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Praying to the God of Valuation

Both Sides of the Table

There were startups and a software industry but barely. I learned to avoid unnecessary conferences, avoid non-essential costs and strive for at least a neutral EBITDA if for no other reason than nobody was interested in giving us any more money. It was a way to make it hard for your competition to compete. It was 1991.

Valuation 466
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How User Generated Reviews Affect Conversion Rates

ConversionXL

User generated reviews in general are tremendously influential in persuading people to buy. One study found that 88% of consumers trust online reviews as much as personal recommendations and 72% of consumers say positive reviews make them trust businesses more. How Do People Consume Product Reviews?

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're going to get reviews on blogs.".

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. Most startups fail. This is a customer development problem.

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Why Lawyers Don’t Run Startups

Steve Blank

Our conversation led us to Scott Walkers post Why Entrepreneurs Hate Lawyers and why we both recommend that entrepreneurs print it out and tape it to their wall. After being in business for all of seven months, one of our first deals at Epiphany was with a software company called Visio , (now owned by Microsoft.) This was more complex.

CTO Hire 300
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Google Engineer: How We Interview, How I’d Beat Us for Talent, & How Non-Technical Founders Should Approach Devs

View from Seed

Saurya Velagapudi is a senior software engineer at Google, based in their Cambridge, Mass., We also talked about how he’d want to be interviewed if approached by a non-technical startup founder. (I’ve Google tries to cover a variety of topics, from the bare minimum, “Can you code?”

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse. At MakeSpace we had to build complex models to tell us how our pricing and conversion compared down to the neighborhood level.