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. Here is what the allocation looks like for organizations that are empowering Analysis Ninjas… What does your effort distribution look like? Time on Site!

Analytics 140

Analytics Web Metrics DC 140

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. Just kill a puppy.

Arizona 55

Arizona SEO Curation Portfolio 55