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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

Attribution is simply the science (sometimes, wrongly, art) of distributing credit for Conversions. Correction: It is almost always true that a very, very , large percentage of the Conversions driven by your Paid Media efforts are not incremental. That of course suits the agenda of your Paid Media Marketers just fine.

Analytics 148
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12 Entrepreneurs Discuss The Entrepreneurs That Best Represents Innovation and Disruption

Hearpreneur

She leveraged her following on social media in a way no one had in the past. I think many entrepreneurs would be wise to look at the ways she was able to use social media to build a brand and following. Henrique co-founded Brex, a financial service and tech company based in San Francisco, California. 11- Henrique Dubugras.

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Corporation or LLC? Business Organizations for Tech Startups.

YoungUpstarts

Automatically, each owner gets an equal share of profit distributions, but with a personalized Articles of Organization or Operating Agreement, the owners can structure payouts based on other factors. An LLC offers greater control over how earnings are used and distributed, but even LLCs have to be reasonable in how they distribute (i.e.

LLC 100
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Tale of Two Valleys: LA and the Bay Area from an Investor’s Perspective

Mucker Lab

Over time, though, military spending wound down and many large aerospace and military companies left Southern California. Los Angeles, at least metaphorically, became more of a media/entertainment town. Dealflow in Southern California is much more organic and less efficient. As these industries continue to cross (or collide?),

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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

It seems that four different models of "discussion creation" have occurred: Organice Discussion - someone posts something interesting, lots of bloggers post on the topic, distributed discussion ensues. Technology Jobs in Southern California – a Rebound. Los Angeles Social Media Starters What is Visible Networking?

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Giant Media founder: How I turned $7,000 into $8 million in three years

The Next Web

You see, Segura is the founder of a Los Angeles-based company called Giant Media, and TNW sat down with him to get his thoughts on his entrepreneurial experience. Giant Media is a video platform that distributes long-form content for brands.

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Five Questions with: Douglas McGray, Editor-in-Chief of California Sunday Magazine

Hunter Walker

Like Douglas McGray , the CEO and EIC of California Sunday Magazine , a newly launched multiplatform magazine. Hunter Walk: So a few months back this amazing magazine called California Sunday started showing up monthly. Hunter Walk: So a few months back this amazing magazine called California Sunday started showing up monthly.