Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Professionals Musings

FEBRUARY 7, 2015

This dual-leadership approach would have avoided the frustration I felt in a startup a few years ago where beta customers loved our software solution as a free prototype, but we couldn’t sell one in the first few months for a price that seemed reasonable for all our work and innovation. These two jobs need to be done in parallel.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Rembrandt Communications

JANUARY 1, 2024

Add this data to a simple software program or spreadsheet… whatever works best for you. Post your message on social media, add it to your newsletters and marketing materials, send an email campaign, distribute a press release… you get the idea. How will you share your message? Let them know what you have to offer. Now, start over!

Public Relations 130

Public Relations Viral PR Social Media 130

Board Effect

OCTOBER 14, 2019

At the first-ever Modern Governance Summit for BoardEffect users, hosted by Diligent Corporation in September, 2019, board effectiveness was a key theme, thus making better board decision-making a key priority in using board management software. Tips for Better Decision-Making. Speaking of time, speed can be essential in a crisis.

Government 55

Government Software Review Technical Review Leadership 55

Rob Go

JULY 11, 2013

As a seed fund, we tend to layer in “ capital efficient beginnings ” to the mix given our investing model and belief about the best way to build internet and software businesses. We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages?

Distribution 66

Distribution Vertical Viral B2B 66

The Startup Magazine

FEBRUARY 18, 2022

A DAM tool otherwise know n as a digital asset management software is an innovative software that stores, organizes/sorts, distributes, and utilizes digital assets with its greatest and characteristic feature being the ability of the tool to store the assets in a central location. What Then is a DAM Tool?

Campaign 167

Campaign Software Search Security 167

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. Consumer approach to software for business users. Distributed version control model – first in the industry like ours and we are filing patents. Folksonomy. Free product. Page 3: Competition.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Therefore, my recommendation for startups who are pre-monetisation is to experiment with new organic distribution ways.

Mobile 190

Mobile Social Media Distribution PR 190

The Next Web

DECEMBER 2, 2013

Our only viral gaming app on the list, we asked DJ Saul , the CMO of the DC-based iStrategy Labs , a DC-based digital agency that has built products like Grandstand and Social Machines for clients like The Washington Redskins and Nickelodeon , for input. 8) Angry Birds.

Cost 168

Cost San Francisco New York City Ruby 168

YoungUpstarts

OCTOBER 9, 2018

A couple of years ago, launching an application was all that was needed to be ahead of the game in the mobile software world. Have a strong distribution network. Secondly, make sure that you have a distribution network that avails the application to the right customers at the right time. Pushing your app through the media.

Mobile 124

Mobile Startup Distribution Viral 124

Agile VC

SEPTEMBER 16, 2014

He had a clear vision of what he hoped to achieve with GrabCAD… to make collaborative CAD design easier in our connected world, where CAD engineers and product designers are more distributed. I got to share some of our early dashboards from LinkedIn as GrabCAD crafted their own dashboards for early viral growth.

Boston 154

Boston Acquisition Estonia Viral 154

ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. The result? An increase in listings from 50,000 to 500,000. Don’t cast your net too far and wide.

Retention 113

Retention Marketing Acquisition Channel 113

crowdSPRING Blog

MARCH 15, 2013

The chart above shows age distribution within major social networks and online communities. ViralSearch: Identifying and Visualizing Viral Content – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. 30+ Cute Food Business Logos – [link].

Social Media 105

Social Media Small Business Design Media 105

Startup Professionals Musings

JANUARY 5, 2018

This dual-leadership approach would have avoided the disaster I experienced in a startup a few years ago where beta customers loved our software solution as a free prototype, but we couldn’t sell a single one for the full price that seemed reasonable for all our work and innovation. Here again is your chance to make pivots for almost no cost.

Product 137

Product Advisory Board Business Model Cofounder 137

ConversionXL

MAY 27, 2022

Attribution software will tell you if your website visitors come to you through direct traffic or organic. Context matters, and attribution software is still limited. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. As Seinfeld said , “There is no such thing as an attention span. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

mashable.com

JANUARY 23, 2012

This is particularly true in the fast-paced high-tech and software world, where only a small percentage of startups mature. In most states, an LLC or Corporation must settle its debts before any distributions can be made to members. Again, no assets can be distributed until all debts have been settled. viral video.

LLC 68

LLC Technical Review Social Media Startup 68

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market.

Customer Development 226

Customer Development Web Developer Customer 226

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

JANUARY 22, 2020

Distribute live videos and copy that build cannabis education and the lifestyle. Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth. Interact and collaborate with influencers and micro-influencers to maximize your reach, fans, and followers.

