ConversionXL

MARCH 31, 2020

Brands, especially those that have never done traditional retail, like Jet or Away, are winning buyers before they arrive on a site by focusing on “experiences” (not just transactions) and partnering with influencers. But in 2020, the number of online sales coming from mobile is 49.2%. We didn’t even have smartphones. Image source ).

eCommerce 110

eCommerce Sales Software Review Development Team Review 110

Rembrandt Communications

SEPTEMBER 1, 2020

However, PR can provide many benefits that can actually catapult sales and give you a competitive edge cost-effectively. Also, if you share your media clipping with potential investors, partners, sponsors, and more, it can be an important selling tool. Specifically, here are…. Gain third-party credibility you can’t buy.

PR 147

PR Finance Public Relations Software Review 147

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. You learn by asking.

Hiring 346

Hiring Sales Startup Early Stage 346

Startup Professionals Musings

SEPTEMBER 4, 2019

You need to build business relationships with partners, team members, investors, and of course customers. As an introvert myself, I remember worrying that I could never be comfortable giving a sales pitch, or networking to find clients. It should end by asking for the next step in the relationship.

Entrepreneur 261

Entrepreneur Elevator Pitch Angel Investor Incubator 261

Version One Ventures

MARCH 29, 2024

Gencove has partnered with Ferris Genomics to offer end-to-end genomics sequencing services. with participation from Figma Ventures and founders of leading engineering-driven companies. Shippo announced Addresses API , a fast reliable solution for validating, parsing and storing customer addresses. You can read the announcement here.

Portfolio 81

Portfolio Software Review San Francisco API 81

This is going to be BIG.

FEBRUARY 22, 2010

VP of Sales, Monetate - Philadelphia, PA A finger hovers above a mouse button. Using Monetate Real-time Marketer, companies are boosting sales while slashing costs and time-to-market. The company is not just looking for a VP of Sales, but for a champion for all things sales throughout the organization. It wants to click.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

YoungUpstarts

JUNE 4, 2019

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

Framework 127

Framework Architecture Cleveland Early Stage 127

Duct Tape Marketing

AUGUST 14, 2018

5 Steps to Small Business Search Engine Optimization written by John Jantsch read more at Duct Tape Marketing. That’s how you think strategically about search engine optimization. For local businesses, Google My Business has become one of your most important search engine optimization assets.

Search 67

Search Engineer Small Business SEO 67

The Startup Magazine

MAY 23, 2023

If you are an owner of an online store or the marketer for one, then promoting your online store is a crucial undertaking that helps boost your sales. Once you know who they are, it will be much easier to craft your sales and marketing materials around them to know which ones work and which don’t. Check them out.

Sales 117

Sales Campaign SEO Audience 117

YoungUpstarts

MAY 24, 2019

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

Framework 113

Framework Architecture Cleveland Early Stage 113

www.bothsidesofthetable.com

MAY 13, 2012

Sales & Marketing. Want to Know Difference Between a CTO and a VP of Engineering? I recently did a post for startups on understanding sales people. This time I thought I’d try and address engineering talent. Often I’m asked by startup CEO’s about how to best build an engineering team.

Fractional VPE 89

Fractional VPE Part-Time VPE Fractional CTO CTO Hire 89

Both Sides of the Table

MAY 9, 2018

You race back to the office to tell everybody how well it went and you wait for the follow-up call to have a partners’ meeting or talk about term sheets or at least dip into due diligence. She was one of the lead engineers at Uber. That way when my partners in are in …. I always tell people that fund raising is a sales process.

Software Review 381

Software Review Churn Rate Due Diligence New York 381

The Startup Magazine

JANUARY 26, 2022

It’s not just the hardware product design process and all of what this entails – from developing and testing a prototype, to engineering the mechanics, electronics and software, to setting the product up for manufacturing. Experienced designers and engineers know most of the commonly used parts and their specs well.

Design 147

Design Development Team Review Product Technical Review 147

YoungUpstarts

JUNE 1, 2019

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. As you develop your product, you must concurrently invest in market-engineering tasks.

Cleveland 150

Cleveland Framework Marketing Early Stage 150

ConversionXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience. Take Booking.com.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Offering a sparring-partner function on strategic decisions. how much energy to put into channel partners vs. direct sales. Mentorship.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

YoungUpstarts

JUNE 27, 2019

You can do this by searching the web or asking your friends and business partners for companies which can provide you with services that cater to this specific need. This makes it relatively cheaper than PPC, although it may take some time for your website to attain the top ranking status on the search engine results page.

Internet 113

Internet PPC Social Media SEO 113

Up and Running

AUGUST 30, 2021

More often than not, whatever it is you are building will require a complementary skill set, whether that’s business/finance, sales/marketing, or design/engineering. It took Alex a long time to find an engineer to partner with without the network gained from working at a startup first. That’s the tricky part.

Entrepreneur 132

Entrepreneur Lean Colorado Engineer 132

Steve Blank

JUNE 26, 2014

Agile Engineering” to have teams prototype, test, and iterate their idea while discovering if they have a profitable business model. Finally we move to the left side of the canvas to teach the supporting elements of Resources, Partners, Activities and Costs. Your potential exit partners are also a customer.

