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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. In that initial growth phase, running out of stock can be detrimental and slow down the momentum of your business growth.

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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Some have labeled this period as irrational exuberance. Then the cycle repeats with a new set of technologies.

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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

More and more startups are pursuing Revenue-Based VCs , but “RBI” doesn’t fit everyone. Flexible VC 101: Equity Meets Revenue Share. By tying payments to actual revenues, founders and investors remain aligned around the company’s real-time performance, good or bad. “Too Of the Inc. 5000 companies, only 6.5% raised from angels.

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29 Entrepreneurs Reveal the Pivots They’re Making in Their Business as a Result of Pandemic

Hearpreneur

We asked entrepreneurs and business owners about the pivot they are making as a result of the pandemic and here are the responses: #1- Social media marketing. Demand for e-commerce and social media participation is increasing. Due to that, we decided to widen our client base to increase our revenue. Photo Credit: Jenna Carson.

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A 5-Step Plan To Assessing Your Business’s Sellability

YoungUpstarts

After all, your clientele is what brings in the revenue and sets up the expenses, so they remain one of the most important elements of your company. Of course, the term ‘better’ is relative to the type of business and the industry in which it operates, but there are a couple of basic metrics that generally apply to customers in all fields.

Valuation 145
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How to Master Customer Value Optimization

ConversionXL

Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The formula weans businesses from an obsession with traffic and instead focuses on increasing customers that generate the most revenue with the lowest acquisition and maintenance costs.

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