A Smart Bear: Startups and Marketing for Geeks

JANUARY 13, 2015

Often your best estimate of any metric or market behavior or business model component is at best accurate within a power of ten, for example “expected conversion rate between 0.5% Not many search terms have that many impressions even over 3 years. Early in a company’s life, you don’t know anything.

Business Model 120

Business Model Affiliate Startup Bootstrapping 120

Steve Blank

NOVEMBER 16, 2009

Eric Ries in Times Square For any model to be useful it has to predict what happens in the real world – including the web. I realized the Customer Development model needs to be clearer in what exactly a startup is supposed to do, regardless of the business model. “What is the “Business Model” of your startup?&#

Customer Development 224

Customer Development Web Developer Customer 224

Austin Startup

MARCH 3, 2020

In January, LexSet, one of 50 finalists for SXSW Pitch 2020 , won third place (and $250,000) in Verizon’s Built on 5G Challenge , a nationwide search for solid 5G innovations that could be commercialized using its low latency, high bandwidth millimeter wave 5G network. An example of LexSet training data.

Technical Review 63

Technical Review Los Angeles Cofounder Silicon Valley 63

Steve Blank

APRIL 10, 2009

Reply Why Startups are Agile and Opportunistic -- Pivoting the Business Model , on April 14, 2010 at 6:32 am Said: [.] to see if they need to make a Pivot to find a better model. The search for a profitable and scalable business model might require a startup [.]

Silicon Valley 305

Silicon Valley RSS Startup Agile 305

Austin Startup

SEPTEMBER 29, 2018

business model and team. I usually don’t back a business unless there are founders that can build, sell, and service the new solution that is being brought to market. Here are the ingredients: Business model : This is actually the most important ingredient of the five. Momentum has a way of building?—?and

Bootstrapping 52

Bootstrapping IPO Business Model Software Review 52

Steve Blank

JUNE 11, 2009

However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. By now the company may have found and settled on a repeatable business model.

Cofounder 224

Cofounder Founder Silicon Valley Technical Cofounder 224

View from Seed

JANUARY 11, 2018

We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment , clothing , and home. Impact First, Business Models Second. In the history of NextView, we’ve invested in approximately 60% consumer and 40% business oriented startups. Alignable ).

B2B 120

B2B B2C Vertical Portfolio 120

Hunter Walker

JANUARY 12, 2019

.” Inertia is too strong and companies like Spotify, which solve this via search, curation and personalization, are increasing their share of podcast market. So what are some businesses to be built here if you are passionate about this challenge?

Bootstrapping 94

Bootstrapping Curation Vertical Business Model 94

Steve Blank

AUGUST 31, 2009

Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model. Look at the Product Development model and you might wonder, “Where are the customers?” business model. before you ship. customers aren’t buying it, the cost of distribution is too high, etc.)

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Austin Startup

FEBRUARY 17, 2020

Job seekers, case managers, and career coaches use the resulting Skill Profiles to improve career planning, job searching, and training. This track brings together founders and funders and showcases exciting new companies, products, services, and business models across different verticals and industries.

Cofounder 78

Cofounder Vertical Austin Conversion 78

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. Using the business model canvas, the changes to their business were obvious.

Customer 255

Customer Cloud EC2 Channel 255

Occam's Razor

OCTOBER 14, 2014

This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others). and Organic Search Traffic (can't ever have enough of that!)… See Page 269. :). So how can you use your own data?

Analytics 133

Analytics Vertical Metrics Web 133

Austin Startup

FEBRUARY 3, 2020

By introducing the ability to safely search and share encrypted data, StrongSalt improves security and accessibility and creates potential for broader adoption of data encryption. StrongSalt also lowers costs for companies by removing friction from encryption while making it accessible for all developers via the API platform.

San Jose 75

San Jose Cofounder API Silicon Valley 75

mashable.com

OCTOBER 27, 2010

Do a web search to find platform-specific tools. Here, developers and dev shops are organized by vertical so you can find a shop that has expertise in the kind of app you want to build. There are also tons of tools for creating your own microsites, Facebook apps, social networks, blogs and more. PM OK, agree.

Small Business 104

Small Business Technical Review Social Media Software Review 104

Austin Startup

FEBRUARY 10, 2020

See Betmarkets talk about their business model in the category Innovative World Technology between 5 and 6 pm Saturday, March 14, before a live audience and a panel of expert judges. The status quo is there to be challenged and torn apart, in search for more efficient and effective solutions, while always striving for meritocracy.

Portugal 62

Portugal Investment Bankers United States Cofounder 62

Austin Startup

FEBRUARY 10, 2020

See Betmarkets talk about their business model in the category Innovative World Technology between 5 and 6 pm Saturday, March 14, before a live audience and a panel of expert judges. The status quo is there to be challenged and torn apart, in search for more efficient and effective solutions, while always striving for meritocracy.

Portugal 62

Portugal Investment Bankers United States Cofounder 62

Hearpreneur

JUNE 24, 2022

A best practice when choosing a business name is that it should make it clear to people what you do while also leaving you plenty of room to maneuver and make changes to your business model or niche positioning over time. So, the word vertical is what I have been looking for. 7- My three-step process. #8-

Naming 113

Naming Entrepreneur South America Social Media 113

Cracking the Code

NOVEMBER 13, 2008

was OK a few months ago, the hurdle is now higher and should be close to CAC>1 – Keep only reps making quota and cut marketing activities with lower ROI Customer Lifetime Value (CLTV) >0 – Adjust operations, RD and GA to make your business model profitable 3. Rethink vertical segmentation: Healthcare? software. (10).