Intellectual Property 287

Intellectual Property Lean IP Open Source 287

YoungUpstarts

JULY 16, 2019

Junior engineers cannot deliver a high-quality product. Even if you truly believe they can, your team needs to include at least one experienced team leader to guide the rest of the engineers through software development specifics. In average, the hourly rate for software engineering services reaches $47 per hour. Hourly rate.

eCommerce 113

eCommerce Software Developers Software Development Hosting 113

For Entrepreneurs

SEPTEMBER 6, 2018

In today’s blogpost I would like to introduce my partner for Zero to 100, Stephanie (Schatz) Friedman. Stephanie has been an executive in 3 successful startups and was most recently the SVP of Sales and Customer Success at Xamarin which has since been acquired by Microsoft.

Hiring 157

Hiring Sales Entrepreneur Engineer 157

Ben's Blog

MARCH 1, 2011

In my career, I have never seen a position in any industry with more varying criteria than General Partner at a venture capital firm. Some firms hire pure investors, some firms hire operators, some Wall Street analysts, some firms hire sales people, some firms hire lawyers, and others hire reporters. A Little Help.

Partner 74

Partner Technical Review Venture Capital Cofounder 74

Steve Blank

DECEMBER 11, 2020

Google, at the time, was overhauling the back end of their search engine. They built their search engine 20 years ago. Bigger jets, bigger engines, bigger ships, as opposed to the small changes that can make an enormous difference. The operational role key allies and partners should be willing to play in future conflicts.

Technical Review 361

Technical Review Taiwan Technology Design 361

Steve Blank

JULY 24, 2012

The VC’s suggested I should spend a day at Onyx Software, an early pioneer in Sales Automation in Seattle. Their VP of Sales was about 6’ 3” and seemed to be almost as wide. But in that one day I had learned a lot about sales automation that would shape my thinking when we founded Epiphany. I Know A Great Customer.

Seattle 263

Seattle Cofounder Engineer Sales 263

Steve Blank

NOVEMBER 23, 2012

Partnered with engineering trying to understand what customers really wanted, needed and would pay for, versus what we could actually build and deliver (and learning the difference between a simply good engineer and working in the presence of sheer genius.) It made me understand that they were doable, solvable and winnable.

Thailand 333

Thailand Engineer Customer Development SEO 333

ReadWriteStart

AUGUST 26, 2022

How to Scale Unicorns With Partner David Zhang, TVC. Joining us for this episode is our partner David Zhang, Partner at TCV (( Technology Crossover Ventures ). I’m a partner at TCV, which we founded in 1996. I never had to focus on building a sales team. The theme of this episode is how to scale unicorns.

Partner 132

Partner Cofounder Retention Acquisition 132

Steve Blank

NOVEMBER 1, 2011

Running a company is distinctly different from simply having operating experience – (working in bus dev, sales or marketing.) Every potential early-stage Venture Capitalist should take a year and do it before he or she makes partner. venture/operating partners to get them into new industries. Here’s why. ——-.

Venture Capital 333

Venture Capital Early Stage Technical Review Startup 333

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo ” Big companies can buy it without much consideration, but small companies need to understand the value, so you might need sales material to convince them, and a demo.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Steve Blank

JUNE 19, 2014

After seeing the process work so well for scientists and engineers in the NSF, we hypothesized that we could increase productivity and stave the capital flight by helping Life Sciences startups build their companies more efficiently. if enough knowledge was gathered through proxies or research a positive outcome could be precomputed.

Lean 274

Lean SBIR Intellectual Property Customer Development 274

Up and Running

JUNE 21, 2021

TRISTAR — Engineering its own success. An engineering services firm, TRISTAR is the first woman and minority-owned firm based in Indiana to offer the Department of Defense (DoD) technical support services. UEC Electronics — Engineering contracts.

Columbus 134

Columbus SBA SBIR Utah 134

Berkonomics

SEPTEMBER 8, 2022

Finding your strategic partner, investor or business buyer is not something you do haphazardly. You and your advisors, board or partners should start by completing what you can of the matrix shown on this page. “What would the candidate want from your company in a transaction?” Start with the “matrix method.”. Think carefully.

Partner 62

Partner Intellectual Property .Net Distribution 62

ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. So what does it take?

B2B 150

B2B Sales Cycle Belgium IP 150

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Ask every employee to focus on sales. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Startup 335

Startup Social Media Metrics Viral 335

Up and Running

NOVEMBER 27, 2018

You can sell products and services online without fancy face-to-face sales pitches, you don’t have to rent out an expensive physical storefront, and best of all, you can make sales while you sleep! In fact, it’s estimated that online sales will hit $4.8 Over 90 percent of online experiences begin with a search engine.

eCommerce 77

eCommerce Technical Review Software Review XML 77

YoungUpstarts

MARCH 29, 2017

You may have the engineering and design capabilities required to operate this type of business, and you may have the best PCB layout software at your disposal, but you must be proficient in other skills in order to be successful. Negotiation, sales and marketing will be necessary to propel your business within the industry.

Design 100

Design Software Review India China 100

Steve Blank

FEBRUARY 26, 2013

90 days later, I found out our games are terrible, no one is buying them, our best engineers started leaving, and with 120 people and a huge burn rate, we’re running out of money and about to crash. My wife was a great partner here. This can’t be happening to me. Stage 2: Deny any of it was your fault. I did everything right.

Redemption 332

Redemption Cofounder Silicon Valley Burn Rate 332

YoungUpstarts

SEPTEMBER 16, 2015

by John Vrionis, partner at Lightspeed Venture Partners. The goal was to set quantifiable metrics to hit in each category and to reverse engineer how many people and dollars would be required to get there. Then they broke each category down into six-week sprints. Then they broke each category down into six-week sprints.

Valuation 100

Valuation Dilution Chicago Technical Review 100