Marketing Analytics: Attribution Is Not Incrementality
Occam's Razor
JULY 5, 2021
From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Right then and there, your VP of Finance steps in with a, hey, how many of these conversions that you are claiming are ones that we would not have gotten anyway? AKA: Attribution!
Let's personalize your content