Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

The Next Web

NOVEMBER 6, 2013

By opening fewer stores you decrease costs in renting real estate, distributing products to your stores, and hiring employees for every location in every area you’re operating in. Online stores can serve more customers globally with lower costs, less effort, and fewer employees 24/7.

Affiliate 134

Affiliate Revenue Internet Marketing 134

David Teten

JULY 25, 2017

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. This is roughly comparable to PRNewswire’s distribution service. – Aggregation, ranking, and discounts from service providers. For example, consider public relations.

Portfolio 60

Portfolio Technical Review Private Equity Database 60

ReadWriteStart

MARCH 17, 2011

And over time, I envision that eco-system after eco-system around the world would learn how to use this program to do effective and precise entrepreneurship development, not spray and pray, which is largely what goes on today, with huge amount of resources being wasted. We have done that in 1M/1M. Ten people paying $37.50 ResortHunt.

Costa Rica 114

Costa Rica America Silicon Valley Entrepreneur 114

VC Cafe

JUNE 18, 2012

Whether you are a big brand, a small business, or a non-profit – the Brandsforce proprietary platform helps you create and execute an advocacy program that is right for you. We live, think and breathe digital music distribution. Unlike other companies, we are a true digital record label, not aggregators. Our project.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. This is especially true of big businesses: Chad Sanderson, Subway.

Chad 112

Chad Mobile Technical Review Aggregator 112

ConversionXL

OCTOBER 4, 2018

As Andrew Pearson of Intelligencia notes, “Without significant hardware investments, predictive analytics programs either weren’t possible or too slow to be useful.”. Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. Inventory management.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Startup Lessons Learned

FEBRUARY 22, 2010

Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups. So why is demographic diversity important?

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). 12.11% from Organic Search via Google. Also see the much better, sweeter, distribution for Visitors who visit from 9-14 times through 26-50 times. Left nav -> Content -> Site Search].

Analytics 118

Analytics Web Social Media Search 118

Hearpreneur

AUGUST 2, 2020

On top of that, we built solutions, training, programs, and routes to market by solving each problem we faced and our fellow food entrepreneurs faced. We currently operate a large 17,000 square foot facility, 5 stores to sell products in, and a distribution business to sell the product to retailers. 3- Secure my sense of purpose.

Entrepreneur 144

Entrepreneur Technical Review South Korea United States 144

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic.

Social Media 47

Social Media Vertical Advertising Distribution 47

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

AUGUST 9, 2016

You can also search for other stuff, like custom reports or attribution models. The latter is particularly useful as an aggregated view for senior executives. Now scroll just a bit back up, stare at that column, what would your strategy be for Organic Search if it is at 0.46? Another tip. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Not necessarily in the shopping mindset. In my mind “the stream&# changes that equation.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Both Sides of the Table

JANUARY 17, 2011

From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. How much power does Google have due to search? Free form, then aggregation, then organization, then structure, then words, then metaphors, then narrative, then publish.

Technical Review 356

Technical Review Framework Audience Media 356

pandodaily.com

NOVEMBER 29, 2012

Firms like Accel and Greylock and Menlo Ventures announced discovery or seed funds, while other firms like Sequoia Capital and Andreessen Horowitz pioneered stealthy scout programs to give entrepreneurs their money, whether they knew it or not. Chill Direct: Direct to fan content distribution. Pando Daily. PandoMonthly. PandoDigest.

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93

mashable.com

SEPTEMBER 22, 2008

Invoice Journal – Free invoicing program. clickbook – A free online booking and scheduling program. Conferences, Presentations & Meetings Expectnation – A conference program organizing software. They also have a blog with tips for using the program.

Software Review 78

Software Review Social Media Social Network Software 78

abovethecrowd.com

DECEMBER 18, 2017

Spending wisely allows them to get more and more products and services under their given plan or program. Brighter has rapidly achieved national scale with distribution to tens of millions of insured patients and over 100,000 providers. This will add fuel to the fire and accelerate the transformation. We are willing to bet on it.

Customer 59

Customer Technical Review Venture Capital Software Review 59

Both Sides of the Table

JUNE 29, 2011

The Amazon AWS-led revolution of startup innovation has led to a massive increase in the aggregate number of startups. In addition it is much easier to get distribution than it was in the pre Facebook, pre iPhone world.

Venture Capital 296

Venture Capital Software LP Early Stage 296

Genuine VC

JULY 14, 2008

It’s been amazing to see Google (98% of its video traffic comprised of YouTube) steadily increase its market share for six months straight (see chart below where I aggregated the info from a few months of ComScore press releases). It seemed as though this juggernaut was defying a strong current internet trend – the deportalization of content.

Video 100

Video .Net Distribution Aggregator 100

Genuine VC

JULY 14, 2008

It’s been amazing to see Google (98% of its video traffic comprised of YouTube) steadily increase its market share for six months straight (see chart below where I aggregated the info from a few months of ComScore press releases). It seemed as though this juggernaut was defying a strong current internet trend – the deportalization of content.

Video 100

Video .Net Distribution Aggregator 100

ConversionXL

MAY 27, 2020

Guest blogging entails searching for industry blogs that accept guest contributions, pitching a list of topics, writing content, sending it back to the editor, and finally getting your post live. Being featured on sites like Search Engine Journal (SEJ), Moz, Entrepreneur, and HubSpot is solid social proof. Guest blogging.

B2B 142

B2B Social Media Email Campaign 142

crowdSPRING Blog

SEPTEMBER 30, 2012

For much of the past five years academics, journalists, bloggers, and assorted mass-media-tag-alongs have been heralding the “ death of newspapers ,” the downfall of the publishing industry and the collapse of information distribution as we know it.

Small Business 88

Small Business Public Relations Social Media New York 88

Startup Lessons Learned

JANUARY 4, 2009

Using memcacheds multiget, which allows the fetching of many keys in parallel, I have written code to aggregate all the shard lookups for a given page and prefetch them, reducing the overhead even further. This is great for something like a huge DHT or a distributed work queue. The actual directory itself is straightforward.

San Francisco 151

San Francisco Architecture Startup Database 151

Occam's Razor

JANUARY 28, 2013

Of course there is still the search box on top of the page. It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! So like every other human on the planet I go to my favorite search engine and type in "ADT Security Plans."

Web 164

Web Design Marketing Security 164

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. Search Engine Optimization Tools. free, distributed source code control management system. Outlook plugin to search. Ad Promotion.

Software Review 53

Software Review Technical Review Startup 53

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. First of all, they are not selling their product by hand. This unit of progress is remarkable in several ways.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Obsess about this metric. That's the cost.

Metrics 151

Metrics Web Analytics CPA 151

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Mce Systems. MailVision.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Agile VC

JUNE 12, 2012

Swipely is focused on payment marketing, namely unifying loyalty programs and payments for main street merchants. It’s conceptually no different from the early days of Western Union’s original payments business when people “wired” money to one another at each end of a physical distribution network. Is that it?

Mobile 250

Mobile Disintermediation SMS Government 250

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. The New MacBook Air Is That Good. Partner up?

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). Share of Search. I think we have established that.

Campaign 128

Campaign Analytics Metrics Search 128

Up and Running

DECEMBER 9, 2014

It helps you when you’re investing in a marketing program even though what ad spend or what cost of acquisition you’re comfortable with. What should my startup be focusing on, marketing, searching for leads, or working on our strategy? This is really an exciting panel to be a part of. Bates: Fantastic.

Small Business 95

Small Business Finance Forecast Metrics 95