crowdSPRING Blog

AUGUST 7, 2018

Many small businesses assume that brands start and end with their business name and logo, and overlook all of the other important marketing content that is a part of any substantial branding effort. Consider how people search for something. As we wrote previously : A brand is more than logo design. You want more effective content.

Small Business 59

Small Business Mobile Design Search 59

Duct Tape Marketing

FEBRUARY 27, 2020

John Jantsch: So I got to know, what’s in the name? So, in full disclosure, you mentioned about your name, Duct Tape Marketing, when you and I were offline a second ago. So I actually named my company … You’re going to laugh at me now … Nearly Freelance, because you know, my name’s Lance.

Audio 56

Audio Boston Video HTML 56

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

Up and Running

JANUARY 14, 2019

Paying the up-front fee (and signing the franchise agreement) gives you the right to use: The business or brand name. Franchising can be a great way for companies to increase their distribution. Franchising is a great product and service distribution method. Start your search online. The system of doing business.

B2B 82

B2B Distribution Search Matching 82

crowdSPRING Blog

AUGUST 6, 2018

You can see this in sites where the website’s navigation uses vague internal terms like “Back Office Services” or the names of your company’s various divisions. According to the search giant, over 48% of all users started their search for something on a mobile device. Need another reason to go responsive?

Mobile 48

Mobile Design Technical Review RSS 48

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Lead Creation.

B2B 131

B2B Marketing Analytics Campaign 131

Up and Running

NOVEMBER 23, 2021

eCommerce fulfillment is an important auxiliary service for online retailers looking to make a name in the market through their customer service efforts and activities. Benefits such as 24/7 support, embedded return processes, refunds, and consistent delivery speed to name a few. Free shipping qualifications.

eCommerce 110

eCommerce Customer Retention Reputation 110

Duct Tape Marketing

MAY 23, 2024

And commerce is essentially taking, once an item had been sold and it had gone off market, if it had gone back to a distribution center or a retailer or a brand, what was to happen to it next? And most distribution centers are really designed for egress. And so the earliest versions were eBay and scratch and debt sales. powered by

Revenue 60

Revenue Distribution Cofounder Email 60

nikcub.appspot.com

MARCH 8, 2012

Regional communities and Alumni orgs - Google search for regional message boards and forums and check your own alumni organizations. Partnerships - B2B business development work can commence before you have a product. See my recent post here about naming a product or company. The Google Firefox search deal, Chrome and Lady GaGa.

Cofounder 40

Cofounder Web Founder South Korea 40

Up and Running

NOVEMBER 3, 2011

Newspaper and magazine advertising has been perceived as a dying art for some time, but newspaper and media exposure can still be an important way of getting your name known. Another tactic is to distribute questionnaires and quizzes to your customers to find lots of interesting ideas on which to base your press release.

PR 82

PR B2B SEO PPC 82

Duct Tape Marketing

NOVEMBER 3, 2017

How long ago did you search for your brand name? I assume you think your Google search reputation is pretty OK? Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. source ).

Social Media 40

Social Media Search Naming Widget 40

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. That can then be distributed through owned, earned, and paid, right? If we publish on your website with written content for search purposes, check, if not, then we don't do it. If you're B2B, it should be LinkedIn. And then basically. I've done some like.

Channel 63

Channel Acquisition Framework B2B 63

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

www.foliomag.com

JULY 31, 2012

SEARCH FOLIO: Search. Search Jobs. Search Jobs. B2B: Business Media. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * B2B Publishing. Distribution.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. A simple way to do this is with a hero statement template: (My company name) is a hero to (ONE persona) that wants to (ONE JTBD). Do we sell to large enterprise companies?

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

MAY 13, 2020

For a larger analysis, you can aggregate data any way you decide: average, median, percentile distribution, or some advanced statistical model. This is a challenge for most B2B sites. Ads, crawlers, logs—you name it. Isn’t it important to know that 20% of your users convert within 2 minutes and 10% take more than 7 days?

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

MARCH 16, 2017

A recent survey by the Content Marketing Institute found that a staggering 89% of B2B marketers focus on LinkedIn as their main platform, making it one of the highly sought after platforms to master when it comes to B2B content. Firstly, go to your LinkedIn dashboard, and search for a button that says “Business” at the top.

Distribution 56

Distribution Naming Search Guinea 56

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Coalesce address the more general problem of searching through large data sets for best fits. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. Get a Twitter account in your business name. They are the first thing people see on search engines.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. When you tag your email, paid search, display, organic and paid socially shared urls, you are going to ensure that your analytics solution will capture the source accurately (even in all those cases where there is no referrer).

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. Guest blogging entails searching for industry blogs that accept guest contributions, pitching a list of topics, writing content, sending it back to the editor, and finally getting your post live. Guest blogging.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

JUNE 13, 2016

Or are they using other entry points such as the side-navigation, search, or teaser categories? In this case it may be helpful to look at the click rates on navigation elements or the use of internal search in the variants. This can include call-center customers, customers from B2B, or excessive online shoppers. Why is that?

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Up and Running

OCTOBER 21, 2014

Do you want to tie your name to an oil industry, or offer a service that you may not be brilliant at, but that will attract a lot of customers? This will include choosing and registering your business name and choosing a business structure. For B2B companies: Branding Business. A google search should help you figure this out.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. To show up on Google search in a way that you don’t want can have a serious dent on your reputation. What’s not to like?

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). For The New Yorker they can easily tie to my name, address, credit card and a more. Smarter Search, Display. Nonline Customer-Name-ID. When you choose unwisely, the long-term consequences can be dramatic. ACT goals were set imprecisely.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Of course there is still the search box on top of the page. It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! They deliver delight.

Web 164

Web Design Marketing Security 164

online.wsj.com

SEPTEMBER 23, 2012

View All Search Results » Subscribe. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. SmartMoney.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. This helped them narrow their search down to a list of 15 best-fit accounts and where to find them. How GumGum uses personalized content to close enterprise B2B companies. Native ads. Social ads.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

DECEMBER 3, 2018

They’d upload a list of product terms and related topics— moisture resistant flooring adhesive, subfloor moisture proofing —and their keyword research tool would spit back hundreds of “0 searches per month” results. New, when products are so cutting-edge that few people know they exist, let alone that they should search for them.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Back in 2009, Google conducted experiments which demonstrated that slowing down the search results page by under half a second resulted in 0.2%

Conversion 48

Conversion Technical Review Audience PPC 48

Agile VC

JUNE 12, 2012

Swipely is focused on payment marketing, namely unifying loyalty programs and payments for main street merchants. It’s conceptually no different from the early days of Western Union’s original payments business when people “wired” money to one another at each end of a physical distribution network. Enough said.

Mobile 250

Mobile Disintermediation SMS Government 250

Brandanew

APRIL 22, 2016

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. offers for all their search and native ad offerings.

Advertising 100

Advertising Distribution Marketing New York City 100

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Startup Lessons Learned

OCTOBER 23, 2009

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. Namely, that they agree to use it free of charge if we deliver it to them and it is capable of X, Y and Z. I encourage B2B startups to keep them in their customer development arsenal.

San Francisco 144

San Francisco Customer Wiki Lean 144

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc. Interviews deliver original content and can kick off distribution.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

AUGUST 1, 2017

This attitude is measured through a variety of means , namely the customer’s intention to repurchase, the intention of cross-buying (buy another product from the same company), the intention to switch to a competitor (price tolerance), and intention to recommend the brand/company to other consumers. Lafley and Roger L.

Customer 114

Customer Retention B2C Programming 114