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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

Caching 140
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

You can ask them to come and watch your videos at your owned & operated websites (O&O) where you can make higher margins as well as ask directly for more meaningful customer information such as Facebook connections, Twitter oAuths, email addresses and the like. In the old days this was email addresses.

Video 339
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Account-Based Marketing Software & Tools

ConversionXL

MRP is a predictive tool that serves the ABM market—as well as email, direct mail, and others who benefit from predictive marketing. As one user noted : With the GA reporting alerts, email and SLACK alerts, our sales teams find Demandbase beneficial in identifying the account’s activity and helping prioritize sales tasks.

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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

Proper tracking of traffic sources delivers a clear view of the user’s purchase journey : We can see how search engine optimization helped an in-market searcher discover our website, and how our Facebook remarketing and abandoned cart email campaigns nudged a user to come back and finish their purchase. Which email campaign was this link in?

Analytics 118
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10 Predictions About the Future of Ecommerce

mashable.com

Advertise Advertise. That means every element of the messaging will be personalized, from the on-site experience to social targeting and especially email. Amazons product suggestions are great because they have so much aggregate data. About Us Jobs Advertise Subscribe Privacy Terms. Entertainment. US & World.

eCommerce 108
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You Should Probably Send More Email Than You Do

www.kalzumeus.com

You Should Probably Send More Email Than You Do. One medium I’ve never made much use of personally is email. This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Give me your email address and I’ll send you things that you’ll enjoy. by Patrick.

Email 54