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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

What emails did they click through? Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Which marketing tactics converted them?

Customer 140
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Fortifying Profits: Strategies to Shield Your Business from Embezzlement

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab John (00:01): Hello and welcome to another episode of the Duct Tape Marketing Podcast. So fake invoices or collections, like setting up the fraudster will set up a company name similar to a customer name, and then collect those checks and deposit them into their own account.

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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Which email campaign was this link in? Browser bookmarks or directly entered URLs.

Analytics 118
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What a CFO Can Do For Your Agency

Duct Tape Marketing

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. Marketing Podcast with Jason Blumer. Like this show? Duct Tape Transcript. I appreciate it.

CPA 72
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The Benefits of Hiring A Virtual Assistant For Your Business Growth

Duct Tape Marketing

Rob began his career as a “Big 6” CPA and held senior positions in several entrepreneurial companies. Rob began his career as a "big six" CPA and held senior positions in several entrepreneurial companies. Back when you were with a, as I mentioned, had the New York Enterprise report, but I did not know you were a cpa.

Hiring 63
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Is It Too Late To Start A Podcast?

Duct Tape Marketing

He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. And he's a CPA was formerly the businessman manager and director of live events for mid role media. I mean, you said you were a, a CPA, uh, that's not necessarily an industry that jumped into podcasting early on. Like this show?

CPA 92
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The Future of Remote Work: Navigating the Talent Crisis, Harnessing Diversity & AI Upskilling

Duct Tape Marketing

Rob has served as a CEO and CFO of several fast growing businesses and began his career as a CPA. Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Rob has served as the CEO and CFO of several fast growing businesses, McGann's career as a CPA.