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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. I don't think it is simply a metrics/measurement problem. Metrics are a problem.

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The Crucial Questions Every Project Manager Needs To Ask – And The KPIs To Answer Them

YoungUpstarts

A report that can be filtered and aggregated by data points like team, portfolio, or customer, also acts as a KPI that allows teams to identify which projects need attention, which are profiting, and which are facing losses. How are team members performing and interacting?

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What is CRM? Customer Relationship Management Explained

Up and Running

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Optimize information shared by multiple employees, and streamline existing processes. This can help improve account and sales management across multiple devices while ensuring customer experience is maintained between employees.

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Post-Crisis Digital Trends That Will Reshape Your Business in 2020

Up and Running

Simply put, IoT is a combination of sensor and data analytics systems, helping businesses aggregate metrics to make more accurate decisions. Simply put, they tend to focus on an employees’ ability to return to the office and overlook their willingness to do so. Build new business outside of your core company.

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The 4 Types of Stories Founders Need to Tell When Fundraising

View from Seed

That story is how you recruit employees, convince customers to give you a shot, and secure funding. Are you aggregating and leveraging a competitive dataset none will be able to reproduce? Trying to recruit a co-founder or key-employee? The story of your company is a major piece of what the company itself is.

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Small Business and Startups: Making Customer Service Available (On Your Own Terms)

crowdSPRING Blog

Four times per year, Bianca (our Customer Service Manager) downloads reports from each of these services and aggregates them into one supersize Excel spreadsheet, allowing us to perform fairly sophisticated analyses of the results. hourly distribution data allows us to schedule extra help for the busiest times of each day.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process.