SMS 101

SMS Marketing Affiliate Social Media 101

Rob Go

JANUARY 12, 2015

Your product may have gotten traction due to some distribution hack or novelty factor, both of which may not lead to sustained usage and growth. Barriers to entry are so low in software that new entrants can always steal your thunder, and sometimes draft off your early learnings. The Case for Traction. The Founders Perspective.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

Barriers to entry are so low in software that new entrants can always steal your thunder and sometimes draft off your early learnings. Great teams fail to build a product and get early distribution all the time. Generally speaking, this is because of what it takes to get early distribution in these markets.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

mashable.com

SEPTEMBER 12, 2011

After all, high-quality open source software is free, the cloud makes computer power far less expensive, and anyone with an Internet connection can learn Ruby and CSS. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team.

Startup 79

Startup Social Media RSS Social Network 79

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Hugo Woodhead is the founder of Pilcro , which sells brand management software. Product launches are one phase in the product lifecycle. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

David Teten

DECEMBER 3, 2019

Monitoring and reporting solutions include BaseVenture , Burgiss , Davigold , DocDep , eFront FrontInvest , Framework , Investors Economic Assurance’s CapAssure , Netage Dynamo PE , Q-Biz Solutions , Qualtrics , SS&C GlobeOp , an d Vantage Software. Private Equity Software and Services Directory. The VC Software Stack?—?the

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Steve Blank

MARCH 18, 2011

Software companies had to buy specialized computers and license expensive software. Startups that win in the bubble will be those that get wide adoption (using freemium, viral growth, low costs, etc) and massive distribution (i.e. The reward for doing so was a liquidity event via an Initial Public Offering. Wide Adoption.

Internet 334

Internet IPO Silicon Valley Agile 334

mashable.com

SEPTEMBER 22, 2008

Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. Invoice Place – Online billing software that lets you track invoices, quotes, receipts and more. Gliffy gliffy – Online diagramming and charting software.

Software Review 78

Software Review Social Media Social Network Software 78

The Next Web

JANUARY 26, 2014

He started and sold a popular recipe portal, and now runs a virtual assistant software company. If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc.

Thailand 167

Thailand Social Network PPC Singapore 167

Steve Blank

FEBRUARY 26, 2020

These elements of the business model– revenue (pricing, pricing strategy), distribution channel, How to Get/Keep/Grow customers, Key Activities, Resources and Costs – are other, critical parts your start up needs to understand and have in place. But great product and eager customers are just part of what makes a great business.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

abovethecrowd.com

NOVEMBER 13, 2012

Wow” moments lead to word-of-mouth viral growth and high net promoter scores. oDesk’s presence increases the number of first time software outsourcers. In this latter case the marketplace appears as an expense, and it’s easier for the supplier to view it is a “tax” versus a distribution relationship.

Aggregator 101

Aggregator Marketing Software Review North America 101

thebarefootvc

OCTOBER 23, 2023

Disinformation and deepfakes have increasingly become an issue, as evidenced by viral fake content, used as propaganda in the fight for the world’s attention. All of this wouldn’t be possible without advances we’ve already seen in processing power and through the distribution of existing information via trusted “nodes” of data.

Tunisia 40

Tunisia Artificial Inteligence Jordan 40

Feld Thoughts

JUNE 6, 2012

I love software wrapped in plastic. Upverter) and the natural viral effects of the social web. The remaining traps to avoid are in the fields of logistics, distribution, financing and fundraising, among others. Kickstarter), communities (e.g. Thingiverse), collaboration (e.g.

San Francisco 133

San Francisco China Asia Europe 133

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. More people means adding users, ideally through virality or word of mouth, but also through paid advertising. People will behave irrationally. Inertia is real.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. Data-driven business is here today; it''s just not evenly distributed. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

A Smart Bear: Startups and Marketing for Geeks

JULY 7, 2016

Social Media makes group-games viral. Also it takes ten years to build great software , not to mention a substantial company. ” Something happened in the world that removed the last blocker. Smart phones (with internet and GPS and maps) at sufficient consumer penetration make Uber and Lyft possible.

San Francisco 170

San Francisco Startup Framework Azure 170

View from Seed

JUNE 30, 2015

For a SaaS software company, you better have several hundred thousand in MRR and 9 months or more of good cohort data to get a great round done. For consumer social, you need amazing virality, engagement, and hundreds of thousands of DAUs. Solid founders or those working on less obviously audacious companies get funded later.

Seed Stage 120

Seed Stage Syndicate Syndication Dilution 120

VC Cafe

NOVEMBER 2, 2010

They hope to raise awareness through viral marketing and word of mouth, since participating in professional industry events can be a pretty expensive ordeal when you take into account hotels, flights, tickets, etc. give2gether provides a unique SaaS (Software as a Service) platform, tailored for Non-Profits and NGOs.

Finder 128

Finder Startup Social Network Mobile 128