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Hunter Walker

MAY 20, 2018

Glossy focuses on the changing nature of the fashion and beauty industries as they collide with digital technology, new business models, and the need for sustainability and inclusivity. HW: What are some other digital media businesses you admire? We’ve since expanded under Digiday Media to have other brands.

PR 64

PR Media Differentiation Audience 64

Up and Running

APRIL 30, 2013

Honchos are found by looking vertically. Ninjas can help you optimize an aspect of your business that you are struggling with. Founders can find good ninjas by searching for leaders in particular functions. They probably don’t know — or care — much about your business model or technology, but they know a lot of people.

Equity 89

Equity Vertical Naming Networking 89

Hearpreneur

AUGUST 10, 2022

JetBlue has had to recreate established models and vertically integrate where the adjacent experiences for the customer and courageous brand to reinvent an entire ecosystem in this way. They have a really cool business model where they summarize non-fiction books into 15-minute read or listen. 11- Blinkist. 14- YouTube.

Entrepreneur 124

Entrepreneur Technical Review Non-Compete Software Review 124

Duct Tape Marketing

AUGUST 27, 2019

They moved everything to the online model in late 2013, early 2014, and that’s when kind of landed on the current online learning business model. Matt Cooper: We have focused in on creative as our real sort of core vertical and core area of expertise over the last 12, 18 months, in particular.

Community 59

Community South Africa Software Global 59

Cracking the Code

DECEMBER 2, 2006

The time they spend with customers is usually limited to transactional core products sales, generating lower margins – The resource allocation is not always matching the opportunity (geography, customer segment, vertical.) – The rules of engagement for technical resources (solution or product specialists) are not clear.

Software Review 48

Software Review Technical Review Europe Software 48

Steve Blank

NOVEMBER 4, 2021

Modern entrepreneurship began at the turn of the 21 st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models.

Customer 424

Customer Marketing Lean Vertical 424

Rob Go

FEBRUARY 9, 2014

I’m smashing that all into some measure of “conviction” on the vertical axis. These are all the proof points that the business is working, and can range from actual financial metrics to even subjective things like how industry experts and potential customers are perceiving the idea.

Vertical 78

Vertical Valuation Framework Metrics 78

Seeing Both Sides

AUGUST 16, 2012

TripAdvisor may be one of the most fascinating companies I know and so I was excited to dig into their business model as part of my series on scaling. TripAdvisor is more of a classic consumer Internet success story, but with even more powerful network effects and an amazing business model. Henry Harteveldt, Forrester.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Steve Blank

NOVEMBER 19, 2009

But with the cold-war winding down these agencies could no longer be counted on to provide Cray Research with enough business to sustain the company. The search for commercial supercomputer applications was good news for Ardent, as this was our business as well. I liked to fail fast, move on, and not [.] [.]

Silicon Valley 193

Silicon Valley San Diego RSS California 193

Reid Hoffman

SEPTEMBER 8, 2020

Needless to say, this isn’t a business model that works in the pandemic world. Frequently, however, you need to pivot your business model and find new ways to make money. Business model evolution is the rule, not the exception. The only problem was, we didn’t have a working business model.

Startup 36

Startup Silicon Valley Business Model Mobile 36

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Is there a profitable business model? The Traditional VC Pitch Entrepreneurs who pursue the traditional product development model don’t have customer data to answer these questions. Can it scale?”

Customer Development 266

Customer Development Developer Customer Silicon Valley 266

Duct Tape Marketing

APRIL 14, 2022

John Jantsch (06:59): So I think there are a lot of businesses out there that instantly say, yeah, this is for me, this makes sense for my business model, but I, I'm sort of guessing that you're saying, no, everybody needs to do this. This will work for any kind of business. Like that happens in this channel every day.

Marketing 87

Marketing Affiliate Channel Software Review 87

The Startup Toolkit

JANUARY 25, 2017

And if/when you do get some traction, then you’ll expand into other verticals later anyway. When you’re selling to businesses, it’s usually stuff like,”Does the budget exist” and “If this is so important, why haven’t you done anything about it already? So what are the scary questions here?

Vertical 20

Vertical Video Conversion Business Model 20

pandodaily.com

JULY 18, 2012

Follow PandoDaily: Search. But it’s possible that as the secret sauce of new media swings farther from disruptive technology and business models to a focus on curated and quality content, it’s the older entrepreneurs who are in the pole position. Skip to primary content. Skip to secondary content. Get Tickets.

Entrepreneur 45

Entrepreneur San Francisco Silicon Valley Technical Review 45

Seeing Both Sides

FEBRUARY 9, 2015

Search engine marketing (SEM) and app store optimization (ASO) exploit arbitrage opportunities in keywords and placement, but those arbitrage opportunities are effective only for a moment in time and for a certain level of spend. Monetization can get harder with scale as well. in 2009 to $11.80

Metrics 20

Metrics Churn Rate Acquisition SEM 20

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Is ABM right for your business? Example is programmatic ABM Ads (IP Based) vs Search/Social Ads (Intent/Interest based). Is ABM right for you?

IP 98

IP Marketing Technical Review Software Review 98

David Teten

DECEMBER 3, 2019

Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.pakman.com

SEPTEMBER 27, 2012

And I believe, even at their scale, their ad load will need to further increase (along with their targeting abilities) in order to signficantly grow the business. But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. Andres Moran.

Social Media 47

Social Media Vertical Advertising Distribution 47

YoungUpstarts

APRIL 28, 2020

It’s a process that requires the alignment of different sections of your business and requires an immense effort that – if planned right – is definitely worth it. Just a quick internet search will give you detailed guidelines on how to carry out a rebranding, step-by-step. And we wanted our brand to reflect that.

Social Media 191

Social Media Channel Vertical Partner 191