Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Both Sides of the Table

SEPTEMBER 15, 2013

Maker announced it has raised $62 million this year, acquired an amazing off-YouTube distribution network and grown its business in monetary terms by almost 300% year-over-year off of an already large base. but not that this justifies take a 45% revenue share. This revenue share comes after the YouTube split.

Networking 366

Networking Media Distribution Video 366

VC Cafe

JUNE 18, 2012

Content providers and owners facing diminishing revenues from their SD sales, due to increasing demand for HD content, can now restore the full economic value of their vast archives, by transforming them to True HD. We live, think and breathe digital music distribution. Now your SD content can be turned into True HD.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Up and Running

MAY 1, 2014

Advertising. Your business plan should include an overview of the kinds of advertising you plan to spend money on. Will you be advertising online? A key component to your advertising plan is your plan for measuring the success of your advertising. Distribution. Retail Distribution. Public Relations.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. At that scale, you can reach billions of dollars in revenue. They also must move advertising off-site, as they are now doing, which I detail in this post.). 26 September 2012. 20 Comments.

Social Media 47

Social Media Vertical Advertising Distribution 47

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Agile VC

NOVEMBER 6, 2013

So their revenue figures, pre IPO financing and ownership, and other info is all widely available. If this were a math class, I’d just say the proof is evident but if you want some data on Twitter’s 2013 YTD revenue here you go. Twitter’s IPO has garnered a ton of attention in the tech and popular press.

IPO 194

IPO Aggregator B2B Internet 194

crowdSPRING Blog

NOVEMBER 27, 2012

After all, without customers, there is no revenue. If you don’t know which segment of the market you will target, how will you advertise? Almost every possible internet distribution channel has MORE users than ever before – whether it be search, social, mobile, video, local, SMS, email, chat, etc.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Start Up Blog

JANUARY 28, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. Distribution and data is where the power lies, it’s no longer in making things. Australia might possibly be one of the worst offenders.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

JANUARY 5, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. Distribution and data is where the power lies, it’s no longer in making things. Australia might possibly be one of the worst offenders.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Lightspeed Venture Partners

DECEMBER 14, 2012

I recently had the privilege of assembling an all-star group of media executives in Beverly Hills to discuss the challenges they face in distributing, monetizing and delivering their video content. Advertising supported. Recording Industry Association of America. People were quick to draw parallel comparisons for video: Music.

Business Model 159

Business Model Distribution Aggregator Channel 159

ConversionXL

OCTOBER 4, 2018

A more complex real-time prediction occurs billions of times worldwide every millisecond in matching certain types of digital advertising. Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. Possible, however, doesn’t mean perfect.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

VC Cafe

FEBRUARY 14, 2010

After a somewhat disappointing congress in 2009, in which companies showcased products from previous years, this year is expected to be faster, greener and ‘cloudier’ Looking at the conference agenda , it’s not hard to spot the trends for 2010: Mobile Clouds – additional storage and new revenue streams to operators.

Mobile 109

Mobile IP SMS Networking 109

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. What is the right revenue model?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

abovethecrowd.com

DECEMBER 18, 2017

Most large healthcare IT systems are chosen based on one primary objective: revenue management. healthcare system is complex and difficult, and most of these large EHR systems’ number one purpose is to deliver revenue. They are more likely to disclose, or perhaps even advertise their prices.

Customer 59

Customer Technical Review Venture Capital Software Review 59

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. But it’s here to stay and is about to replace the 200 year anomaly of the industrial era.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

om.co

FEBRUARY 5, 2013

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. I found it hard to deal with advertising related stuff. I wanted to write.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Duct Tape Marketing

MAY 2, 2013

Evernote makes a great software product and distributes it through a free to upgrade approach. Products and services can be packaged and distributed through a multitude of channels and delivered in physical form, digital form and as one time purchases or ongoing subscriptions. This is probably the most common approach.

Business Model 77

Business Model Aggregator eCommerce Distribution 77

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

VC Adventure

APRIL 11, 2011

. “We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# Most of our AdTech investments would be labeled “glue&# (they were all connecting or intermediary technologies – just applied to online advertising).

Disintermediation 82

Disintermediation Advertising Portfolio Aggregator 82

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. This highest quality of the traffic information, never achieved before, together with the perfect applications generate significant revenues for the operator and maintain customers’ loyalty.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

pandodaily.com

NOVEMBER 29, 2012

But the angels who’ve staked their funds on spreading bits of money all over the Valley are increasingly anxious that only 20 percent of their deals — in aggregate — will get the chance to keep going. iOS App Store revenue still dwarfs Google Play’s, but the challenger is catching up fast. November 29, 2012.

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93

Rob Go

JANUARY 29, 2012

Facebook’s success is largely based on its ability to aggregate the biggest audience on the internet and understand and monetize that audience. Advertising effectiveness. Facebook’s impressive revenue relies largely on advertising. Here are the major vulnerabilities that I see: 1. Network fragmentation.

Advertising 59

Advertising Mobile Aggregator Distribution 59

ConversionXL

OCTOBER 15, 2019

You need to prove that your online marketing campaigns drive offline revenue. A homogenizing collection of data from multiple sources organized for distribution, sharing, and often subsetting and sharing. Create reports and dashboards based on the collected data to evaluate the impact of online advertising on offline sales.

Analytics 85

Analytics Cloud Advertising Metrics 85

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

VC Adventure

APRIL 11, 2011

. “We’re not AdTech investors,” I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.” To be clear, we’re not breaking out online advertising as a theme of its own – we still think of it as a subset of our Glue investing.

Disintermediation 48

Disintermediation Advertising Portfolio Aggregator 48

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Channel 161

Channel Analytics Campaign Conversion 161

VC Cafe

FEBRUARY 19, 2010

Aggregated, that’s a lot of money. There is an opportunity in ‘related services’ Distribution is a real problem for newly launched sites. By latching on to traffic hubs like Facebook, Apple, Google and Twitter and so on, it is possible for a new site to reduce the distribution risk.

Russia 68

Russia Hosting Differentiation Social Network 68

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. Remember: All data in aggregate is crap, segment or suck. With advertising revenue in a tailspin, it is more important than ever.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JULY 1, 2013

More revenue! #2: Traditional marketers (especially those that grew up with TV, billboards, or digital display advertising) try to solve for impressions. " Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. Go do one for your own site. Search Impression Share.

Search 135

Search Analytics PPC Green 135

Occam's Razor

AUGUST 9, 2016

It has been a great way to immediately influence revenue for my ecommerce engagements. The latter is particularly useful as an aggregated view for senior executives. What about Display advertising driving which plays primarily an "upper funnel" introducing your brand to prospects 1.58? Take a break. Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

techcrunch.com

OCTOBER 23, 2010

Update: Part 2: Finding Your Co-Founders CrunchBase Information Seth Sternberg meebo Information provided by CrunchBase Tweet Next Post Previous Post Advertisement Now Commented Facebook Goodbye, MacBook Pro. I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

AUGUST 13, 2012

If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! The credit distribution is proportional to content consumption (I like page count and not time) and finally apply the rules based on position in the path.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JANUARY 28, 2013

It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators! I love this. Amazing, right?

Web 164

Web Design Marketing Security 164

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). I wonder what the distribution looks like? Conversion Rate is money, sometimes directly as revenue and other times indirectly via Leads collected. Revenue <-> Profitability.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

JULY 15, 2014

The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. The CXOs have very little of all three factors.

Analytics 159

Analytics Metrics Web Ohio 159