Remove Customer Remove Global Remove Metrics Remove Product Development
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115
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Eight Ways Customer Analytics Can Give Your Company A Competitive Edge

YoungUpstarts

by Jeff Sauro, author of “ Customer Analytics For Dummies “. In a global economy that’s becoming more competitive each year, every customer (and customer’s opinion) counts. Every customer interaction counts. Certainly, every dollar spent on keeping customers happy and coming back counts.

Analytics 100
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Massacre at IBM

Steve Blank

Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. Frank Robinson of SyncDev has been helping companies figure out their minimum viable product and pivots since 1984, long before I even knew what it meant.

San Jose 259
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Make The Most Of Your Next VC Pitch By Doing These 10 Things

YoungUpstarts

On the other hand, if you arrive at a VC pitch without a comprehensive understanding of the industry you’re hoping to compete in, or without a clear path to profitability or a thoughtful product-development road map, you’ll likely leave empty-handed. Investors want to feel confident that they’ll see a return on their investment.

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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Many entrepreneurs never get past their first-stage focus on their innovative product, to scaling the business globally, organizing a structure to handle thousands of employees, and concentrating their focus “on the business” rather than working “in the business.” Switch your focus from product development to sales.

Merger 379
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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

Traction and evidence from customers were what investors were looking for – even in “slow” sectors like healthcare and energy. The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today. We’ve gone global as well.

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development. Customer Development.